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Category: Local Business

Choosing the Best New Mover Marketing Plan for Your New Business

Written by Brittany N. Johnson
New Mover Marketing Plan Our Town America

Implementing a New Mover Marketing plan that converts new movers into loyal customers will allow you to build a loyal customer base and drive profits. Opening a new business is an intimidating and time-consuming process. You have to ready your storefront, hire employees, and ensure your point-of-sale technology is running efficiently. In addition to all of the paperwork and tasks associated with opening, you have to overcome challenging odds. The U.S. Bureau of Labor Statistics reveals 20 percent of businesses fail after their first two years, and 45 percent close up shop after five years. Despite the numbers, entrepreneurs continue to pursue self-sufficiency.  Build a Loyal Customer Base As the opening date of your new business draws near, make sure you have a plan to help build loyal customers.  Having a marketing plan in place that will help foster devoted customers is central to driving profits. One component of your plan needs to include a New Mover Marketing strategy. Our Town America’s New Mover Marketing program puts your local business in front of new customers who are looking for you. Nearly 31 million Americans moved in 2019, which is approximately 10 percent of the United States population. New residents have not had a chance to form business loyalties in their new community. Targeting this high-value audience will increase redemption rates and get new customers through the doors of your new business. How to Reach New Movers Our Town America, the nation’s premier New Mover Marketing franchise, has helped small businesses convert new residents to loyal customers for 49 years. We send an upscale Welcome Package with exclusive proven offers to new residents on a monthly basis to help you get new customers into your business. Here are four reasons to rely on Our Town America to attract new residents.  Mailing Lists that Convert. Each month, Our Town America obtains lists of every individual who has filed some sort of address change in the past 30 days. We filter out any duplicate names and addresses to create a direct mailing list with roughly 95 percent accuracy. Having an accurate mailing list will avoid wasted funds, ensure your business reaches new customers and increase response rates. Combine Latest Technology with Traditional Direct Mail. The average American worker spends five hours per day on email, according to an Adobe study. Overflowing email boxes and Zoom fatigue are prompting Americans to seek out experiences outside of their computer screen. The proven offers in our new mover Welcome Package provide a valuable tactile experience for new residents. Yet, Our Town America stays abreast of the latest technology to make sure you can maximize touchpoints.  Tracking Technology. Tracking results is important when it comes to monitoring the success of any marketing program. Our Town America offers our TruTrak® app that can be downloaded to your smartphone for accurate tracking. The mobile app allows your business to validate and scan redemptions at the point of sale or at your leisure. Our app allows you to track your return on investment, gather detailed demographic data of new customers and trigger your second mailing to those first-time customers. Combine Welcome Package and Second Mailing. Our Town America’s clients have the option to trigger a second mailing from the TruTrak® app when new customers redeem their new mover offer from their Welcome Package. The optional second mailing is a custom-designed, full-color postcard mailed to those that have redeemed your gift certificate. The second mailing thanks new movers for stopping by your business and simply invites them back or also provides a secondary offer to increase the chances of them becoming a lifelong loyal customer. To learn more about how Our Town America’s New Mover Marketing plan can help your emerging business, visit ourtownamerica.com. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Turn Baby Boomers into New Customers

Written by Brittany N. Johnson
Turn Baby Boomers into New Customers

Our Town America’s New Mover Marketing program is one of the most effective and efficient ways for your small business to attract new customers in the lucrative demographic known as the baby boomers. As baby boomers retire, many are packing up their belongings and moving to new towns to be near their grandkids. At least 25 percent of this demographic plans to move near their children when they retire, according to a report from Meyers Research. Some of the top markets targeted by baby boomers are Texas, North Carolina, and Tennessee. The outbreak of the pandemic last year helped fuel the moving trend. The pandemic isolated the elderly and forced them to make tough decisions about their future. Many boomers made the decision to move closer to their grandchildren to help with remote schooling and childcare. Despite the end of the pandemic being near, many baby boomers plan to stay near their families, The Wall Street Journal reported. Baby boomers are big spenders, and businesses that successfully corner this demographic flourish. Baby boomers range from 55 to 73 years old and peaked at a population of 78.8 million in 1999. They remained the largest living adult generation until 2019 when they were surpassed by millennials, according to Pew Research. Despite being outnumbered by millennials, baby boomers are still a force to be reckoned with when it comes to spending as they represent a 33 percent share of aggregate spending by 2025! Essential Businesses for Baby Boomers on the Move After locating the post office and closest grocery store, there are a number of businesses new residents need as soon as they get settled. When baby boomers relocate to new homes, here are five essential businesses they look for as soon as they settle in.  Home Services. After unpacking boxes and settling into their new residence, baby boomers will rely on various home service providers to help turn their new house into a home. In addition to installing an alarm system, they likely will need to secure a reliable handyman, home cleaning service, landscaper, pest control company and more.  Medical Needs. Arriving in a new city requires finding a new doctor, dentist, and pharmacy. While baby boomers are living longer than previous generations, they are also experiencing higher rates of obesity, diabetes, high cholesterol, and hypertension. Baby boomers are health conscious and proactive in their medical care, according to the AMA Journal of Ethics. As a result, finding the right providers will be top of mind for baby boomers when they move to a new city. Personal Care and Fitness. Part of moving to a new community is finding a reliable hair and nail stylist, as well as a favorite clothing store. Baby boomers are active community members who are on the lookout for a fitness center that will help them stay in shape to keep up with their grandkids. Baby boomers were one of the first generations to embrace exercise. They flocked to group exercise classes to take after their generation’s fitness “influencer” (aka. #fitspo), Jane Fonda.  The Centers for Disease Control recommends people 65 and older get 150 minutes of moderate aerobic activity per week, as well as two days’ worth of muscle-strengthening activity. Fitness centers help baby boomers meet these fitness goals.  Pet Care. Pet ownership continues to be on the rise. Baby boomers spend $34.4 billion on their pets annually, according to Pet Food Processing magazine. Moving to a new town requires finding the right veterinarian, pet food supply store and kennel to provide the best care for their four-legged family members. Fun. Baby boomers will make socializing and seeing all their town has to offer a top priority. They want to spend time with their grandkids, but they also want to enjoy their retirement. It’s a great time for restaurants and local entertainment venues to turn these new residents into loyal customers.  New Mover Marketing Attracts Boomers It’s time to make New Mover Marketing a priority. Our Town America has spent the last 49 years helping small businesses connect with new residents by using up-to-date lists and proven offers to turn them into loyal customers. Our Town America sends new residents a Welcome Package that is personalized and well-designed shortly after they settle into their new home. It’s filled with category-exclusive offers to entice baby boomers to visit your local business.  As an added bonus, tracking your return on investment is at your fingertips at all times when you’re partnered with Our Town America. Our TruTrak™ app also allows you to gather customer demographic information and trigger a second mailing to people who redeemed their first offer.  Our Town American can help your business target baby boomers as they move to your community. For more information about New Mover Marketing, visit www.ourtownamerica.com. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Why Direct Mail Still Works In A Digital World

Written by Brittany N. Johnson
Direct Mail in a Digital World - It Still Works

Forbes — As businesses adapt to consumer shopping habits in the post-pandemic world, it’s important to evolve your direct mail marketing strategy to stay relevant and ensure your direct mail list converts. Last year saw the rise of teleconferencing, remote working, binge-watching and grocery delivery across the globe. Even before the pandemic hit, the average American worker spent five hours per day on email, according to an Adobe study. While the rollout of the vaccine and dropping Covid-19 numbers are fueling consumer confidence, many Americans expect to continue to telework, and at least 26.7% of the workforce will be fully remote by the end of 2021, according to an Upwork survey of more than 1,000 hiring managers and chief executives. By 2025, 36.2 million Americans will be working remotely, an increase of 16.8 million people from pre-pandemic rates. As our digital footprint hits overdrive and Zoom fatigue kicks in, Americans are craving experiences outside of their computer screens. Email inboxes are overflowing, and people are growing numb to online ads. Direct mail marketing continues to deliver a personal and tangible alternative for customers suffering from screen overload, which will be more important than ever as the country slowly returns to normal. It allows small businesses to reach customers in their community at home, where they spend their time, providing a physical touchpoint of their message. As technology continues to innovate, direct mail marketing is evolving to provide businesses with real-time marketing analytics to help improve targeting and cut marketing costs. Direct mail can also include unique codes or barcodes to track individual responses to your mailings. Combine Accurate Direct Mail Lists With Technology Enhancements Small businesses can leverage their direct mail lists by taking advantage of digital enhancements. The USPS developed a unique feature for your direct mail postcard. Informed Delivery allows residents to get a copy of their direct mail piece in their email inbox before it arrives in their physical mailbox. Marketers can capitalize on this trend by including unique links in the message or videos about the deal. Voice activation technology allows businesses to use their smart speakers, like Amazon Alexa and Google Assistant, to respond to advertising offers. Focus On Sensory Experience Direct mail marketing allows businesses to focus on the sensory experience of their customers. Sensory marketing plays a major role in buying decisions, as it can help strengthen B2C connections. Both vision and touch are key senses that influence product perception, according to a report by IE University in Spain. Your direct mail marketing message can stand out and engage customers by offering an offline sensory experience in our increasingly digital world. Direct mail messages can further stand out by including increased personalization and physical touches like foiling, embossing and even scent. For example, my company provides an enhanced sensory experience for new residents in the community. We send an upscale, ribbed texture welcome package filled with oversized colorful proven offers from local businesses. Our businesses appreciate the high-quality design, and new movers receive a tangible offer giving them the opportunity to engage with new brands. Stumbling Blocks To Direct Mail Marketing While it’s clear direct mail is an important tool in your marketing arsenal, it’s important to remember that it’s not foolproof. Still, the high return on investment that a direct mail marketing campaign can bring makes these stumbling blocks worth conquering. Here are some of the most common hurdles businesses encounter and how to fix them: • Frequency. Determining the frequency of mailings is difficult to attain. Send out a postcard too often, and customers will cast them aside. Splitting up your list and sending postcards at different frequencies can help ensure you avoid saturation and find that sweet spot. Sending to a new, niche audience each time can also help with this. • Up-to-date lists. It’s also important to keep your mailing lists up to date. USPS can validate the addresses in your database to make sure they’re current. Routinely doing a database validation can help make your campaign more effective and could increase returns. If you’re working with a company that provides a mailing list, check with it to determine list accuracy. • Going over budget. Make sure your direct mail marketing campaign generates results. Overspending your marketing budget isn’t an option. Many providers offer apps to track the success of your campaign while also providing detailed demographic data to help streamline your next mailing. As Americans continue to weather the pandemic, reaching them at home with direct mail marketing can provide a solid return on investment for your business and a welcome respite from the digital overload. Article by Forbes Technology Council Member and President/CEO/CTO of Our Town America, Michael Plummer Jr. Forbes Technology Council is an invitation-only community for world-class CIOs, CTOs and technology executives.    Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Direct Mail Marketing Helps Dental Clinics Maintain Customer Relationships

Written by Brittany N. Johnson
Dentistry Today Our Town America New Mover Direct Mail Marketing

Dentistry Today — As dentistry offices slowly reopened their doors after closing during the initial days of the pandemic, many relied on direct mail marketing to help recoup losses and maintain customer relationships. The outbreak of COVID-19 sent a shockwave through the healthcare industry. While hospitals were grappling with sick patients, other healthcare professionals were forced to close shop to help flatten the curve. At the end of March 2020, nearly 95% of private dental practices were closed or only seeing patients with an emergency issue, the ADA reported. After adopting new safety precautions, dental offices were able to reopen and resume servicing their local community. Many offices employed a variety of direct mail marketing strategies to help reassure existing patients and add new patients to their rosters. Direct mail marketing also helped them maintain customer relationships when people were nervous about scheduling in-person visits. Here are just a few direct mail marketing strategies implemented by dental offices during the pandemic. Remind Patients of the Importance of Regular Visits Many patients canceled appointments or neglected to schedule a visit during the early days of the pandemic. The World Health Organization reported that oral health services were among the most affected essential health services because of COVID-19, with 77% of countries reporting partial or complete disruption. Regular dental care not only keeps teeth and gums healthy, but dentists are often the first line of defense against serious health issues, like oral cancer and bone loss. To encourage patients to reschedule missed dental appointments, dental offices sent direct mail postcards to their current lineup of patients to remind them about the importance of preventive dental care. Alert Patients to New Safety Protocols Despite being dubbed high risk, fewer than 1% of dentists nationwide were found to be COVID-19 positive, according to data collected by the ADA. These figures indicate that the rigorous safety practices implemented by dental offices across the country were successful in keeping both their employees and patients safe. Some of the new guidelines include screening patients for COVID-19 symptoms by taking their temperature, installing plastic barriers in the reception area, and requiring dental hygienists and dentists to wear proper protective gear, including face shields. To make patients feel safe at the dentist, many offices used direct mail marketing to promote their new safety procedures. Understanding the precautions dental offices were taking helped to reassure patients and prompted them to reschedule missed appointments. Offer Add-On Deals or Discounts To help recoup lost revenue, some dental practices decided to offer special deals, like a discount on tooth whitening for patients who come in for a cleaning. Dentists used direct mail marketing to blanket the local community with their special offers in an effort to increase foot traffic. Postcards are easy for customers to handle and provide a tangible tool to increase volume of appointments. Many dentists turn to postcards when looking to promote a special deal, especially when the direct mail postcard company offers the mailing with no long-term commitment. Tout New Online Services During the pandemic, some dentists implemented telehealth services as an option for patients unwilling or unable to visit the office in person. Teledentistry can be used for monitoring, like retainer checks, as well as providing education and screening for emergency care. Direct mail marketing has been an important tool to alert people about teledentistry services during the pandemic. At the same time, dentistry offices used direct mail marketing to encourage patients to follow their practice’s social media pages for important urgent updates. New Mover Marketing Helps Add New Patients As the vaccine rolls out across the country and COVID-19 numbers drop, dentists will benefit from continuing to use direct mail marketing as a component of their marketing strategy. While nearly 60% of private dental practices are currently open and operating as usual, 41% are still seeing a lower volume of patients than normal, the ADA reports. One effective direct mail marketing strategy that dental offices can implement to bolster patient counts is new mover marketing, which provides a proven offer to new residents before they establish loyalties to other providers. It’s an easy and effective method for dentistry offices to increase patient counts during this unique time as each month advertises to a brand new audience. Dental offices can work with their local new mover consultant to decide on their one-time-use housewarming offer. This turkey program allows practices to set it and forget it, so they can focus on servicing clients and fostering customer relationships. Direct mail marketing helps dentistry offices maintain relationships with current patients and add new patients as they continue to navigate this challenging season. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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The Hair Salon Marketing Idea You Need to Do!

Written by Brittany N. Johnson
The Hair Salon Marketing Idea You Need to Do!

Whether you’re reevaluating your successful hair salon’s marketing strategy or you’re preparing to open the doors of your new salon, this serves as a guide to help your establishment flourish and build a loyal client base.  Upon opening your salon, you signed a lease on a high-traffic location and purchased all the necessary equipment. In addition to hiring superior stylists, you obtained all of the proper licenses you need to start working on clients. Yet, there is one last box you need to tick before opening the doors of your new business. You need clients. Even if you’re already established, attracting new clients is key to a thriving business. The best way to build your client base is through a marketing initiative designed to get the word out about your hair salon and encourage people to book their appointments with you. One of the first places to start is with residents who are new to your area.  After unpacking the moving van and hanging pictures in their new homes, one of the main services many new movers struggle to find is a hair stylist to help tame their locks or prevent their natural root color from showing.  Women in the United States will spend up to $55,000 on hair care during their lifetime. The U.S. hair care services industry includes more than 80,000 establishments, with a combined annual revenue of about $20 billion. In the competitive hair care industry, finding new clients can be a challenge for any salon. For your salon to capture some of those dollars, you’ll need to take steps to get clients through the doors.  New Mover Marketing Helps Salons Gain New Clients Our Town America’s New Mover Marketing program delivers exclusive hair salon gift certificates right to the mailbox of potential clients who are new to the area. For decades, our Welcome Package has been market-tested to attract new clients and is proven to get high response rates – with a common response rate of 8 percent. Our proven offers for hair salons and barbershops will help get new residents into your salon before they establish loyalties to your competitors. Our new mover lists contain demographic data that enable you to target your salon’s ideal clients every month. We also can send a secondary follow-up mailing after clients visit your salon to fuel retention. Many hair salons who take advantage of the Our Town America New Mover Marketing program say it’s a great way for them to meet new residents and introduce them to their salon they are so proud of. Moving can be a stressful time as new movers have to find a new dentist, new doctor, new hair place, etc. It can be very challenging to find welcoming businesses who make you feel comfortable, but according to tens of thousands of new movers who complete our New Mover Survey, our Welcome Package helps take the guesswork out of that challenge – alleviating stress.  In addition to helping new residents adjust to their new location, Our Town America’s Welcome Package provides salon owners with the ability to track results to ensure you are getting the most bang for your buck. You can download our TruTrak® app directly to your smartphone to validate and scan redemptions and analyze demographic data to streamline your supplemental marketing efforts.  Turn New Movers Into Loyal Clients New Mover Marketing will get clients to visit your business, but it’s up to you to keep them coming back for their next hair trim, cut or color. Our Town America has some tips to help pamper your guests and convert new residents to loyal clients. Welcome Clients. As a client enters your salon, make sure they are greeted warmly. Your receptionist is the client’s first introduction to your salon and should make a good impression. Be sure your receptionist is aware of the New Mover Program and, ideally, greats the new mover by the name on the gift certificate. These small details can go a long way in making a new client feel comfortable. It’s also important to make sure your salon waiting area is comfortable and well-maintained.  On Time and Relaxed Stylists. The hairstylists at your salon need to be relaxed and on time. People do not like to be rushed when it comes to their hair and stylists need to value clients’ time by not running behind schedule. It’s also important for them to display confidence and expertise when discussing style options with clients. People place high value on a good cut and want to feel confident their stylist can get the job done. Schedule Future Appointments. Before your clients pay their bill, give them the option of scheduling another appointment. Having a future appointment already on the calendar will help ensure the client returns and will take one thing off your busy client’s to-do list. Celebrate Existing Clients. Many hair salons offer deals to new clients, but it’s important to not forget about your loyal clients. Sending birthday deals and thank you cards will help set your salon apart from competitors and show you appreciate your clients. Our Town America can help make your new salon thrive and serve as a gathering place for new residents in the community. For more information about New Mover Marketing, visit www.ourtownamerica.com. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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2021 has brought over 10,000 New Movers to Southeast Wisconsin

Written by Brittany N. Johnson
New Movers in Southeast Wisconsin Our Town America New Mover Marketing

CBS 58 Milwaukee — Since January 2021, Southeast Wisconsin has welcomed more than 10,000 new movers to the area, with many of them taking advantage of permanent remote work within the city. Milwaukee is even being called a “Zoom Town” as people move from big cities with plans to keep their high-paying jobs while enjoying a more affordable cost of living by simply joining meetings virtually. According to Discover Milwaukee, southeast Wisconsin offers urban living alongside a Midwest ambiance providing an ideal work-life balance. Short commute times to the city, diverse and affordable neighborhoods, below-average cost of living and a well-respected education system also attract new movers to the area. With inbound migration at 50%, Wisconsin is one of the most popular destinations for new movers during the pandemic, as found by United Van Lines. The local economy — including local businesses, schools and the housing market — will be effected from the influx of new residents moving to Southeast Wisconsin. Allen Busse of Our Town America of Wisconsin has closely monitored moving trends for the past 15 years. As the local Wisconsin franchise owner of the #1 Advertising & Sales Franchise in the country specializing in New Mover Marketing, Busse witnesses just how many people are moving to town on a monthly basis. For business owners looking to increase their bottom line, the new mover market is a “secret jackpot”, says Busse. Busse strongly encourages both businesses who are struggling to survive as well as businesses who are doing fine, to invest in New Mover Marketing to attract new customers and replace the customers who have been lost by a recent move, or a change in commute path, etc. Busse claims that, “after 15 years, it still amazes me just how many new customers my partnered businesses acquire by simply enrolling in our program”. “You have to think,” he says, “you’re reaching a brand new audience of impressionable people each month who are actively seeking these businesses and services. As a business owner, it’s a no-brainer.”  To hear Busse’s take on moving trends and how he helps his local economy through his business, click below to watch the full interview with CBS 58 Milwaukee. — Our Town America supports small businesses across the nation by welcoming new movers to town and bringing those new customers through your business doors. If you’re a Southeast Wisconsin local business looking to reach new or current customers, contact Allen Busse at ‭‭262-650-1906‬‬‬‬. If your business is located outside Southeast Wisconsin, contact Our Town America corporate at 1-800-497-8360 to be connected with your local representative. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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The Small Business Marketing Strategy to Take up Right Now

Written by Brittany N. Johnson
Small Business Marketing Strategy New Mover Marketing

The pandemic has changed the way many American consumers operate in their daily lives, but Our Town America is here to help your small business evolve your marketing strategy to meet them where they’re at and effectively bolster sales in 2021 and beyond. Following the outbreak of the pandemic, businesses were forced to adapt to new ways of operating. Notably, restaurants expanded or implemented curbside pickup and free delivery. Car dealerships offered virtual selling and home-delivery of new cars. Many retail businesses moved to contactless purchasing and online sales to ensure customer safety. During this time, small businesses focused much of their marketing efforts on these changes.  Now, as COVID-19 numbers continue to fall, it’s a great time to take a close look at your marketing strategy to fully take advantage of a society that is ready to get back out into the world. Our Town America is the nation’s premier New Mover Direct Mail Marketing company and is available to help your small business achieve high return from your marketing efforts. Here are some simple marketing strategies to employ in the post-pandemic economy. Capitalize on the ‘new mover’ market. 2020 caused people to reevaluate what is important and many chose to use the time to move to a new home. More time spent at home means more opportunity to enjoy the backyard, so some people moved to get a bigger yard. More people cooking at home means the realization that a bigger kitchen is needed. Others were awarded the ability to work remotely long-term, granting many people the opportunity of a lifetime to finally move to a new city or state yet keep their current job. Whatever the reason, people were moving – and still are.  The U.S. Postal Service reports more than 30 million change-of-address forms were sent in last year. This surge of new residents is a perfect opportunity to attract additional customers to your business.  Our Town America specializes in targeting this unique population. Our New Mover Marketing Program is much like the game of chess as it allows you business to be a step ahead of your competitors. It’s the perfect way to get new residents to try your business before they establish new habits and form loyalties to other businesses. Our Welcome Package includes a one-time housewarming gift for new movers which gives them the incentive to visit your business. This method allows you to reach a new audience each month and gradually add to your customer base.  Pick strategies that generate results. Every small business owner knows they shouldn’t put all of their eggs in one basket. While utilizing e-mail marketing and social media to engage consumers can be effective, it’s important to add in tried-and-true advertising strategies to build your customer base. For most small businesses, radio and tv ads are a bit over budget. So, what other avenues are there to explore? Direct mail is an extremely successful, proven form of advertising. A recent survey from the U.S. Postal Service showed 54 percent of those surveyed tried a new product or business within a 6-month period of receiving a piece of mail. Our Town America can help you get started with this process. We offer multiple options to help you reach your marketing goals, and each can target different audiences.  Every Door Direct Mail (EDDM®), commonly referred to as Saturation Postcards, can help you reach potential customers in the neighborhood near your business, customers with a median income or other designations. No mailing list needed for this option. You simply choose the areas you wish to mail to. Another option is to personalize your message to target an audience based on your own specific criteria. This option is best known as Targeted Postcards as you can mail to pet owners or families with children, for example. Our Town America allows you to choose your delivery schedule and fully customize your direct mail experience.  You can also mail out birthday mailers or, as mentioned earlier, mail to new movers in your area – but the second time around do it with a postcard. Really, the options are endless and each has a different objective. Our Town America helps pinpoint which option is best for you depending on your business needs.  If you’re ready to learn how New Mover Marketing or our other direct mail options can help your small business thrive in the post-pandemic world, visit Our Town America. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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The Triangle is Welcoming Thousands of New Residents Monthly

Written by Brittany N. Johnson
The Triangle is Welcoming Thousands of New Residents Monthly Our Town America New Mover Marketing

Spectrum News Raleigh — A little over a year ago, the Raleigh area known as The Triangle, began experiencing the effects of what would soon be known as the global Covid-19 pandemic. Fast forward to today, Triangle-area locals have noticed something else quite shocking: a large number of new residents coming to town! Not only are new residents moving to the area for the health, education and technology opportunities it has to offer, but there are also big developments in the works that will bring more life to the already vast metropolis. While the area is already home to one Amazon distribution center, two more are on the way in addition to Apple opening their only East Coast campus there soon. This is expected to add 20,000 jobs investing $430 billion in the local economy.  In fact, The Triangle area is amongst a list of cities being referred to as a “Zoom Town” — referring to the video conferencing platform, as many companies across the country are granting employees the flexibility to work remote. 56% of all workers have the ability to do their jobs from home Microsoft just released a survey showing flexible work is here to stay Cary is listed as one of the top cities in the country to work remotely According to a new survey from Neighbor.com, 72% of Americans say they are looking forward to meeting their new neighbors. The same survey found 46% would like to get more involved in local events. People are jumping at the opportunity to move from big cities like New York, San Francisco and Los Angeles yet have the ability to keep their current jobs. Our Town America, the nation’s premier New Mover Marketing program, has been studying these national trends. As moving industry experts, we keep a close eye on the market year-round. These statistics should be taken into consideration – especially if you own a business and are considering reaching out to new residents to welcome them as new customers. Every month, Our Town America is seeing around 5,000 people moving into the Triangle area.  This influx of new residents is just a preview of what The Triangle will continue to see as Amazon and Apple continue to bring more new movers to the area. Bassam Safi, franchise owner of Our Town America of Wilmington/Cary/Raleigh/Durham, and one of his loyal New Mover Marketing program clients, Dr. Hesham Baky of Triangle Family Dentistry, met with Spectrum News Raleigh to discuss the trends they’ve experienced over the past year and what the area has to look forward to in the coming months! — Our Town America supports small businesses across the nation by welcoming new movers to town and bringing that new customer through your business doors. If you’re a local Raleigh-area business looking to reach new or current customers, contact Bassam Safi at ‭‭910-352-5776‬‬‬‬. If your business is located outside the Raleigh area, contact Our Town America corporate at 1-800-497-8360 to get connected with your local representative. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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New Mover Marketing Helps Restaurants Reach Potential Guests

Written by Brittany N. Johnson
Eateries Reach New Customers with New Mover Marketing

Modern Restaurant Management — This year could be a strong one for restaurants as people relocate to new cities across the country in search of a change of scenery and a quieter life. Experts predict home sales will continue to skyrocket in 2021 as Zillow forecasts this year to be the best year for home sales since 2005, with 6.9 million homes expected to sell by year-end.  The spike in remote working last year untethered people from their corporate offices and prompted many people to relocate. Restaurants can take advantage of this moving trend by implementing marketing strategies that help build lasting relationships with customers. How Do I Form Relationships with New Residents? The moving surge provides an avenue for restaurants to increase their customer base. New Mover Marketing helps restaurants capitalize on the housing boom by building relationships with new residents in their community. Restaurants can welcome new residents by participating in a one-time-use housewarming gift filled with offers on behalf of local businesses in the community. Inviting new residents to eat at your restaurant with a proven offer encourages them to become regular customers before they have a chance to form loyalties to other establishments. This is an impressionable time for consumers, and thankfully for those businesses that capitalize on it — new movers spend more money than established residents as they are working to turn their new house into a home. New Mover Marketing allows you to make a great first impression and marks the beginning of a lasting relationship. With some New Mover Marketing companies, restaurants can even track their ROI when new movers redeem their offer. New Mover Marketing Captures Customers Online One of the best ways to form long-lasting relationships with customers is to reach them where they spend their time. At least 37 percent of customers have three or more mobile phones at home, according to a survey of 2,000 people conducted by SAS Institute, a multinational developer of analytics software. Potential customers surf the web and many spend time on social media each day. The Informed Delivery® service offered by the United States Postal Service offers an integrated marketing approach to meet current consumer demand by allowing people to see their mail on their smartphones before it is delivered to their mailbox. Combining New Mover Marketing and Informed Delivery gives restaurants multiple touchpoints for their message. It lets businesses generate online buzz and still reach new movers with the tactile experience of physical mail. It also provides ways to bolster your online presence, too. Businesses can add ride-along content at an additional cost to spark interest. The ride-along content is in color and includes a link, which can be used to drive traffic to your social media accounts. It also allows restaurants to entice customers with videos to tell people about specials, or about the welcome package that will be arriving in their mailbox from your new mover marketing campaign. As Covid-19 numbers continue to drop, the outlook for foodservice is trending up and customers are excited to return to dining rooms, especially as they get to know the restaurants in their new cities. The International Franchise Association predicts increased consumer savings, as well as the rollout of the vaccine and a government aid package helping erase last year’s losses. Franchising is projected to open more than 26,000 locations and add nearly 800,000 new jobs in 2021. Eating and drinking establishments added 285,900 jobs in February on a seasonally-adjusted basis, according to preliminary data from the Bureau of Labor Statistics, the National Restaurant Association reported. New Mover Marketing can bring new residents who are eager to start dining out again to your restaurant, but the rest is up to you. The key to building long-lasting relationships with customers is to serve high-quality, consistent cuisine that is of good value. If those standards are met when new movers are brought into your restaurant via New Mover Marketing, you’re already on your way to forming loyal, long-term relationships with the customers in your community.   Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Las Vegas Low-Cost Living attracts Out-of-State Remote Workers

Written by Brittany N. Johnson
Las Vegas Out-of-State Movers

NBC Las Vegas — Call it a “Zoom Town.” Working from home is bringing some big benefits to Las Vegas. As companies stay remote, Las Vegas is making the top of the moving list. More than 20,000 people have moved to the Las Vegas valley since January. People from places like New York, San Francisco and Los Angeles can stretch their dollar further while working remotely with their same companies. “Las Vegas is such an ideal place to live. We have the mountains, we have the great weather.” Susan Nagi with Our Town America, a new mover marketing program said the Las Vegas branch has been busy sending out welcome packets to new residents. “So many people are moving out of places like Seattle and New York because they can now work remotely,” Nagi said. You can also add New Mexico to the list. In February, Spotify announced its “Work from Anywhere” program. Giving employees the opportunity to choose their work mode. Whether that be at the office or at home as well as their location. Microsoft, a company also pushing a hybrid work option, released a survey saying flexible work is here to stay. With more than 70% of workers wanting flexible work options to continue, citing a better work-life balance. If you turn to job sites like LinkedIn, remote opportunities are endless. New residents are also giving a boost to local small businesses around the valley. “The lunch rushes are picking up in the residential areas because people are working from home and they don’t travel as far out,” Nagi said. In the last few weeks, Ori’Zabas in Centennial Hills has seen new faces. “We see a lot of, not big groups, but solo diners. They used to come with limited time but now it seems like they’re working from home so they don’t have a lunch limit,” said Julit Molena, general manager. As well as an uptick in delivery orders. “We had to go through some changes, we had to adjust and we came out pretty good,” Molena said. Molena said they’ve developed a new system that can now cater to a booming population.             Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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