Our Town America, the nation’s premier New Mover Marketing franchise, recently opened its fifth Minnesota location, further expanding its reach in a state that was recently ranked #1 for businesses and families alike*. […]
Denver ranks among the nation’s fastest growing cities* and that means countless parents who just moved to Denver are scrambling and stressing as their children head off to brand new schools. And according to a study by the Journal of Personality and Social Psychology, these local parents have reason to worry, as kids who move to a new area are more likely to under-perform in school and develop behavioral problems. […]
Dentists who measure the dollar value of their patients say that a single patient can be worth an average of $1,000 in the first year.1 In fact, some dental practices have told us that the value can be as high as $5,000. Whatever your estimate happens to be, the potential revenue is available from every new person who moves into your area. But how do you capture that revenue? […]
Philadelphia ranks among the nation’s fastest growing cities* and that means countless parents who just moved here are scrambling and stressing as their children head off to brand new schools. And according to a study by the Journal of Personality and Social Psychology, these local parents have reason to worry, as kids who move to a new area are more likely to under-perform in school and develop behavioral problems. […]
New Mover Marketing can be a powerful tool in the toolbox of a dental practice. In order to increase the impact of your New Mover Marketing plan, I suggest that you make the most of your investment by following up with new movers after they redeem their first offer. This article showcases a few ways you can do just that! […]
Minneapolis ranks among the nation’s fastest growing cities* and that means countless parents who just moved here are scrambling and stressing as their children head off to brand new schools. And according to a study by the Journal of Personality and Social Psychology, these local parents have reason to worry, as kids who move to a new area are more likely to under-perform in school and develop behavioral problems. […]
According to the United States Census Bureau, nearly 40 million people move every year, meaning countless people are moving away from local cities and towns each year.1 This can spell trouble for your dental office, which could lose dozens of loyal patients each year due to population moves. Patients may be loyal to your practice, but their loyalty will be useless if they move miles away. […]
Where have all the good neighbors gone? It seems that as we become busier, our neighborhoods become more disconnected. We used to roll out the welcome mats for new arrivals to our neighborhood. Today, we’re lucky if we ever meet new neighbors as most folks are so busy they don’t even have time to simply ring the doorbell. […]
IFA Franchise Opportunities Blog (July 2016) – The Franchise Consumer Marketing Conference (FCMC) is an annual trade show hosted in Atlanta, GA each year by Franchise Update Media Group. The conference is custom-built to provide the leading marketing professionals with a platform through which to share information on important trends, best practices, and powerful case studies with franchise executives looking to improve their brand’s marketing efforts. If you missed this year’s show, here’s a 60 second overview of what attendees learned. Brittany Johnson, leading Marketing Executive at Our Town America, stopped by for a quick Q&A to share her major takeaways from this year’s FCMC. We asked her a series of questions to better understand what current/aspiring franchisees could learn from this year’s show. Here’s what she shared with us: Tell us about FCMC. How many have you attended? Why did you go this year? Our Town America has attended FCMC for two consecutive years now, as well as a few times in the past. I personally attended this year’s conference as a first time attendee and I was looking to learn new marketing strategies/findings and spark new connections. What was the biggest thing you wanted to learn more about? Did the show help you with that key priority? I was mostly hoping to learn where, or rather, to whom, retailers attending the conference turned for marketing strategy and execution. Considering my company, Our Town America offers franchise systems a unique, as well as trackable new mover marketing program, I am always interested to hear what/who franchise brands are turning to when looking for effective ways to gain new customers and keep them for life. And what 5 takeaways/tips can you share with the aspiring franchisees who read our blog? What should franchisees know that will help them run their business more effectively? Developing a multi-media strategy and placement plan is key. Engage your customer through their preferred media forum (mobile is GROWING). While marketing, of course, needs to be implemented at the corporate level, it’s critical that each franchisee executes their own marketing strategy that’s specific to reaching and influencing potential customers in their local market. Various forms of marketing are needed in order to really connect with consumers. Digital marketing paired with direct mail is more effective than solely relying on digital marketing. Again, this speaks to the importance of reaching your target audiences via the media platforms with which they are most comfortable. And new movers are a niche audience that should be factored into every marketing strategy as they are actively seeking new relationships with reputable brands! ### Click to indulge in the article on the IFA Franchise Opportunities Blog! Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]
Advertisers in markets as diverse as DIY, home appliances and financial services could achieve substantial sales growth by targeting their communications at home movers, new research suggests. Two studies present different ways of identifying house buyers and their spending patterns before and after the purchase. […]
If you refer a business who partners with our new mover marketing program, we'll send you a $50 Visa gift card!
We only need a little info! If our database can validate and qualify your move, you will receive your welcome package in approximately 2-6 weeks!
