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Category: Local Business

Our Town America Awards $3,000 to New Movers at Big Daddy’s BBQ

Written by Brittany N. Johnson
Boise, ID New Mover Survey Winner 2020 Our Town America

New movers, Cory and Samantha Fuller, certainly have their hands full. They have two young daughters, both still in diapers, and they started a Boise business right in the heart of the pandemic. So, a surprise phone call from Our Town America could not have come at a better time. The Fullers are the winners of this year’s Our Town America New Mover Survey, which comes with a grand prize of $3,000 – no strings attached!  Cory and Samantha moved to Boise, Idaho from North Carolina in 2020 and received a Welcome Package from Our Town America when they arrived to town. The Welcome Package is a personalized collection of useful one-time offers from local businesses. Roughly five million new movers receive the package each year and a portion take the time to complete the New Mover Survey found within. This year, the Fullers were amongst roughly ten thousand U.S. new movers across the country who completed the survey. “I was nearly in tears when we got the call,” said Samantha Fuller. “We started our business in 2020, and we plan to use the money to help the business grow. We could not be more appreciative of this unexpected gift!” Scot and Amy Hecht, Our Town America of the Treasure Valley franchise owners, presented the Fullers with the check in late March at Big Daddy’s BBQ in Meridian, Idaho. Big Daddy’s is extremely popular in the area as the founder, Hoss Grigg, was known as a hometown hero in Treasure Valley for many years. Unfortunately, he passed away in December leaving the business to his wife, Khaseta, and daughter, Kersten. These two hard-working women are proud to carry on his legacy.  “Big Daddy’s BBQ is a staple in the Boise area and is a big part of our Welcome Package,” said Amy Hecht. “We know they have been going through a tough time, so we thought it’d be the perfect place to present the check to the Fuller family. The Fullers, too, requested to meet here as they were very impressed with their delicious barbeque and friendly service. It really did bring a smile to everyone’s face.” Our Town America has been helping businesses across the nation capture the attention of new movers for 49 years. Capitalizing on new residents gives local businesses a competitive edge. By providing new movers with unique coupons and deals straight to their mailbox, Our Town America helps stimulate the economy on a local level.  If you’re a local Boise-area business looking to reach new or current customers, contact Scot and Amy Hecht at ‭‭208-866-9540‬‬‬. If your business is located outside of the Boise area, contact Our Town America corporate at 1-800-497-8360 to be connected with your local representative. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Phoenix Welcomes Telecommuting New Movers

Written by Brittany N. Johnson
Phoenix Telecommuting New Movers

CBS Phoenix — About a year ago, Phoenix started seeing the effects of what would become a global pandemic. Now, locals are starting to notice something else: a lot of new people moving to town! Phoenix is being called a “Zoom Town” as people move from big cities like New York, San Francisco and Los Angeles in search of a better life. “Zoom Towns”— named after the video conferencing platform — are becoming popular as more companies across the country allow employees the freedom and flexibility of remote work. 56% of all workers have the ability to do their jobs from home (Global Workplace Analytics) Microsoft just released a survey showing flexible work is here to stay Arizona is one of the most popular destinations for new movers during the pandemic. The Grand Canyon State saw the fourth highest percentage of inbound migration at 61% (United Van Lines) According to a new survey from Neighbor.com, 72% of Americans say they are looking forward to meeting their new neighbors. The same survey found 46% would like to get more involved in local events. These remote workers are leaving the high rents and heavy traffic behind and flocking to cities like Phoenix to live, while keeping their high-paying jobs in other parts of the country. Our Town America — the nation’s premier New Mover Marketing program — is studying this trend nationwide. As moving industry experts, we always keep a close eye on the market, and since the beginning of 2021, the numbers have been striking! Since January 2021, Our Town America has mailed to over 21,000 Phoenix new movers. This influx of new residents effects everything from local businesses, to children’s school availability, to home prices and more. Susan Nagi, the owner of Our Town America of The Valley, connects local businesses with new movers by way of New Mover Marketing each and every month. Check out Nagi’s interview with CBS via Zoom (imagine that!) to hear more on this trend.       Our Town America supports small businesses across the nation 365 days per year. If you’re a local Phoenix business looking to reach new or current customers, contact Susan Nagi at ‭480-678-1366‬‬. If your business is located outside the Phoenix area, contact Our Town America corporate at 1-800-497-8360 to be connected with your local representative.   Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Over 3,000 People have Moved to Greenville in 2021 Already

Written by Brittany N. Johnson
Market to People Moving to Greenville, SC

CBS | Greenville, SC – Experts say the city of Greenville has become what is now known as a “Zoom Town.” Remote workers from states such as New York and California are moving miles away to the city of Greenville in search of more affordable living while still keeping their high salaries. A new mover marketing company that’s tracking this trend said they’ve gathered data for clients that shows that over 3,000 people have moved to the city so far this year. “Rent is just so high in the bigger cities,” Mandy Cline, spokesperson for Our Town America, said, “Now that remote work is so accessible for people, they can keep these high paying jobs and come to a city like Greenville.” Some residents are concerned about how this large influx of people with higher incomes will impact the local economy and housing costs in the area. The city of Greenville said regardless of the amount of zoom transplants moving to the city, leaders will stick to their mission outlined in the 2040 plan — providing more options for affordable housing. “The council’s commitment remains the same,” Beth Brotherton, Director of Communications and Neighborhood Relations for The City of Greenville said, “We’re going to have affordable housing here. We’re going to have green space and we’re going to make sure there’s a way for people to get around and enjoy what already exists in these existing neighborhoods and what might develop as a result.” Some experts say natives should see this as a positive change. This could lead to a housing boom in the city and outskirts of town and an increase in spending at small businesses. Our Town America connects new movers with local businesses by way of new mover marketing year round. If you’re a local Greenville business looking to reach new movers to invite them to your business, contact Amy Garner at ‭864-670-9332‬. If your business is located outside Greenville, SC, you can reach the Our Town America Corporate offices at 1-800-497-8360 to be connected with your local representative. Source: Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Why the Neighborhood Grocery Store is an Early Target for New Residents

Written by Brittany N. Johnson
Welcome Customers Grocery Store Our Town America

As new movers unpack boxes and get settled, one of their first chores will be visiting a neighborhood grocery store to fill the pantry and refrigerator to keep hunger at bay; Our Town America can direct them to your location over your competitors. ‘Grocery stores near me’ is one of the first things people type into the search engine when they get to their new home. The smell of a favorite recipe cooking on the stove helps make a new kitchen feel like a home. As any parent knows, an empty refrigerator can cause dissension in the ranks and lead to grouchy family members. Having a kitchen stocked with healthy snacks and drinks will help curb hunger and keep new community members energized as they tackle the chore of getting organized and settling into their new homes. Americans spend big money at their local grocery store each week, so creating a loyal following from new residents is essential for every neighborhood grocery store. The average American spends more than $4,600 on food at home each year, according to the United States Bureau of Labor Statistics. Yet, there are more than 38,000 grocery stores in the United States. Finding a strategy to set your grocery store apart from the flock of competitors can be a challenge. The good news is Americans are devoting more time to meal preparation, the U.S. Department of Agriculture reported. At the height of the pandemic in the spring, grocery store sales were up 32 percent versus the prior year. As restrictions on restaurants loosen and grocery store sales return to pre-pandemic levels, neighborhood grocery stores can continue to bolster sales by targeting new residents.  New Mover Marketing Helps Neighborhood Grocery Stores Gain New Customers Our Town America’s New Mover Marketing program can help you reach new local residents and welcome them to the neighborhood. We send new residents an exclusive welcome package with proven offers to introduce them to your business. The high-quality package includes thoughtful and personalized gift certificates directly to new residents’ doorstep. Our Town America gets lists of individuals who have filed some sort of address change in the past 30 days and filters out any duplicate names and addresses to create a direct mailing list that is about 95 percent accurate. Accurate lists increase your store’s return on investment and save valuable resources, such as time and money. As an added bonus, your lists can be sorted by demographic data to target specific customers.  Our New Mover Marketing program comes with the ability to track your return on investment directly on your smartphone. Our TruTrak®  app enables you to validate and scan redemptions. It will also provide you with demographic data to help fine-tune your marketing efforts. Make New Customers Loyal Shoppers New Mover Marketing can help introduce your grocery store to new residents, but it’s up to you to keep them coming back to your store. Our Town America has some tips to help you convert new residents to loyal shoppers. Employ knowledgeable and friendly staff. Let’s face it. Grocery shopping is a chore for most Americans. It’s just one more task to check off the daily to-do list. If your employees offer friendly and reliable service, they can help make the experience memorable for even the most harried customer. Atmosphere is key. If your grocery store plays good music, has pleasant lighting and is well organized, customers will enjoy their shopping experience. Make your grocery store’s atmosphere welcoming, and your customers will linger. Protect Your Customers. Today’s customers want to feel safe when they head out to the grocery store. Setting up sanitizing stations, requiring sick employees to stay home and having easy to navigate parking lots with plenty of grocery cart stalls is important.  Our Town America is here to not only help you reach new movers, but to make them loyal customers. For more information on how you can use New Mover Marketing and our new mover lists, visit ourtownamerica.com. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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What’s the Best Way to Market to New Homeowners?

Written by Brittany N. Johnson
Best Way to Market to New Homeowners

As Americans abandon densely populated cities in droves to find work-life balance and be close to family, small businesses can capitalize on this trend by tapping into the new homeowner market. The spike in the number of companies allowing people to work remotely untethered people from their corporate offices and allowed them to throw a dart at the map to find their ideal hometown. More than 15.9 million Americans filed change of address requests with the United States Postal Service from February to July. The results indicate address changes were up four percent, versus the same period in 2019. Temporary relocations rose 27 percent, and permanent moves went up two percent.  New Homeowners Can Become Loyal Customers The surge in new movers (both homeowners and renters) provides a great opportunity for small businesses searching for strategies to add new customers. Our Town America is the leader in marketing to new residents. Our new mover marketing program puts your business in front of customers who have not yet formed loyalties with other businesses. We greet new movers with a welcome package full of hand-selected proven offers with industry-leading response rates to generate foot traffic to your business.  Where Are the New Homeowners? Current events sparked an exodus from some hot spots, but moving trends continued to follow predictable patterns. Traditionally, big cities often record high moving rates as people outgrow the hustle and bustle of city life, or it becomes cost-prohibitive. New York saw a 48 percent jump in people abandoning the city that never sleeps, compared with the same period the previous year. People also left Chicago and some larger California cities following the outbreak of the pandemic. The trend to move south and west continued in 2020 as people opted to relocate to Idaho, South Carolina, Oregon, South Dakota and Arizona.  Our Town America understands moving trends. We have more than 48 years of experience creating new mover mailings that will generate a return on investment for your small business. We compile accurate new mover mailing lists using technology and data experience. Our lists are current and contain mailing information for potential customers who recently moved to your community. Every month, Our Town America receives new movers lists from multiple sources which consists of individuals who have filed some sort of address change in the past 30 days. We take that information and filter out any duplicate names and addresses to create a direct mailing list that is about 95 percent accurate. As an added bonus, our lists are built to target your customer demographic. “Our Town America can help you capitalize on moving trends by focusing your marketing efforts on new movers – both new homeowners and renters,” said Michael Plummer Jr., Our Town America’s President and Chief Executive.  Top Reasons New Homeowners Relocate People make the decision to move for a variety of different reasons, mainly involving a new job or affordable housing. Understanding the motivation behind moving trends in your area can help when it comes to crafting a proven offer for our welcome package. For example, if people are moving because of a job loss, providing a generous proven offer to get them in the door is likely the way to go. With decades of experience and data, we are here to help you craft the perfect proven offer for your one-time housewarming gift.  Current events posed an additional reason for relocating in 2020. Nearly 59 percent of people who moved last year cited a desire to be closer to family. Nearly one in five people moved, or know someone who moved, due to the pandemic. In addition to wanting to be closer to family, those who moved because of COVID-19 did so due to concerns for personal and family health and wellbeing, ability to work remotely, or a lifestyle change or improvement of quality of life. We’re here to help you reach out to new homeowners in your area and turn them into new customers. For more information about new mover marketing and our new mover lists, visit www.ourtownamerica.com today. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Moving Homes, The Covid-19 Pandemic and a Big Cashout!

Written by Brittany N. Johnson
2019 New Mover Survey Winner Shylia Perez of Woodland, CA

Right before the Covid-19 pandemic swept the nation, a Woodland, CA resident was informed that she won $3,000 for completing the New Mover Survey by Our Town America, the nation’s premier new mover marketing franchise. Every year, Our Town America awards just one new mover out of the millions mailed the previous year. How is the winner selected? While roughly 5 million new movers are mailed a Welcome Package each year, Our Town America narrows it down by drawing a name out of the tens of thousands of new movers who complete the New Mover Survey. In 2020, Shylia Perez was that lucky respondent. Perez was thrilled when she was notified in February that she would be taking home a $3,000 check as she had never won anything!  She was looking forward to celebrating her winnings and putting the money back into her local economy. How does the winner receive the $3,000? This is the fun part, right? The local Our Town America owner schedules a meet up at one of their partnered local businesses that originally welcomed the new mover to the community. What better way to welcome someone than to introduce them to other community members AND award them with $3,000 to spend or save how they see fit. Perez and David Frisch, Sacramento’s local Our Town America owner, had a plan to meet at Woodland’s own Country Waffles on Thursday, March 19, 2020. Unfortunately, the pandemic hit and California lockdowns were heavily enforced. So instead, Frisch mailed Perez her $3,000 check – after all, we know best how critical it is to check your mailbox! 🙂 They promised to meet once things calmed down a bit. “It was so cool to win this! Lockdown in CA began soon after moving into our new home, so the $3,000 cash from Our Town America came at a critical time,” said Perez. “The unexpected housewarming package full of free offers for local businesses was generous enough, and then a few months later I won the drawing for simply sharing my feedback! I used the money to take a trip to Texas to visit and care for my Mom after she was in a terrible accident. I can’t thank Our Town America enough. The world needs more of this!” Many months later, Shylia and family were finally able to meet Frisch in front of Country Waffles Restaurant – masked up and outside in fresh air! Our Town America is happy to bring joy to new movers and local business owners – especially during this stressful time. Frisch is committed to his local community and wants both Woodland new movers and local business owners to know that he is here to help local businesses thrive through our multiple direct mail programs. With a decrease of people exploring their local communities on a whim, this is an opportune time to try new mover marketing, as well as postcard marketing (Saturation or Targeted). These methods reach out to consumers without them having to leave their home, which is key – especially now. If community members are not roaming the streets, guide them to your business by reaching them where they feel most safe and comfortable – their home! Housewarming traditions aren’t going anywhere. After 49 years, we are proof of how important it is for local business owners to reach out to new movers who appreciate a helping hand in their new community. Moving is expensive. Local businesses need support. Our Town America is the solution. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Tips to Create a Small Business Marketing Plan

Written by Brittany N. Johnson
Small Business Marketing Plan Our Town America Marketing

Creating a small business marketing plan can be a daunting task for new entrepreneurs. It is important to build a plan that will raise your brand awareness and help you reach your sales objectives. A successful marketing strategy will involve a robust online presence, direct mail advertising and a method for building your loyal customer base. Before you start crafting your first Instagram post or designing a direct mail marketing postcard, take time to develop a strategic small business marketing plan. Do Your Research. The first tip for creating a small business marketing plan that will generate results is to do your research. It’s important to identify your target market to ensure your plan reaches the correct demographic. Define your ideal customer by learning where they live, their traits and trends. Understanding the values, needs and concerns of your target market can help you personalize your marketing message to appeal to your customers. Understand the Competition. In addition to putting your ideal customer on paper, a part of your research should focus on the competition. Doing a deep dive on your competition will allow you to gain a competitive advantage. Learn what your competitors are doing well and where they’re falling short. Understanding your competition can help you develop a unique selling proposition that you can capitalize on with your marketing efforts. Decide on a Budget. While many businesses may be compelled to limit their marketing budget during this unique time as a way to cut costs, research reveals companies who invest in marketing during a recession bounce back faster than companies who opt to cut their ad spending. A good rule of thumb is to spend between 5 and 10 percent of your gross revenue on marketing.  Develop Your Message. The average attention span of an adult is only eight seconds, and new research from the Technical University of Denmark, indicates the abundance of information at our fingertips is narrowing our attention span further. Your marketing pitch needs to be short, sweet and to the point to capture the attention of your audience.  Determine How To Reach Your Target Market. Once you understand your target audience, it’s time to decide how to reach your customers. Even if you have a shoestring marketing budget, your plan needs to combine a number of different marketing techniques.  Direct Mail Marketing. Direct mail postcards are a low-cost solution for small businesses. Postcards are tangible and eye-catching with bright, beautiful colors. Every Door Direct Mail® Marketing will blanket specific ZIP codes with your message. Our Town America can send both saturation and targeted direct mail marketing postcards to your existing customer list – the choice is yours. With our company, direct mail results are easy to track and are known to generate results. Online Marketing. Social media advertising is another tool for advertising your small business – cost dependent upon your needs, market and demographic. Seven out of every ten Americans use Facebook, and 74 percent of users check it at least once per day, according to a study by Pew Research. You can also advertise through paid Google Ads. Since it can get pricey and over-saturated, it’s a good idea to supplement with direct mail to be sure your prospects are actually laying eyes on your ad. New Mover Marketing. Our Town America specializes in new mover marketing, which focuses on capturing new residents before they form loyalties to other businesses. We send new residents an upscale welcome package full of proven one-time-use offers with industry-leading response rates – only one from each industry. After the new family visits your business, Our Town America can send a follow-up thank you and/or additional offer to solidify them as loyal customers. These extra efforts don’t go unnoticed by customers, and your response rates will prove it!   Find Some Partners. There are numerous local businesses trying to reach customers on a limited budget. Network with local businesses in your community to help cross-promote your brands. Local businesses can band together to offer bundled promotions or reciprocal website links to advertise. Leverage Your Community. Small business owners are the backbone of any local community. Becoming an active member of your community is key to your business’ success. Join the local chamber of commerce and accept an offer to sponsor a 5K or one of the local sports teams and, if appropriate, set up a table at your local farmer’s market. Showing the community that you value their traditions and members will help build trust in your brand and bolster sales. Track Your Results. Tracking your marketing results will allow you to know what is working best for your business, and what could be tweaked. If email marketing is not measurably adding to your marketing efforts, it may be time to rethink the frequency of your emails or their content, for example. If a particular direct mail offer results in a spike in business, you may want to send it to a wider audience to further build foot traffic. Or, in the case of our new mover program, just continue on with the program — as we mail to a brand new audience of new movers every single month.  Our Town America understands the importance of tracking your return on investment, that’s why we created the TruTrak® mobile app. It allows you to track your return on investment, gather detailed demographic data of new customers, and validate and scan redemptions at point of sale. Businesses can also use the app to trigger a second mailing to customers.  If you’re ready to form a successful small business marketing plan, Our Town America is here to help. For more information about new mover marketing, visit www.ourtownamerica.com. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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P.T.’s Grille Wins the Wilmington Small Business Award for Resilience

Written by Brittany N. Johnson
P.T.'s Grille Winner of Wilmington, NC Small Business Resilience Award by Our Town America

Spectrum News | Wilmington, NC – Aaron Hyatt has worked his way up in the P.T.’s Olde Fashioned Grille family from manager all the way to owner, but this past year has put his business to the test. The restaurant is one of the most popular in the Cape Fear area, but Hyatt is quick to note that doesn’t make them immune to the hardships everyone is facing. “There was a time when we weren’t sure if we were going to be able to get meat, I think we all got scared then that we might have to shut down,” says Hyatt. That’s why Our Town America, a national marketing franchise that specializes in helping small and local businesses gain new customers, created the Small Business Resilience Award. Presented to just one business in each community, this annual award honors small businesses for overcoming the many triumphs of the previous calendar year. This year, however, holds extra merit due to the Covid-19 pandemic and the many challenges it brought. P.T.’s Olde Fashioned Grille was nominated, then won the popular vote with an overwhelming majority! Local community members were eager to vote for P.T.’s as they adapted to the pandemic and consistently maintained their quality of service, while ensuring customers and staff felt safe. Hyatt says the award makes him feel like everything he and his employees have been through has been worth it. “It’s an honor from the community that acknowledges the hard work of the past months and makes all those bad days feel worth it,” he says. “It shows that our hard work and adapting with this new work style hasn’t gone unnoticed, so it makes you feel good,” says Hyatt. Unfortunately, he says they’re not out of the woods yet though. Business is still down 15-20% each month and he expects it will take another six months at the minimum to recover. Hyatt says he’s fortunate that he’s been able to keep all of his employees during the pandemic, but without their regular customers he says they would all be looking for new jobs. Hyatt hopes that friendly faces, good burgers and proven service can help people take a break from everything going on in the world outside. Hyatt and local Our Town America owner, Bassam Safi, met with Spectrum News to discuss winning the Wilmington Small Business Resilience Award.  Click here for information on how to be nominated for the Our Town America Small Business Resilience Award.  Our Town America supports small businesses across the nation 365 days per year. If you’re a local Wilmington business looking to reach new or current customers, contact Bassam Safi at 910-352-5776‬. If your business is located outside of the Wilmington area, please contact our corporate office at 1-800-497-8360 to be connected with your local representative.       Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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How to Build a Direct Mailing List that Converts

Written by Brittany N. Johnson
How to Build a Direct Mailing List That Converts Our Town America

An accurate direct mailing list is very important if you want to effectively market your company to both potential and current customers. In the age where digital advertising is very prevalent, studies show direct mail can give your company a distinct and meaningful competitive advantage. In 2019, the U.S. Postal Service teamed up with Temple University to prove this. The study found that printed ads, like direct mail postcards or letters, are the best way to create an emotional connection with a customer. There are various options available for business owners who are looking for an accurate and effective direct mailing list, and they each offer different things.  The first, and cheapest, is to build a list yourself. This is done manually by plugging in the address of your business and choosing area routes, streets, and blocks to target. Putting together this type of direct mailing list is challenging and time consuming, and you also have to consider additional costs involved from start to finish including design, print and postage. The most common way of acquiring an accurate direct mailing list is to purchase one from a company that specializes in them. These companies use data to create lists that can target different ages, purchase preferences and even professions. Figuring out the right target audience for your specific business is often a challenge. However, targeting people who have recently moved to a new home is a great way to narrow down your direct mailing list. This method gets your business in front of people who are looking for their new go-to stores, restaurants, hair salons, dentists, etc. near their new homes – a critical target audience for any business hoping to create loyal, long term relationships with customers Our Town America uses a new mover mailing list backed by decades of data that saves businesses time and money. Our associated new mover program takes the guess work out of direct mail and reaches those people who are new to town before they establish a connection with any of your competitors. Our Town America’s new mover direct mail lists are incredibly accurate, making the process more efficient and cost effective. For example, each month, Our Town America gets lists of every individual who has filed some sort of address change in the past 30 days. Our Town America then takes that list and filters out any duplicate names and addresses creating a direct mailing list that is about 95 percent accurate. While mailing lists are never perfect, Our Town America works to make sure its new mover mailing list is as precise as possible, eliminating wasteful spending. Our Town America doesn’t stop once the list is complete. The new mover program includes designing, printing, and shipping each direct mail piece. This amounts to a stress-free process for any busy business owner who doesn’t have the time to stick labels and stamps on hundreds of postcards, or the expertise to design those postcards. Direct mailing lists can be an excellent way for a business of any size to attract new customers and build brand loyalty. Our Town America’s direct mail marketing program is THE all-inclusive program that gets results for businesses while saving valuable time and money. Are you ready to stop wasting time and money on self-starter direct mail marketing campaigns so you have more time to spend on running your business and building meaningful relationships?   We’re here to help at Our Town America.  For more information, visit ourtownamerica.com today. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Gain New Customers Amidst the Pandemic by Marketing to this Audience

Written by Brittany N. Johnson
Gain New Customers by Marketing to this Audience

New Mover Marketing offers small businesses a targeted marketing strategy guaranteed to produce new customers during this unprecedented time. A survey of 450 marketing gurus following the outbreak of COVID-19 in the United States revealed 42 percent of participants deemed budget cuts a significant challenge, according to LinkedIn and Vision Critical, a customer insights provider. At least 76 percent of respondents were forced to shift marketing priorities, and 34 percent were working to change their target audience. If these grim advertising statistics hit home, you are not alone. Small business owners across the country are coping with the realities of operating in a pandemic economy. This year prompted them to adapt their business models and learn to stay afloat with less — decreased operating hours, capacity limits, employee shortages and lower sales. While small businesses slowly recover, and the light at the end of the tunnel gets brighter, it’s important to make smart and effective advertising choices (especially if you’re operating with a smaller marketing budget). Our Town America believes it’s an ideal time to consider expanding your loyal customer base by using personalized welcome packages to target new residents with our new movers list. “Small businesses are struggling to make ends meet during this unique season. Implementing a successful new mover marketing program will help your business grow by providing a personalized connection to customers before they establish loyalties to other businesses. It’s a hassle-free marketing tactic guaranteed to generate results,” said Michael Plummer Jr., president and chief executive of Our Town America, the nation’s premier new mover marketing company. Our Town America has been helping introduce new customers to local businesses for 49 years. The company specializes in providing businesses with accurate, new mover marketing lists and is a one-stop-shop for small businesses searching for a way to showcase their customer service to new customers. If you’re still on the fence about giving new mover marketing a try, here are the reasons why you should opt to launch a new mover campaign with a company that has a long history of results. Our Town America is the right choice for your small business. New Movers Need New Go-to Local Businesses. New movers are an excellent target market for small business owners because they have not yet had a chance to establish loyalties with other businesses. From the day the moving truck pulls up in front of their new house, they need to find their new favorite pizza place, grocery store, and coffee shop. New movers will also need to find a reliable dentist, hairstylist and a nearby gym to work off the pepperoni pizza and cafe mochas. With no established loyalties, it’s the perfect time for businesses to step up and provide stellar service to encourage the new mover to put them on their shortlist. How New Movers Benefit Local Businesses. New residents are big spenders. Research indicates new movers spend money in their new community to help make their house a home. Whether it’s the perfect end table from that adorable consignment shop down the road, or a full fridge of groceries from a lovely, local market, new movers – both homeowners and renters – are willing to open their wallets. New homeowners spend more than $10,000 on furniture, appliances, and home repairs during the first year, according to the National Association of Home Builders. New Mover Marketing is an Upscale Option. Our Town America helps you target new movers by sending new residents a personalized welcome package with hand-selected, proven offers. The company uses an up-to-date new resident mailers list, relying on new mover intelligence from nationally recognized suppliers. Suppliers identify individuals and families who recently filed some form of address change. After receiving the lists from suppliers, Our Town America combs it to prevent redundancies and remove duplicate addresses. Ultimately, the final list used to reach the new movers in your area is arguably the most accurate in the country, which saves your business time and money by avoiding wasted coverage and additional postage and printing costs.  Delivers Trackable Return on Investment. Businesses can be confident their new mover marketing program is generating results. Our Town America offers easy solutions to track return on investment and gather detailed demographic data of new customers from their smartphone. The company’s proprietary mobile app also provides businesses the option of including a second mailing to give customers an incentive to return, or to remind them about your business with a simple ‘thank you’. The second mailing helps increase your chances of turning them into loyal customers. In addition, all annual partnered businesses enjoy category exclusivity in the welcome package for their business type, which means your business competitors cannot welcome new movers as well. If you’re confident in the service experience your business provides, Our Town America can help you get new customers through your doors. For more information about new mover marketing, visit www.ourtownamerica.com today. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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