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“14 for 14” – The Top 14 Moving Tips For Stressed Out Movers

stressed out moving

Pinellas Park, FL – Feb. 4, 2014 – As the Great Recession and real estate crisis continue to loosen their grip on the country, more Americans will be looking to move in 2014 than in recent years and most of these people will be very, very stressed out. Regardless of the reason for the move, the Employee Relocation Council suggests that moving is the third most stressful event in a person’s life, trumped only by death and divorce.   And considering the top three reasons for a move are new housing, family reasons, and work, some of these people will be making a move while dealing with the emotional strain of a death or divorce.   Unless you have personally been there, one can only imagine how difficult it is to plan a funeral, or deal with a divorce, and complete a move at the same time. That’s why Michael Plummer Jr., CEO of Our Town America, the nation’s premier new mover marketing franchise, has released the company’s “14 for 14” – a comprehensive list of top moving tips to help relieve much of the stress for new movers.   According to Plummer, these tips are an extension of the heart-felt packages his company and its sponsors send to new movers each and every day. “For more than 40 years, we have been introducing new movers with reputable and reliable local businesses with our heart-warming new mover marketing program,” says Plummer.  “However, we know that finding new go-to product and service providers is just one of many stressors associated with a move.   So, this year, we wanted to kick off February, a month filled with kindness-related holidays like ‘Thank a Mailman Day,’ ‘Wave at Your Neighbor Day,” and ‘Random Acts of Kindness Day,’ with our “14 for 14” tips to help Americans take more of the stress out of moving.” Our Town America’s “14 for 14” Moving Tips Play for the “Long Haul” – Every move is a big move, regardless of whether you’re moving cross country or cross county.   Give yourself at least 6-8 weeks of time to minimize stress and thoroughly prep for the move. Take Paperwork and Organization Seriously – Let’s face it – few people like tedious paperwork and organizational processes.   However, a move can quickly become overwhelming when important papers, documents, and other items are misplaced.   Take the time to create a binder for all moving records, get copies of all important medical/school/work documents, and plan how you will move all of your personal items. Don’t Forget Bills and Utilities – It’s easy to forget bills and utilities when you’re simply caught up in pressing tasks related to everyday life, much less when you’re in the middle of moving.   Go ahead and schedule disconnections, connections, and/or transfers for all bills and utilities on the front end so they don’t become unnecessary stressors when you get to crunch time. Go All-In on the Packing Supplies – Few aspects of moving are more irritating than returning to the store to pick up that extra roll of tape or box at the store.   Don’t go crazy, but stock up on more tape, boxes, padding, wrap, labels, etc. than you think you need. Cut the Clutter and Reap the Reward! – If you don’t use it, sell it!   Host a garage sale or sell unwanted items online so you can put some extra funds toward the move.   Or, if you prefer, donate the items and give yourself a much needed tax break.   No need to cart around items that can help alleviate the financial burden of your move! Just Keep Packing, Just Keep Packing – Who doesn’t love a little “Finding Nemo” inspiration?   Use Dory’s attitude as your motivational speech in the weeks leading up to your move.   Divvy up duties with your family, tackle the packing one room at a time, and give yourself a few weeks to get everything in boxes. Manage and Track your Inventory – Approach this aspect of moving like a store manager.   Include serial numbers for major items in your moving records binder.   Also, use this as an opportunity to determine which critical household items require an upgrade. Don’t Forget the Mailman! – It may seem trivial, but filling out a Change of Address form at your local post office (or on the USPS website) is one of the most important tasks prior to a move.   This will help protect your identity and ensure no important mail (like paychecks) goes to your old address.   Additionally, it will remind you to change your address with all credit card, insurance, and utility companies. Keep your Network in the Loop – Don’t keep your friends, family, and business contacts guessing!  Provide your employer, attorney, accountant, etc. with plenty of professional notice so as to protect your career and well-being. Take Care of Your Car so it Takes Care of You – This is the perfect time to take your car in for the tune-up, oil change and realignment you’ve been putting off.   This is particularly true if you’re making a big move and will be travelling a long distance. You’ve Got to Have your Essentials – In your packing frenzy, it’s very easy to lose track of essential items like tools, toiletries and clothes.   Set a few boxes aside for these very items and label each one as “Do Not Move” so you can easily locate them. Take some Time Off – Even if you are keeping your job during your move, plan to take a few days off to complete your move and get settled into your new home.   One of the best ways to reduce the stress associated with a move is to give yourself the time to unpack and organize before getting submerged in your new daily grind. Clean as You Go – Make things easier on yourself and pick up the trash as you unpack.   If you don’t, you’ll end up with twice the work and a harried unpacking effort will be followed by a frenetic cleaning effort. Be on the Lookout for Your House Warming Gift! – Last, but not least, […]

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Retail Businesses Thriving with New Mover Direct Mail Programs

New Mover Direct Mail Programs Our Town America

Successful Business News: Featured Top Story (Jan. 2014) – The most recent Census reported that 40 million Americans move each year, forcing millions of folks to find brand new “go-to” retail options. After moving to a new area, potential clients are actively seeking replacements for their favorite pizza shop, neighborhood hardware store, and family pet store they trusted in their former town. They need help locating reliable retail business owners who can help them get on track.  What tools exist to help small businesses make a lasting impact on these impressionable movers? Read More Here… Source: Successful Business News Steven SgroiSteven is Our Town America’s corporate sales manager and oversees the national sales team. www.ourtownamerica.com […]

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Marketing to New Residents Can Pay Off Big-Time

New Residents Marketing Our Town America

As a jewelry retailer, nurturing your existing clientele is crucial—but netting new customers is equally important. One way to market to new movers who’ve never set foot in your shop is through new mover marketing. The idea Connect with residents that recently moved to your town and establish yourself as their personal jeweler from the get-go. Michael Plummer, owner of Our Town America, a Clearwater, Fla.–based marketing firm that’s been specializing in mover marketing since the 1970s, says marketing to recent transplants has a phenomenal response rate—from 10 percent to 30 percent on any given campaign, in his experience. After all, “17 to 20 percent of the population moves every year,” he says. “And those people are looking for a whole new set of things: a new grocer, a new auto mechanic, a new seafood place. They’re in that searching mode.” How to capitalize on that brief moment of flux Get your brand name in front of their face with a discount card or gift certificate. Our Town America culls data on relocaters from various sources to find out who’s new in town, says Plummer, adding, “The data is out there—it’s been out there for years. Utility hookups, phone hookups…everything you do transmits a move. You have to change credit card billing, your USPS changes, magazine subscriptions change….” But he insists his agency does more than buy a list and do direct mailings. “It’s not that simple,” he says. “There’s a science to it. If a college-age child moves home again, she or he is not really a mover. And a retailer doesn’t want to reach out to her with a gift certificate. There’s a lot of quality in what we do, sifting through the data we receive.” His firm creates oversize envelopes that are mailed to new residents; they’re chock-full of offers and discounts from local businesses. But Our Town sends only offers and gift certificates from a single vendor in any given category. So you would never be competing with another jewelry store. “We want to give away something meaningful,” says Plummer, “so every envelope is personalized for the Jones Family or the Smith Family. It’s never ‘to current resident.’ ” The initiatives get strong responses, he says, because, “every single month you have a brand-new audience to reach out to. And people are looking—they’re saying ‘I’m new in town, and man, I have to get my watch fixed.’ ” Our Town America is certainly a great source for retailers looking to market to movers in their city. But if there’s zilch in the company coffers for marketing initiatives, don’t hesitate to research ways to get addresses lists for new residents in your town. Diligent Google searches can often yield wonders.   Source: JCK Magazine Steven SgroiSteven is Our Town America’s corporate sales manager and oversees the national sales team. www.ourtownamerica.com […]

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Small Businesses in Phoenix Taking Aim at New Wave of Emotional Movers

Phoenix, AZ (Sept. 2013) – More than 43 million Americans will move nationwide this year, many because of employment concerns or a chance at a new start in a new neighborhood. Regardless of the reason, even those moving to our wonderful backyard in Phoenix will be stressed and searching for a warm welcome. In fact, according to the Employee Relocation Council, moving is the third most stressful event in a person’s life, trumped only by death and divorce. Regardless of the stress level, chances are these new arrivals won’t be greeted by a smiling face with a plate of home baked cookies saying, “welcome to the neighborhood.” In a digital age where neighbors are too consumed by technology and daily schedules to deliver a quality introduction to the Valley of the Sun, where’s love for new movers looking for a fresh start? Enter Dave Sliman and Our Town America, the nation’s leading new mover welcoming organization, who have been bringing back house warming traditions to Phoenix since 1999. Each month, Dave delivers warm and personal Our Town America welcoming packages to new Phoenix residents full of valuable gift certificates from local businesses. The goal, says Sliman, is to ignite the emotional spark that encourages new residents, not yet set in their ways, to become lifelong customers with Phoenix businesses. “The average mover has a 56-item to-do list when they move to a new home. We want to make an otherwise stressful situation a little easier to handle by connecting them to our local business community as soon as they come to Phoenix,” Sliman said. “At the same time, we want to help local businesses reach these prospective new customers and turn them into lifelong fans.” Read More Here…. Source: Below the Radar News Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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A Great Start In Milwaukee

Lauren Tatum was born and bred in Milwaukee, but she recently moved to West Allis with her little one. Her new neighbors are a friendly bunch, but it’s not like the old days when you might be welcomed with warm cookies. She did get a welcome package though. It came in the mail from an organization called Our Town America. “When I first saw it I thought oh, junk mail! But then I did go ahead and open it up and I saw these different coupons and thought wow, what a really great organization. This is really nice,” Tatum explains. Request full article. Source: CBS 58 News Milwaukee Photo: SomethingForTheEyes.com Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Our Town America Announces 2012 Annual Survey Winner

2012 Annual Survey Winner Our Town America

Our Town America, the nation’s leading new mover marketing franchise, just announced that Charlotte’s very own Robert and Jami Haynes have won the annual Our Town America new mover survey award. Last year, after their move to the Charlotte area, the Haynes’ became one of the millions of new movers nationwide to receive the annual survey as part of the Our Town America welcoming package. They took the time to complete the survey, and months later, their name was randomly selected from thousands of completed surveys to win either a three day cruise for two or a no strings attached furniture shopping spree for their new home. Both prizes were valued at $1,000 and covered in full by the Pinellas Park, FL based Our Town America corporate office. According to Jami Haynes, the $1,000 shopping spree at Furniture Factory Outlet World in Waxhaw was the better fit for her and her husband as newlyweds looking to start a family in their new home. Read More… Source: PR Web, February 17, 2014 Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Rising To The Top In An Ocean of Offers

New Movers Our Town America

According to the United States Census Bureau, 11.6% of the U.S. population moved between 2010 to 2011. New movers, and all of their attendant needs and requirements, represent a sizable opportunity for marketers. But at the same time, new movers are so inundated with marketing messages that businesses have to develop sharp strategies and targeting tactics to ensure their offer grabs attention. “Marketers need to understand that new movers are not the same as existing residents, and they need to target them differently,” says Marilyn Imparato, director of sales and marketing of new mover direct marketing organization Our Town America. Read More Here … Source: Direct Marketing News, December 04, 2012 Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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New Movers Are the Key to Attracting and Keeping Loyal Customers

Online Marketing Loyal Customers Our Town America

Retail Merchandiser Blog, August 27, 2012 – In today’s world, local businesses have more marketing tools at their fingertips than ever before. The explosion of online marketing concepts has made a big impact on the way consumers think about and react to campaigns. In fact, the emergence of social media gives consumers the power to influence and shape the brands they know. This has fundamentally changed the game because marketing is now as much, if not more, about controlling the message than shaping it. Read More Here… Source: Retail Merchandiser Blog Steven SgroiSteven is Our Town America’s corporate sales manager and oversees the national sales team. www.ourtownamerica.com […]

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Sisters Find Success Helping Local Businesses

Local Businesses Philadelphia Our Town America

Six years ago, sisters Heather Wahl and Jess Damiani were both unemployed and wondering how they’d make ends meet for themselves and their children. Today, Wahl and Damiani are supporting their families — while helping new families get acquainted with their communities. Wahl and Damiani are franchisees with Our Town America, a nationwide company that connects local businesses with new residents in their communities through direct mailings of gift certificates and free product offers from local companies. “It takes the trauma out of moving into your new home,” said Damiani. “It’s a vehicle for mom-and-pop stores to reach out to their local community. It’s also a vehicle for national companies to have that small-town feel.” The sisters have been so successful — they’ve been top franchisees for the past three years — that CEO Michael Plummer surprised them during the company’s national convention by giving them a new territory, for free. “I wanted to give them something that’s equal to their efforts and allows them the opportunity to grow,” said Plummer, who also presented the sisters with personalized watches. “I wanted to give them more than a trinket. They earned it.” Wahl, who lives in Warrington, was the first to discover Our Town America. After losing her job in commercial construction, she started a vending company and was looking to buy routes when she stumbled upon the company. “I went over to Jessica’s and said ‘Hey, what do you think about this?’ She was like, ‘OK.’ It was that simple,” Wahl said. “It fit into our lifestyle, the flexibility of it, being able to make our own hours. It wasn’t a big investment. There was no overhead, no brick-and-mortar storefront. It couldn’t have been better for us.” They scraped together the money to buy franchise territories surrounding their own neighborhoods. They scheduled visits with businesses around their children’s schedules. “It was easy for us to pick the kids up, drop them off at school, go on field trips,” said Damiani, who lives in Lower Providence. “We were still very close to home. As we became more successful, we expanded that (territory).” Today, their territory includes all of Bucks County and parts of Montgomery, Chester and Delaware counties and parts of New Jersey. About three years ago, the sisters hired an assistant who makes cold calls to local businesses and schedules their one-on-one appointments. But it wasn’t always so easy. A few times, they were tempted to give up on the business, Wahl said. “My skill sets weren’t built yet,” Damiani said. “I didn’t have the experience under my belt. I don’t think I had found my groove.” But the sisters kept at it, driven by their desire to succeed and a healthy dose of competition. “It was hard,” Damiani said. “And it was scary. But once we got our feet wet and saw we could do this, we really took off.” Wahl, 42, and Damiani, 43, said being in business together has strengthened their relationship and allowed them to be there for their kids, who range in age from 9 to 13 years old. “It’s giving me a lot of freedom to be the mom that I would want to be for my kid,” Wahl said. “I ran the book fair at her school. I volunteered every Monday when she was in third and fourth grade. It’s allowed me to give the appearance of a stay-at-home mom for my daughter but also work. There’s no amount of money that can replace that. And financially, we’re doing well. People ask me, ‘How good can that be?’ It supports two families. You tell me.” Read article here as well… Source: PhillyBurbs.com Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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