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Category: Business Management

Business Management

Marketing Strategy Complete with Proven Offers will Attract Customers

Written by Brittany N. Johnson
Marketing Strategy Complete with Proven Offers will Attract Customers

Our Town America, the premier new mover marketing program, relies on a one-time housewarming gift filled with proven offers to help local businesses garner loyal customers and achieve sales success. Sports teams have a knack for sparking fierce brand loyalty and lifelong support of their teams. While most businesses do not experience the same level of rabid fan mania, they can rely on customer loyalty to ensure their business thrives. Creating a lasting relationship with customers benefits businesses and solidifies their place in the local community. Here are the top three reasons loyal customers are the key to success. 1. Loyal Customers Stay True to Business Having loyal customers helps local businesses keep doors open during uncertain economic times. Customers are willing to spend hard-earned dollars at a business they trust. Social distancing policies and innovations businesses are making to comply with regulations during the COVID-19 pandemic has highlighted the importance of having a loyal customer base. While customers can’t stop in for their morning cup of joe, coffee shops are staying afloat by relying on loyal customers to order beans online for home delivery. The smokers are still burning at barbecue restaurants because customers are picking up their meals curbside. Local businesses that are shifting to online sales to cope with required store closings are seeing sales from loyal homebound customers. Loyal customers trust their favorite businesses and are willing to adapt their purchasing strategies during times of uncertainty. 2. Loyal Customers Visit Regularly Loyal customers form first-name relationships with employees because they visit regularly. Forming a relationship with a customer ensures positive reviews and helps grow business using word-of-mouth marketing. Research from HubSpot reveals that 81 percent of customers trust recommendations from family and friends over those from companies. 3. Loyal Customers Increase Sales A 5 percent increase in customer retention correlates with at least a 25 percent increase in profit, according to a report from Bain & Company Inc., a Boston-based management consulting firm. Frequent customers spend more money with a business over their lifetime, reports reveal. A loyal customer base fuels sales and ensures profitability. Our Town America’s Welcome Package Covers All the Bases Our Town America delivers a one-time housewarming gift filled with proven offers from partnered businesses. The new mover marketing program puts local businesses in front of new customers who are searching for options. The proven offers are backed by data showing which incentives receive the best response rates from customers. Our Town America’s proprietary new mover marketing system offers the most accurate databases and mailing lists in the country. High value, unparalleled accuracy, and proven response rates has made Our Town America the leading new mover marketing program for 48 years. Marketing to New Movers a Home Run for Local Businesses Our Town America helps local businesses establish loyal, repeat clientele by appealing to new movers. New movers spend more on goods and services in their first six months than established residents spend in two years. In 2019, nearly 10 percent of the U.S. population moved, or 31 million people, the U.S. Census Bureau reported. Millennial movers shop locally, with 57 percent choosing a new home because it has restaurants and shops within walking distance, a survey conducted by Our Town America revealed. Making new millennial residents aware of nearby businesses is a great method for driving sales. Using Data to Craft Proven Offers Our Town America relies on innovative software to enable partnered businesses to see the impact of the welcome package. The company’s proprietary TruTrak® software allows each business to scan certificates at the point of sale. The information is uploaded to Our Town America’s database, which instantly updates to reflect the redemption. Our Town America compares the certificates scanned to the number of mailings that have gone out to help determine if an offer is successful.  For example, data compiled from Our Town America reveals that customers are more likely to respond to proven offers that provide a free gift, rather than a coupon that provides only a discount. A pizza joint can draw in customers by offering a one-time-use free pizza gift certificate.  To ensure the success of proven offers, Our Town America takes the additional step of surveying new movers to get an unbiased review of the welcome package. Data from the survey helps Our Town America deliver future proven offers to the succeeding sets of new movers. Learn more about how Our Town America can help your business build a loyal customer base using proven offers today. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Welcoming New Customers by Mail allows for Sustainability, says Business Owner

Written by Brittany N. Johnson
Local Business Marketing Method Get More Customers Our Town America

WECT News | Wilmington, NC (Sept 2020) – The Coronavirus pandemic has impacted businesses for more than 6 months now. Some have struggled, but have been able to keep their doors open, while others have had to close for good. In an effort to stay afloat, business owners are trying new things to gain new customers. WECT News met with Chris Levesque of Whiskey Trail Sports Pub and Bassam Safi of Our Town America to discuss a marketing method they strongly believe business owners should consider when looking to bring in new customers. The Our Town America New Mover Marketing program, while it’s been around for 49 years, has proved to deliver new customers to businesses during these uncertain economic times by way of one-time housewarming deals to area businesses. Levesque, Whiskey Trail owner, has been on board with Our Town America for 4 years now offering a $20 gift certificate to new movers in his area. “It familiarizes people that are new to the area with the businesses right around them,” says Levesque. The idea is that as long as new customers have a good experience at the business, they’ll become repeat customers. “Welcoming people is a hidden way of advertising, but it’s actually a way to build a relationship,” says Safi – the local Our Town America franchise owner. “It’s a soft approach to say, ‘Come in! We welcome you. Here’s my gift to you.’ You can get to know them and call them by name. That’s huge,” he says. Levesque says that Our Town America is working for his restaurant and he can tell as he sees the same faces ordering food. “That’s what’s getting us through these times right now. People keep coming back, getting to-go food, or dining outside – doing whatever they feel comfortable doing. But they keep coming back – that’s the whole goal of this thing. And, right now, that’s extremely crucial,” the restaurant owner says. Levesque and business owners across the nation are welcoming every bit of help in these uncertain economic times. Safi suggests the tips below to help businesses make it through.  Full WECT News interview below for more information. Buy a gift card or start a tab. Buy gift cards now that you can use later. Pay $100 upfront for future purchases and ask the restaurant to withdraw from your tab when you eat there.  Holiday shop now. Some local shops may not make it to the holidays without our help. Buy your holiday gifts now to give them a boost! Tip well. Many servers, baristas, and delivery people have been out of work at some point this year. If you can afford it, leave a big tip and make someone’s day. Schedule and pay for future services. Some salons and massage parlors will allow you to pay for services in advance. Pay for haircuts for the rest of the year now and have the salon withdraw from your account as you go. Leave a positive review online. Many people are looking for safe places to eat and shop right now. Leave a positive review of your favorite restaurants and local shops to tell your community how they’re keeping customers safe and healthy during the pandemic. Mentioning outdoor seating is a plus! Redeem your New Mover Gift Certificates. If you’re a new mover who recently received your Our Town America Welcome Package, be sure to redeem your Gift Certificates from your local businesses. The businesses included in our Welcome Packages reach out to new movers each month as they want to welcome residents, like yourself, to your new neighborhood!  Return the favor by patronizing these businesses – whether in-store, curbside or delivery. Remember: For every dollar spent at a small business, approximately 67 cents stays in the local community.  Both Our Town America of Wilmington and the Our Town America franchise system as a whole want consumers and business owners nationwide to know that we’re here to support you during this time by offering various methods to relay business offerings to locals. Both local business owners and consumers will benefit from banding together to strengthen local economies.  Our Town America supports small businesses across the nation 365 days of the year. If you’re a local business in North Carolina looking for a way to reach new or current customers, reach out to Bassam Safi at ‭910-352-5776‬ or bsafi@ourtown.net. If your business is located elsewhere in the U.S., you can reach Our Town America corporate at 1-800-497-8360 to get connected with your local representative. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Millennials are Moving to a House Near You, Restaurants Should Get Moving to Greet Them

Written by Brittany N. Johnson
Restaurant Marketing New Movers

Modern Restaurant Management — When you own a restaurant, you’re often considering and painstakingly planning new entrées to add to the menu, but are you spending the same amount of energy thinking about the new customers who may soon be ordering from it?  When you own a restaurant, you’re often considering and painstakingly planning new entrées to add to the menu, but are you spending the same amount of energy thinking about the new customers who may soon be ordering from it?  Likewise, you could be losing a lot of Millennial customers, too, if they’re moving to a house that’s far from your place of business. You may not often think about it, or notice, but people are likely moving in and out of your neighborhood all the time. We’re a very mobile society. Estimates suggest that 35.5 million Americans move every year, far more than many countries such as those in Europe. That means you often can gain customers (new movers) and lose them, too (customers who move away). If you aren’t already marketing to new movers, the transient nature of our society is something you and, well, every restaurant owner should consider when marketing. After all, we’re all creatures of habit. You probably have a lot of loyal customers –but you may struggle to attract new people who have lived in the area for some time because they’re loyal to your competitors. It’s just human nature. People find a routine that they like, and they stick with it. But new movers? They don’t have habits and routines yet. They also don’t have a favorite restaurant –yet. That’s the argument for restaurants –or any local business, really –marketing to new movers. You want to find potential loyal customers and bring them in to try out your place, and hopefully get them to return a second and third time before they put down roots and start picking their favorite restaurants, which may or may not end up becoming your place. You also need those new movers, to make up for the loyal clientele who moves away. Fortunately, the good news, according to the Our Town America new mover survey, is that new movers are very interested in finding restaurants when they move in. You just need to make sure that you make it clear that you want them to find you. Marketing to the New Mover There are a variety of factors that appeal to any new mover when they move to a new city. When asked in Our Town America’s new mover survey for the reasons a city becomes their dream city, 33.1 percent of respondents listed “affordability” as being important, 59.7 percent cited “good scenery” as being important to them and 54 percent said “good weather.” As for how the dining and hospitality industry did, over a third of respondents (38.2 percent) said that it’s important to them that the “restaurants are phenomenal.” In other words, if the restaurants are top-notch, that helps make a city a dream city. Market your restaurant as one that has phenomenal food and atmosphere, and if you can make it affordable, that’s all the better, at least judging from the results of the survey. But the main takeaway from the survey is that Millennials moving to your neighborhood are as eager as you would hope to discover amazing local restaurants. The question that you should be asking yourself as a restaurant owner is –are you doing enough and are you equally eager enough to find new customers? Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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As U.S. Reopens, Coronavirus Concerns Could Lead to Mass Exodus

Written by Brittany N. Johnson
Survey Reveals People want to Move due to Coronavirus

Franchising.com (May 2020) – Call it the Epicenter Exodus. As the U.S. starts reopening in time for May’s National Moving Month and the busy summer moving season, a just released survey reveals a good chunk of residents from coronavirus hot spot states would voluntarily pack up and move out to areas not as crippled by the virus. It’s not only the city slickers in cramped quarters who want out. Spread-out suburbanites want to hit the road, too. The Our Town America national survey of 1,000 Americans reveals a large percentage of residents living in the ten states with the most Covid-19 cases would consider moving – even though many have lived in their state for more than twenty years, or even their whole lives. The states with the most coronavirus cases are New York, New Jersey, Massachusetts, Illinois, California, Pennsylvania, Michigan, Louisiana, Connecticut, and Florida. The survey, commissioned by Our Town America, the nation’s leading new mover marketing franchise, reveals: More than 40% of folks polled say they’d consider moving because they live in a coronavirus hot spot state. More than half polled live in the suburbs and more than 30% live in the city. Of those who would move, more than 1/2 (53%) say they say they would move to an area of the country less affected by the coronavirus for peace of mind (44%) and because there’s less chance of a resurgence of coronavirus (40%). Some also say it’s important to live somewhere their kids will be able to start school sooner. When would they move? Nearly 1 in 5 (19%) say they’re ready to move NOW – as quickly as possible. More than 3 in 5 (64%) say they’d want to move by the end of the year. Numb Nation The new survey of 1000 American adults from the 10 hotspot states reveals a country shell-shocked by Covid-19. As America reopens, more than 3 in 4 polled (76%) say they’re still worried about the virus. Nearly 2 in 3 (64%) say they’re also concerned about the future and 1 in 3 (33%) said they don’t believe the state they live in will ever get back to pre-pandemic normal. Folks are most worried about their families, health, and finances. More than 1/3 (35%) say they or someone in their family lost work or a job. And almost half (46%) say they want better mental health. Those with kids also ranked their children’s well-being as a top worry. The South Atlantic states rank as the top areas people would move to right now- states on the east coast from Florida up to Delaware. (DE, MD, DC, VA, NC, SC, WV, FL) More than 1 in 4 (28%) eager to move say they’d move to a warmer climate. More than 1/2 (53%) of those folks say warm weather is better for their physical and mental health and more than 1 in 6 (17%) believe the virus has less chance of spreading in warmer temperatures. Pandemic Prisoners Want Out! Folks polled say the country can’t open soon enough. Nearly 1/3 (30%) say the Stay-At-Home orders in their state were too severe. They describe their neighborhoods during quarantine as the “Apocalypse,” “Armageddon” and “Hitler-esque”. Nearly 2/3 (65%) of respondents are ready for the country to open now! And when asked if the lockdowns were necessary, more than 1 in 4 (28%) say they would have preferred NO Stay-At-Home orders and would have taken their chances on contracting the virus. Almost a third (27%) of those eager to move say they’d relocate as a chance to move on from the virus in a new place, for a fresh start. “It’s clear the coronavirus has scarred people physically, mentally, financially and geographically. We could see a mass exodus of people leaving these hot spot states to begin a new chapter of their lives for different opportunities for them and their families,” says Our Town America’s CEO Michael Plummer. “Our new mover welcome packages stuffed with certificates to try out new area businesses is more critical than ever because social distancing may keep neighbors away from new families so there won’t be anyone to welcome them.” Covid Concerns In fact, in the survey, people who want to move from hot spot states fear new neighbors will keep their distance for fear of contracting the virus. More than 2/3 (68%) say they worry neighbors might stay away because they come from a state heavily infected with the virus. More than 2/3 (69%) say receiving a housewarming gift would make them more comfortable, but more than half (60%) also say the best way for neighbors to welcome them is to flag them down in the front yard and introduce themselves following social distancing guidelines. “In this coronavirus era, we probably won’t see neighbors welcoming new families with dinner invitations and home baked goods because people will keep their distance,” says Plummer. “A free meal, haircut or service that comes in our envelope, will be the boost and welcome new movers need to feel part of the community.” The survey suggests Americans agree with Plummer as respondents say they’ll continue supporting local businesses after the Coronavirus chaos dies down, especially the places that stick to curbside/takeout and share more information online. More than 4 in 5 (81.4%) say they’ll take advantage of a proven offer (i.e. free meal, haircut, etc.) from a local business that welcomes them to their new community but nearly 1/2 (49%) say they’ll be sticking to takeout and curbside when they do. The responses also prove folks are craving a new online directory that lists restaurants open for takeout and delivery. More than 7 in 10 (70.6%) say they would have used that type of directory while living in quarantine and even more (73%) say they’ll use it when the quarantine is lifted. *Editor’s Note: *Please cite Our Town America as the source for this survey *This online survey of 1,000 American men and women was conducted by a third party and commissioned […]

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North Carolina Local Businesses Begin to Safely Reopen

Written by Brittany N. Johnson
North Carolina Local Businesses Begin to Safely reopen

Spectrum News (May 2020) – Bassam Safi of Our Town America shares how local businesses in North Carolina are preparing to reopen since the start of the Coronavirus pandemic. Local businesses have been largely impacted by the Coronavirus, and need support now more than ever. Safi’s partnered local businesses continue to take precautions in order to ensure employees and consumers are safe. Triangle Family Dentistry of North Carolina, for example, are “going above and beyond all ADA and CDC guidelines and are taking extreme measures to ensure the safety of their employees as well as their patients” according to Safi. Safi encourages consumers to consider shopping at local businesses whenever safe and possible. Our Town America wants small business owners, as well as consumers, impacted by the Coronavirus to know they aren’t in this alone Watch the full Spectrum News clip below. — Our Town America supports small businesses across the nation 365 days per year. If you’re a local business in the Wilmington, Cary, Raleigh, or Durham, NC area looking for a way to reach out to new or current customers, you can reach Bassam Safi at 910-352-5776 or safi.bassam@ourtown.net. If your business is located outside the Wilmington, Cary, Raleigh, or Durham area, you can reach Our Town America corporate at 1-800-497-8360 to get connected with your local representative. Source:   Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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New Mover Welcome Package Offers Benefits for Local Businesses and New Residents

Written by Brittany N. Johnson
New Mover Welcome Package

Our Town America’s New Mover Welcome Package is a great opportunity for businesses to help reduce stress facing new residents who are busy unpacking boxes, starting new jobs, and navigating their way around an unfamiliar neighborhood. Moving ranks up with divorce and death as one of the most stressful life events for Americans, according to The American Institute of Stress, a non-profit established in 1978 to serve as a clearinghouse for information on stress. Stress is the body’s natural way of responding to danger or threat. While everyone experiences stress, long-term stress can be detrimental to the body’s health. High-stress levels can contribute to serious health problems, like heart disease, high blood pressure, diabetes, and other illnesses, including mental disorders such as depression or anxiety, according to Cleveland Clinic. The most stressful life events are death of a loved one, divorce, moving, major illness, and job loss. “Our Town America understands moving is a stressful experience,” said Michael Plummer Jr., president of Our Town America. “Our Welcome Packages help customers navigate their new neighborhoods and provides them with heartfelt free offers from local businesses.” Whether you’re a small business owner or part of a large corporation, it’s important to meet your marketing objectives while staying within your advertising budget. Our Town America’s New Mover Marketing program puts businesses in front of new residents to help alleviate some of the stress of the moving process. For more than 48 years, Our Town America has greeted new residents with a Welcome Package filled with hand-selected, proven offers inviting them to try products and services from local businesses. The Welcome Package has brought millions of new, loyal customers to thousands of local businesses across the nation. It helps local businesses gain new customers before they have a chance to establish loyalties with competitors.   Welcome Package Weeds Out Competition Our Town America makes it a priority to partner with only one of each type of business in any specific ZIP code to help lock out the competition and give their partnered businesses an advantage – after all, these are the businesses that also see the importance of making newcomers feel welcome. Businesses can opt to send a custom-designed, full-color postcard out to customers who redeem their gift certificate as a customer service bonus. That secondary mailing can be a simple ‘thank you’ or can present the new customer with another offer.   Tracking Tools Show Stellar Results Our Town America built TruTrak® to help businesses see the results of their welcome efforts. The TruTrak® mobile app allows businesses to track their return on investment and gather detailed demographic data. The app also enables businesses to validate and scan redemptions at point of sale, or when convenient for the business owner/ designated scanning employee. The app also ensures businesses follow through on customer service tools by giving them the opportunity to trigger a ‘thank-you’ mailing to customers who redeem their gift certificate. TruTrak® helps businesses see real-time results by comparing the certificates scanned with the total number of mailings sent to help determine if an offer is successful.   Target Big Spenders Each month, Our Town America prints over one million personalized gift certificates and welcomes more than 500,000 new residents to local businesses in their community. Up to 20 percent of the U.S. population moves each year, providing businesses with a rotating slate of new customers. In addition, new movers spend more money because they have no established habits or loyalties. Moving requires heavy lifting, and customers are willing to open their wallets to help reduce stress and make their house a home. Buyers of new, single-family homes tend to spend on average $7,400 more during the first two years in the home than a similar homeowner who does not move, including $4,900 in the first year after purchase, according to the National Association of Home Builders.   Current Events Add New Layer of Anxiety to Moving Recent social distancing guidelines are adding to the stress of moving. The American Moving and Storage Association recommends movers regularly check resources like the Centers for Disease Control, to stay up-to-date on the latest news and guidelines. AMSA advises movers to get virtual estimates, purchase new moving boxes and tape, and deep clean their new home before unpacking. Adjusting to a new residence during this time can be challenging. The New Mover Welcome Package gives new residents an opportunity to support local businesses in their community. New Mover Marketing programs offer stress relief while customers are busy arranging furniture, hanging pictures, and stripping wallpaper. Learn more about how Our Town America can help you add customers and grow your business today. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Get the Word Out about Your Pizzeria

Written by Brittany N. Johnson
Get the word out about your pizzeria

PMQ Pizza Magazine — The past few months have thrown a curveball at restaurant owners. While your restaurant may still be open for business—feeding locals, healthcare workers and others on the frontlines—the way you’re running your restaurant right now is probably not “business as usual.” Dine-in has taken a back seat to delivery and curbside takeout. Your cleanliness rating and cleaning procedures have become a topic of conversation. Maybe you changed your hours or revamped your products/services; some pizzerias are now offering take-home “build your own pizza” kits. You’re doing all you can to stay afloat through this unique time. But how will consumers know about your new offerings if you’re busy working in the kitchen with your scaled-down crew? Although posting this information online is encouraged, consumers will appreciate it if you proactively reach out to guide them. After all, consumer habits have changed due to fewer options and less commuting; many consumers are stressed and unsure of where to get a good meal. If your pizzeria can reach out during this time of uncertainty, not only will you gain new customers, you’ll help put food on families’ tables amidst a time of crisis, which will make a lasting impression. That’s what Our Town America is here for. Our Town America specializes in connecting local businesses with new customers. And through all the recent economic changes, a few things have remained the same: People appreciate a heartfelt message from a neighborhood business, and people are checking their mailboxes. Here are three of Our Town America’s many direct-mail avenues to consider: New Mover Marketing—Reach a new set of new movers in your community each month. Meaningful offers are always, but especially now, welcomed with open arms and grateful hearts. Saturation Postcards—Reach consumers based on neighborhoods, distance from your restaurant(s) or median household age or income. Hit every mailbox—no recipient list needed. Targeted Demographic Postcards—Reach a specific demographic or a group of prospects based on your criteria. With 48 years of marketing expertise, Our Town America will advise you on which option is best for your business. Our Town America knows that local businesses are the backbone of our communities. So, let them help you get the word out about your pizzeria. After all, that’s what they do best.       Source: Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Local Businesses Meet Consumer Needs During Coronavirus | KTVU San Francisco

Written by Brittany N. Johnson
Local Business San Francisco

KTVU San Francisco Live — Our Town America of San Francisco owner, Suzi Dupries, says that local businesses are open and ready to serve their community during the Coronavirus pandemic. Small businesses continue to meet consumer’s shopping needs by implementing new ways of delivering goods and services.  Dupries’ partnered local businesses have also transitioned during this time, one example of this is contactless ordering and delivery. Consumers can order products from their favorite local businesses over the phone or online and have their products delivered to them without breaking social distancing rules.  Dupries stresses the importance of shopping local during this time, here are some small business facts to consider: Small businesses account for 99.7% of all businesses in the U.S. For every dollar spent at a small business, approximately $0.67 stay in the community. Our Town America wants small business owners, as well as consumers, impacted by COVID-19 to know they aren’t in this alone. Watch the full KTVU San Francisco clip below.       — Our Town America supports small businesses across the nation 365 days per year. If you’re a local San Francisco-area business looking for a way to reach out to new or current customers, reach out to Suzi Dupries at 415-755-4574 or dupries.suzi@ourtown.net If your business is located outside the San Francisco area, you can reach Our Town America headquarters at 1-800-497-8360 to get connected with your local representative. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Local Businesses Adjust their Services due to Coronavirus | KQCA Sacramento

Written by Brittany N. Johnson
local businesses sacramento

KQCA Sacramento Live (April 2020) – During the Coronavirus pandemic, local businesses must come up with creative ways to stay open and safely serve the public. Dave Frisch, owner of Our Town America of Greater Sacramento, discusses the ways that local businesses have implemented new service methods including curbside or contactless delivery, virtual appointments, or at-home workouts in order to safely reach consumers. Frisch’s partnered sponsor business, Pizza Guys, has incorporated these new methods by offering contactless delivery. Consumers can simply call in an order and it will be delivered in a protective bag on their doorstep, consumers will then be notified about their delivery through a text or knock on the door. Pizza Guy, along with other local businesses, is offering deals during this time to ensure that consumers are getting the most bang for their buck. Street Tech Auto Care has also adjusted their services during this time. By staggering appointments and taking extra sanitary precautions, they continue to serve their community and keep their customers safe.  Frisch encourages consumers to shop locally whenever possible. Some small business facts to consider:  The economy of Sacramento, CA employs 240k people About half of the state’s private-sector employees are employed by small businesses in California For every dollar spent at a small business, approximately 67 cents stay in the local community Our Town America wants small business owners, as well as consumers, impacted by COVID-19 to know they aren’t in this alone. Watch the full KQCA Sacramento clip below.           — Our Town America supports small businesses across the nation 365 days per year. If you’re a local Sacramento-area business looking for a way to reach out to new or current customers, reach out to Dave Frisch at 916-474-1494 or dfrisch@ourtown.net. If your business is located outside of the Sacramento area, you can reach the Our Town America headquarters at 1-800-497-8360 to get connected with your local representative.  Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Buy Local while Following Coronavirus Social Distancing Rules | Raleigh, NC

Written by Brittany N. Johnson
Buy Local while Following Coronavirus Social Distancing Rules Raleigh Local Business Our Town America

WRAZ Raleigh Live (April 2020) – Sally Hanson of Our Town America of the Triangle based in Raleigh, NC, shares ways in which consumers can help support their local economy while still following Coronavirus social distancing rules. Hanson’s partnered local businesses are doing what they can to stay open during this time – curbside pickup, delivery, etc. She urges consumers to tip essential workers if able to help keep local businesses afloat through the global COVID-19 pandemic. “These essential workers are the backbone of our community right now,” Hanson points out. “You can go online, find out which businesses are open – we have fitness facilities that had to close, but they’re now offering online services. You can donate to these businesses,” Hanson says. “As a company, we’re actually mailing out postcards for these businesses letting people know that they’re still open for business. They need your business, so please come on in, but keep with the social distancing and keep safe, of course,” she urges. Some small business facts to consider: For every dollar spent at a small business, approximately $0.67 stay in the community. 28.8 million small businesses in the U.S. Small businesses account for 99.7% of all businesses in the U.S. Our Town America wants small business owners, as well as consumers, impacted by COVID-19 to know they aren’t in this alone. Watch full WRAZ Raleigh clip below. — Our Town America supports small businesses across the nation 365 days per year. If you’re a local Raleigh-area business looking for a way to reach out to new or current customers, reach out to Sally Hanson.  If your business is located outside of the Raleigh area, you can reach the Our Town America headquarters at 1-800-497-8360 to get connected with your local representative.  Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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