Tagged New Mover Marketing • Our Town America, Inc.

Market Your Small Business to New Residents in Tampa Bay

Written by Brittany N. Johnson

Market Your Small Business Tampa Bay Our Town America New Mover Marketing

Great Day Live Tampa Bay (CBS) — In the vibrant world of small businesses, the key to sustained growth lies in continually reaching out to new customers. Every year, a percentage of your customer base naturally moves away from your local area, but this doesn’t have to be a setback. New Mover Marketing presents a powerful solution, allowing you to seamlessly replace departing customers with those freshly arriving in your area. By targeting the new mover demographic, not only do you achieve a substantial return on your marketing investment, but you also cultivate a genuine sense of hospitality, far removed from conventional advertising tactics. In the clip below, Michael Avallone, owner of Our Town America of Tampa Bay, delves into the myriad advantages of marketing your small business to new movers. “Welcoming newcomers when they’re yet to establish brand loyalties and ensuring a positive experience can forge a lasting customer relationship for as long as they live in your area,” shares Avallone. Our Town America’s New Mover Program offers a turnkey, comprehensive service encompassing design, printing, postage, and in-house mailing. The campaigns are trackable using 2D barcodes, QR Codes, and/or Call Tracking. With over 50 years of experience, Our Town America has been instrumental in helping businesses secure devoted new customers. Additionally, we provide Postcard Marketing and Digital Marketing programs that can either complement or stand independently from your direct mail campaign. Hit play below to learn more. Tampa Bay area businesses: Call Michael Avallone at 614-378-2977, or submit a Contact Form. Businesses outside Tampa Bay, FL: Contact Our Town America corporate at 1-800-497-8360 to be connected with your local representative, or submit a Contact Form. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

Northern Coloradans Can Reach New Customers in a New Way

Written by Brittany N. Johnson

Northern Coloradans Can Reach New Customers in a New Way | ABC Denver

ABC Denver — Our country’s busiest moving season, summer, matched up with some of the highest inflation numbers in decades. Unfortunately, that made the process of moving for many in the Northern Colorado area tough on the wallet. Our Town America, a national marketing franchise specializing in reaching out to new movers, with an office in the Denver area, is reminding new movers to take advantage of the benefits of being new to town. The Our Town America Welcome Package is just one of the ways new movers can save money as they look to regain footing after spending thousands on a move and, at the same time, support local businesses. Our Town America connects people who are new to town with established local businesses who are looking for new customers and interested in welcoming them to the community. We provide a one-time housewarming gift certificate from each partnered local business in the area, which enables the new resident to try many businesses at a much lower cost, and many times even for free! Kurt North, owner of Our Town America of Fort Collins, met with ABC Denver to discuss how new movers can support their economies and save money while local business owners increase their customer base. Click Play below to watch the ABC interview. — Our Town America supports small businesses across the nation 365 days per year. If your Northern Colorado business is looking to gain new customers, contact Kurt North at ‭970-692-3859‬ or complete a Contact Form. If your business is outside the Northern Colorado area, please contact Our Town America corporate at 1-800-497-8360 to be connected with your local representative. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

Rev Up New Mover Marketing During Hot Moving Months

Written by Brittany N. Johnson

How to Market during Summer Moving Months Our Town America

May is National Moving Month — Our Town America’s favorite time of year! Mark the start of the summer moving season by implementing a new mover marketing program to add loyal customers and boost sales. Summer is right around the corner, and the end of the school year heralds the beginning of the busy moving season. As many as 56% of Americans move each year and nearly 70% of all moves take place in the summer. People pick summertime to move because the weather is optimal, schools are on vacation, and workplace productivity slows. The surge of summer moves put a crimp on the moving industry last year, and many of the top moving companies struggled to keep up with demand. Like many other service providers, moving companies felt the labor crunch and had difficulty finding reliable employees. Approximately 63% of moving companies reported a drought of drivers during the busy summer months in 2021. Tap into the New Mover Market to Increase Profits As summer rolls around, local companies can welcome the influx of new residents and increase foot traffic by adding new mover marketing into their marketing strategy. Our Town America is the nation’s premier new mover marketing franchise. Our franchise owners help small businesses in their local community tap into the new mover market. Our Town America enables small businesses to convert new residents to loyal customers by sending them a welcome package filled with proven offers. Here are some of the benefits of launching a new mover marketing program this summer. 1. Strike First. New mover marketing allows businesses to capture new residents before they form loyalties with competitors. One of the first things new residents do when they move is explore their new community to find local businesses that provide the services they need. New movers scout the area for a grocery store to stock their refrigerators. New residents also need to find a hair salon and a dry cleaner to help them put their best foot forward at their new job. Ordering pizza while unpacking boxes is the norm for many new residents. Having an upscale Welcome Package filled with proven offers from these establishments arrive on their doorstep gives them a place to start. Our Town America’s Welcome Package helps build brand awareness, and people appreciate the opportunity to give businesses in their new area a test drive. We get new customers through the door and allow you to give them a superior experience as usual. 2. Accurate Mailing Lists. A variety of companies offer mailing lists to help businesses reach new customers. Unfortunately, many mailing lists offer low response rates and are outdated or inaccurate. Our Town America’s new mover marketing lists convert. We update our lists each month to ensure we capture accurate information enabling you to deliver your message to new residents. Our Town America compiles lists of individuals who recently filed some sort of address change. Then, we make sure to filter out any duplicate names or addresses, which allows us to deliver a direct mailing list that is about 95% accurate. 3. Trackable Solution. Being able to track your return on investment is an important component of any marketing strategy. It’s easy to track results of a new mover marketing program because customers bring in their offers for redemption. Our Town America streamlined the tracking process by developing our TruTrak® mobile app. TruTrak® makes it easy for businesses to track ROI and gather detailed demographic data about their customers. It can be downloaded to your smartphone and allows you to validate and scan redemptions at the point of sale, or at your convenience. Learn More About Our Town America Approximately 27.1 million people moved in 2021. The rise in teleworking is giving people the opportunity to relocate. People are moving primarily for a lower cost of living or to be closer to family. Other considerations include better schools and more job opportunities. New movers can help your business thrive this summer. If you want to target this unique demographic by implementing a new mover marketing program or to learn more about Our Town America, click here. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

Top Businesses New Movers Visit After Moving

Written by Brittany N. Johnson

Top Businesses New Movers visit after Moving Our Town America New Mover Marketing

New mover marketing gives small businesses the opportunity to help residents feel at home in their new community while elevating profits. More than a third of recent movers say it’s harder to find a house than a spouse, according to a recent survey of more than 2,000 people by Zillow Group, a real estate and lending company. As high demand met limited supply, the housing market in the United States gained a record $6.9 trillion in 2021, nearly doubling the largest annual gain of $3.7 trillion back in 2005. Despite a tight housing market, Americans continue to pack boxes and relocate to places where they can get more bang for their buck. More than 27 million people moved in 2021, the U.S. Census Bureau reported, representing 8.4% of the U.S. population. After the stress of finding their dream home in the competitive real estate market, the real work begins for new residents. As new movers unpack boxes and hang pictures, an important step of relocating is seeking out essential businesses to help make their new neighborhood feel like home. Our Town America, the nation’s leading new mover marketing company, has been welcoming new residents to their communities for more than 49 years. We help small businesses drive profits by targeting new residents who have not formed loyalties to competitors. Is your business one of the first stops for new residents? Here are some of the top businesses new movers visit when they’re new to town. Restaurants. Settling into a new home requires a lot of heavy lifting. Furniture needs to be arranged, rooms need to be painted, and boxes need to be unpacked. New residents have little time to think about meal planning as they get settled. Our Town America revealed that the first industry people check out in their brand-new community are restaurants. Takeout food is extremely popular. While the number of restaurants offering delivery has skyrocketed since the outbreak of the pandemic, new residents typically turn to tried-and-true delivery staples, like pizza and Chinese food, after a long day working on their homes. Grocery Stores. One of the first steps new movers take is to re-establish their daily routine. Next on the list for area businesses is finding a grocery store that meets their needs to fill the refrigerator and refresh the pantry. Healthcare. Part of getting established in a new community is finding pediatricians, doctors, and dentists to keep family members healthy. While finding new doctors is not something new movers do on the first night in a new home, it is at the top of their to-do list. Making sure they have an established doctor for a sick visit is key, especially for parents with young children. Hair and Beauty. Women spend approximately $313 per month on beauty, including hair care. New residents want to look their best as they meet people in their new community or start a new job. Finding the right hair stylist is top-of-mind. Pet Care. At least 70% of households in the United States own a pet and estimates indicate American pet owners spent $109.6 billion in 2021, the American Pet Products Association reported. Pet lovers are willing to open their wallets to ensure their pets receive high-quality food and care. In addition to veterinarians, pet owners need to secure groomers, kennels, and pet supplies for their furry friends. Our Town America can help small businesses tap the new mover market by sending them an upscale welcome package filled with category-exclusive proven offers. Each month, Our Town America prints more than a million personalized gift certificates and welcomes more than 500,000 new movers nationwide to their new communities by introducing them to local businesses. In addition to the businesses listed above, new mover marketing can help mechanics, wine shops, fitness centers, home service providers, dry cleaners and more. And, statistics show, at least 95% of new movers would visit a business that welcomed them to their new home, according to survey results from Our Town America. Track Your ROI If your business is one of the first stops for new residents, new mover marketing can drive sales. The next step is to track your results. Our Town America’s tracking app can help you see results in real-time on your mobile device. Our TruTrak® mobile app allows you to validate and scan redemptions at the point of sale or whenever is best for your business. The app allows you to track your return on investment and can trigger a second mailing to first-time customers to encourage them to return. It also is equipped to gather detailed demographic data of new customers you can use to improve your marketing efforts. Learn More About Our Town America To learn more about new mover marketing and how Our Town America can help your business increase profits, visit www.ourtownamerica.com to start adding loyal customers. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

5 Ways New Mover Marketing Helps Pizza Restaurant Owners

Written by Brittany N. Johnson

5 Ways New Mover Marketing Helps Pizza Restaurant Owners Out Town America

To help rebuild his business after a COVID-induced slump in sales, pizzeria owner Steve Dapolita relied on new mover marketing to drive the location’s dinner menu. New mover marketing helped his business thrive, and these five tips can help your business get back in the black as well. Bisonte Pizza Co. owner Steve Dapolita implemented new mover marketing to drum up business following the outbreak of the pandemic. The pizzeria, located in Charlotte, North Carolina, was a popular lunchtime location for area workers. COVID safety measures shuttered office buildings near the restaurant, and his customers were forced to do business remotely, sending Dapolita’s lunchtime sales on a downward trend. Bisonte Pizza Co. won first place in the third annual CBS Radio Pizza Wars and won “Best Wings,” at the Charlotte Wingfest. The restaurant specializes in Buffalo, New York-style pizza, pasta, subs, salads and wings. Dapolita uses family heirloom recipes passed down through generations. To help rebuild his business, Dapolita relied on new mover marketing to drive the location’s dinner menu. The new marketing efforts helped increase traffic, and the location is now thriving. Sales in 2021 jumped more than 35% from the prior year. In addition to adding new mover marketing, Dapolita opted to use direct mail postcards offering a BOGO deal. New mover marketing helps pizza restaurants add new customers before they form loyalties with competitors. And moving is on the rise recently. At least one out of 10 Americans moved in 2021, a study of more than 2,000 people by Zillow revealed. As part of the new mover marketing program, new residents receive a welcome package filled with proven offers. Getting settled in a new home takes a lot of work, and a home-cooked meal is likely not in the cards during the first weeks in a new home. Receiving a proven offer to your pizza shop will bring your location top-of-mind when dinner time rolls around. Here are five ways new mover marketing can help you increase foot traffic and add loyal customers at your pizza joint: New movers open wallets New movers are big spenders. Research suggests new movers spend more than $10,000 on furniture, appliances and home repairs during the first year in their new homes, according to the National Association of Home Builders. In addition to renovations, they are willing to spend money to turn their new houses into homes. While they are settling into their new communities, many new movers are willing to try new brands as they establish their routine. New mover marketing is designed to send them a proven offer shortly after their arrival. Capturing a new resident’s attention quickly is key to making your pizza shop a regular pitstop. Drive repeat business While pizza sales soared in 2020, pizzerias had to work hard not to lose market share as the number of restaurants offering delivery climbed. Faced with initial success, competition from other fast-food chains and delivery businesses like Uber Eats caused sales to dip, U.S. News & World Report revealed. Once a new mover comes into your pizzeria to redeem your offer, providing customer service and a quality product will ensure their loyalty. Some new mover marketing companies take it a step further by sending a follow-up offer to thank them for their visit. The follow-up offer typically includes another proven offer to give them the incentive they need to stop by again. Accurate mailing lists One of the hallmarks of a successful new mover marketing program is accurate mailing lists. An outdated mailing list defeats your goal of reaching new residents. The U.S. Census Bureau estimated that 27.1 million people moved in 2021. As the surge in people relocating continues, making sure your new mover mailing lists are updated is vital. Find a company that gets lists of people who file an address change. Make sure the list is filtered to weed out duplicates and updated at least once a month. High return on investment Industry data indicates pizzerias and pizza restaurants often see high response rates from enlisting in a new mover marketing program. The average response rate for a Marco’s Pizza location in Mansfield, Ohio, is 22%, and a Pisanello’s Pizza in Mount Pleasant, Michigan, garnered an average response rate of 21%. Crowded email inboxes and an influx of online advertisements make a tangible offer that arrives in the mailbox stand out. While people can delete an email with one click and scroll past your ad on their newsfeed, they take note of high-quality, new mover marketing mailers. Strong tracking tools Developing an effective marketing strategy takes time. As you experiment with different options that will work for your business, it’s important to track your return on investment. Updating your social media feed on a daily basis might not be essential if it’s not generating sales. Pick a new mover marketing provider with high-tech tracking tools that makes it easy for you to scan redemptions and track results. Current events and labor shortages make running a small business a challenge. Achieving self-sufficiency and being in charge of your future make it worth the effort. Having a marketing strategy that converts will help lighten the load and allow you to achieve financial freedom. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

Why Dentists Should Have a Direct Mail Strategy

Written by Brittany N. Johnson

Dentistry Today Why Dentists Should Have a Direct Mail Strategy

Dentistry Today — Dental practices with a streamlined direct mail strategy attract new customers and provide a valuable resource for patients who need to schedule overdue cleanings. While dentistry school prepares you to administer high-quality care to patients, leading a dental practice comes with its own set of challenges. As a small business owner, you are tasked with patient retention and acquisition, keeping abreast of the latest technology and advancements, staff management, and administrative tasks. For many dentists, patient care can take a back seat to managing their practice. Having a robust direct mail marketing strategy can help cut down on your workload. Direct mail marketing can result in a healthy return on investment and provide a tangible touchpoint that helps keep your dentistry business top-of-mind for customers. For every $167 a business spends on direct mail marketing, they sell an average of $2,095 in goods and services. Here are the top reasons direct mail marketing can help your dental practice thrive. High Response Rate. Direct mail marketing delivers results for your small business and is a low-cost, high-reward strategy. The average response rate for a direct mail marketing campaign is 9 percent, according to the Data & Marketing Association, a trade organization for marketers. A recent survey from the U.S. Postal Service showed 54 percent of those surveyed tried a new product or business within a 6-month period of receiving a piece of mail. As many businesses solely focus on e-mail marketing and social media campaigns, customers appreciate receiving a tangible reminder to schedule a dental appointment in their mailbox. One option for a dental direct mail strategy is to create a postcard campaign that suits your particular needs. If you want to add new customers, Every Door Direct Mail is an affordable option. EDDM allows you to send saturation postcards to certain demographics and areas of your local community. Direct Mail Improves Multichannel Approach. It’s essential to implement a multichannel approach to achieve the best marketing results. Multichannel marketing allows you to improve connections and increase leads. If you only advertise through social media, you limit the number of people who will see your message. Direct mail is a great way to introduce customers to your business and lead them to your website, where they can learn more about the practice or book an appointment. Many businesses add a QR code on their direct mail postcard for ease of website visits directly from mobile devices. Roll Out the Welcome Mat. Direct mail marketing gives you the opportunity to welcome new residents by implementing a new mover marketing campaign. At least 31 million people move each year, and an increasing ability to work remotely is prompting more people to consider relocating. My company, Our Town America, has more than 49 years of experience helping small businesses introduce themselves to new residents before they form loyalties to competitors. We mail an upscale welcome package filled with proven offers from local businesses, which commonly receives a high response rate. Once you get the new customers through your doors, it is your job to greet them with a smile and deliver stellar service, but you can’t just hope they walk through those doors – you need something to entice them. That’s what we’re here for and, if I can say so myself, we have a very successful method of doing so with thousands of exceptional case studies to show for it. When patients redeem an offer from our welcome package, we send an optional follow-up postcard thanking them for their visit. New mover marketing is easy to track and an excellent method for adding new patients to your practice. Combat Dental Anxiety. People skip dental visits for a variety of reasons, including cost and the inability to find appointment times that fit with their work schedule. In addition, many people put off visiting the dentist out of fear. Nearly 36 percent of people have dental anxiety, and 12 percent suffer from dentophobia, or fear of the dentist. Dentists take steps to provide patients with positive experiences by carefully explaining their actions and allowing patients to take a break if necessary. Direct mail can help provide the encouragement people may need to get an appointment by serving as a reminder when they are overdue for a visit. Dental practices that make direct mail marketing a key component of their marketing strategy will achieve a solid return on their investment. We’d say it’s definitely something to sink your teeth into. — Our Town America supports small businesses across the nation – including, but not limited to dental offices – by welcoming new movers to town and bringing new customers through your business doors. If you’re a local business looking to reach new or current customers, please complete a contact form or contact Our Town America corporate headquarters at 1-800-497-8360 to be connected with your local representative. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

How Restaurants Can Capitalize on New Movers to Find Loyal Customers

Written by Brittany N. Johnson

Restaurants Capitalize on New Movers

Modern Restaurant Management — Tap into the lucrative new mover market to build loyal customers and increase profits at your restaurant. Summertime is a busy season for the moving industry. Nearly 40 million people move each year, and more than half of them opt to move during the months of May through September, according to Allied Van Lines, a national moving company. Nearly 60 percent of moves in the United States take place between May and August. The decision to move in the summer is typically sparked by school calendars and favorable weather. Many corporate workers find that their schedules are lighter during the summer months, which gives them more time to unpack boxes and get settled in their new homes. This past year has been a sobering time for restaurants across the country. More than 100,000 eating and drinking establishments closed in 2020, Fortune reported. Following the pandemic outbreak, many restaurants were forced to limit hours and operate on skeleton crews offering curbside pickup and delivery to stay afloat. During this unique time for the restaurant industry, many Americans were packing up their belongings and relocating to be near family or cope with job loss. While some of these moves were temporary, the pandemic helped accelerate existing trends of people leaving big cities to move to the suburbs. As mask mandates and capacity restrictions have been lifted, restaurants can target new movers to help recoup sales lost during this unprecedented time. An online survey conducted by Our Town America revealed 70 percent of people who moved due to the pandemic were open to trying businesses in their new community. What Is New Mover Marketing? New mover marketing connects local businesses with new residents by introducing them to businesses in their area. This is done through direct mail and includes gift certificates with special incentives designed to get people who are new to the area to sample the restaurants near their homes. Top Three Reasons to Try New Mover Marketing If your restaurant is still on the fence about giving new mover marketing a try, here are the top three reasons to try marketing to new residents. Strike First. New mover marketing captures customers before they form loyalties to the competition. New movers are big spenders. Buyers of new homes spend at least $7,400 more during the first two years in their new home than people who don’t move, according to the National Association of Home Builders. While new homeowners are busy painting walls, buying new furniture and scouring stores for accessories, they also need to find dentists, hair salons and their new favorite local pizzeria. Restaurants that welcome new residents to the community with a proven offer often see them turn into regular customers. Target Your Ideal Diner. Every restaurant has a target customer demographic. Fast food establishments vie for customers on the go, while steakhouses choose to reach upscale diners willing to open their wallets and splurge. A new mover marketing program can target your customer demographic by ZIP code to make sure your message reaches your ideal customer. Capitalize on Technology. Innovative technology allows businesses to track results of new mover marketing campaigns, analyze return on investment and gather detailed demographic data in real-time. Some new mover marketing programs even allow clients to validate and scan redemptions at the point of sale. Restaurants can use creative marketing efforts to help rebuild their customer base not only as they recover from the hardships of 2020, but ongoing – as residents moving away is a permanent issue restaurant owners have to combat by adding new customers every month. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

Choosing the Best New Mover Marketing Plan for Your New Business

Written by Brittany N. Johnson

New Mover Marketing Plan Our Town America

Implementing a New Mover Marketing plan that converts new movers into loyal customers will allow you to build a loyal customer base and drive profits. Opening a new business is an intimidating and time-consuming process. You have to ready your storefront, hire employees, and ensure your point-of-sale technology is running efficiently. In addition to all of the paperwork and tasks associated with opening, you have to overcome challenging odds. The U.S. Bureau of Labor Statistics reveals 20 percent of businesses fail after their first two years, and 45 percent close up shop after five years. Despite the numbers, entrepreneurs continue to pursue self-sufficiency. Build a Loyal Customer Base As the opening date of your new business draws near, make sure you have a plan to help build loyal customers. Having a marketing plan in place that will help foster devoted customers is central to driving profits. One component of your plan needs to include a New Mover Marketing strategy. Our Town America’s New Mover Marketing program puts your local business in front of new customers who are looking for you. Nearly 31 million Americans moved in 2019, which is approximately 10 percent of the United States population. New residents have not had a chance to form business loyalties in their new community. Targeting this high-value audience will increase redemption rates and get new customers through the doors of your new business. How to Reach New Movers Our Town America, the nation’s premier New Mover Marketing franchise, has helped small businesses convert new residents to loyal customers for 49 years. We send an upscale Welcome Package with exclusive proven offers to new residents on a monthly basis to help you get new customers into your business. Here are four reasons to rely on Our Town America to attract new residents. Mailing Lists that Convert. Each month, Our Town America obtains lists of every individual who has filed some sort of address change in the past 30 days. We filter out any duplicate names and addresses to create a direct mailing list with roughly 95 percent accuracy. Having an accurate mailing list will avoid wasted funds, ensure your business reaches new customers and increase response rates. Combine Latest Technology with Traditional Direct Mail. The average American worker spends five hours per day on email, according to an Adobe study. Overflowing email boxes and Zoom fatigue are prompting Americans to seek out experiences outside of their computer screen. The proven offers in our new mover Welcome Package provide a valuable tactile experience for new residents. Yet, Our Town America stays abreast of the latest technology to make sure you can maximize touchpoints. Tracking Technology. Tracking results is important when it comes to monitoring the success of any marketing program. Our Town America offers our TruTrak® app that can be downloaded to your smartphone for accurate tracking. The mobile app allows your business to validate and scan redemptions at the point of sale or at your leisure. Our app allows you to track your return on investment, gather detailed demographic data of new customers and trigger your second mailing to those first-time customers. Combine Welcome Package and Second Mailing. Our Town America’s clients have the option to trigger a second mailing from the TruTrak® app when new customers redeem their new mover offer from their Welcome Package. The optional second mailing is a custom-designed, full-color postcard mailed to those that have redeemed your gift certificate. The second mailing thanks new movers for stopping by your business and simply invites them back or also provides a secondary offer to increase the chances of them becoming a lifelong loyal customer. To learn more about how Our Town America’s New Mover Marketing plan can help your emerging business, visit ourtownamerica.com. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

Turn Baby Boomers into New Customers

Written by Brittany N. Johnson

Turn Baby Boomers into New Customers

Our Town America’s New Mover Marketing program is one of the most effective and efficient ways for your small business to attract new customers in the lucrative demographic known as the baby boomers. As baby boomers retire, many are packing up their belongings and moving to new towns to be near their grandkids. At least 25 percent of this demographic plans to move near their children when they retire, according to a report from Meyers Research. Some of the top markets targeted by baby boomers are Texas, North Carolina, and Tennessee. The outbreak of the pandemic last year helped fuel the moving trend. The pandemic isolated the elderly and forced them to make tough decisions about their future. Many boomers made the decision to move closer to their grandchildren to help with remote schooling and childcare. Despite the end of the pandemic being near, many baby boomers plan to stay near their families, The Wall Street Journal reported. Baby boomers are big spenders, and businesses that successfully corner this demographic flourish. Baby boomers range from 55 to 73 years old and peaked at a population of 78.8 million in 1999. They remained the largest living adult generation until 2019 when they were surpassed by millennials, according to Pew Research. Despite being outnumbered by millennials, baby boomers are still a force to be reckoned with when it comes to spending as they represent a 33 percent share of aggregate spending by 2025! Essential Businesses for Baby Boomers on the Move After locating the post office and closest grocery store, there are a number of businesses new residents need as soon as they get settled. When baby boomers relocate to new homes, here are five essential businesses they look for as soon as they settle in. Home Services. After unpacking boxes and settling into their new residence, baby boomers will rely on various home service providers to help turn their new house into a home. In addition to installing an alarm system, they likely will need to secure a reliable handyman, home cleaning service, landscaper, pest control company and more. Medical Needs. Arriving in a new city requires finding a new doctor, dentist, and pharmacy. While baby boomers are living longer than previous generations, they are also experiencing higher rates of obesity, diabetes, high cholesterol, and hypertension. Baby boomers are health conscious and proactive in their medical care, according to the AMA Journal of Ethics. As a result, finding the right providers will be top of mind for baby boomers when they move to a new city. Personal Care and Fitness. Part of moving to a new community is finding a reliable hair and nail stylist, as well as a favorite clothing store. Baby boomers are active community members who are on the lookout for a fitness center that will help them stay in shape to keep up with their grandkids. Baby boomers were one of the first generations to embrace exercise. They flocked to group exercise classes to take after their generation’s fitness “influencer” (aka. #fitspo), Jane Fonda. The Centers for Disease Control recommends people 65 and older get 150 minutes of moderate aerobic activity per week, as well as two days’ worth of muscle-strengthening activity. Fitness centers help baby boomers meet these fitness goals. Pet Care. Pet ownership continues to be on the rise. Baby boomers spend $34.4 billion on their pets annually, according to Pet Food Processing magazine. Moving to a new town requires finding the right veterinarian, pet food supply store and kennel to provide the best care for their four-legged family members. Fun. Baby boomers will make socializing and seeing all their town has to offer a top priority. They want to spend time with their grandkids, but they also want to enjoy their retirement. It’s a great time for restaurants and local entertainment venues to turn these new residents into loyal customers. New Mover Marketing Attracts Boomers It’s time to make New Mover Marketing a priority. Our Town America has spent the last 49 years helping small businesses connect with new residents by using up-to-date lists and proven offers to turn them into loyal customers. Our Town America sends new residents a Welcome Package that is personalized and well-designed shortly after they settle into their new home. It’s filled with category-exclusive offers to entice baby boomers to visit your local business. As an added bonus, tracking your return on investment is at your fingertips at all times when you’re partnered with Our Town America. Our TruTrak™ app also allows you to gather customer demographic information and trigger a second mailing to people who redeemed their first offer. Our Town American can help your business target baby boomers as they move to your community. For more information about New Mover Marketing, visit www.ourtownamerica.com. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

Direct Mail Marketing Helps Dental Clinics Maintain Customer Relationships

Written by Brittany N. Johnson

Dentistry Today Our Town America New Mover Direct Mail Marketing

Dentistry Today — As dentistry offices slowly reopened their doors after closing during the initial days of the pandemic, many relied on direct mail marketing to help recoup losses and maintain customer relationships. The outbreak of COVID-19 sent a shockwave through the healthcare industry. While hospitals were grappling with sick patients, other healthcare professionals were forced to close shop to help flatten the curve. At the end of March 2020, nearly 95% of private dental practices were closed or only seeing patients with an emergency issue, the ADA reported. After adopting new safety precautions, dental offices were able to reopen and resume servicing their local community. Many offices employed a variety of direct mail marketing strategies to help reassure existing patients and add new patients to their rosters. Direct mail marketing also helped them maintain customer relationships when people were nervous about scheduling in-person visits. Here are just a few direct mail marketing strategies implemented by dental offices during the pandemic. Remind Patients of the Importance of Regular Visits Many patients canceled appointments or neglected to schedule a visit during the early days of the pandemic. The World Health Organization reported that oral health services were among the most affected essential health services because of COVID-19, with 77% of countries reporting partial or complete disruption. Regular dental care not only keeps teeth and gums healthy, but dentists are often the first line of defense against serious health issues, like oral cancer and bone loss. To encourage patients to reschedule missed dental appointments, dental offices sent direct mail postcards to their current lineup of patients to remind them about the importance of preventive dental care. Alert Patients to New Safety Protocols Despite being dubbed high risk, fewer than 1% of dentists nationwide were found to be COVID-19 positive, according to data collected by the ADA. These figures indicate that the rigorous safety practices implemented by dental offices across the country were successful in keeping both their employees and patients safe. Some of the new guidelines include screening patients for COVID-19 symptoms by taking their temperature, installing plastic barriers in the reception area, and requiring dental hygienists and dentists to wear proper protective gear, including face shields. To make patients feel safe at the dentist, many offices used direct mail marketing to promote their new safety procedures. Understanding the precautions dental offices were taking helped to reassure patients and prompted them to reschedule missed appointments. Offer Add-On Deals or Discounts To help recoup lost revenue, some dental practices decided to offer special deals, like a discount on tooth whitening for patients who come in for a cleaning. Dentists used direct mail marketing to blanket the local community with their special offers in an effort to increase foot traffic. Postcards are easy for customers to handle and provide a tangible tool to increase volume of appointments. Many dentists turn to postcards when looking to promote a special deal, especially when the direct mail postcard company offers the mailing with no long-term commitment. Tout New Online Services During the pandemic, some dentists implemented telehealth services as an option for patients unwilling or unable to visit the office in person. Teledentistry can be used for monitoring, like retainer checks, as well as providing education and screening for emergency care. Direct mail marketing has been an important tool to alert people about teledentistry services during the pandemic. At the same time, dentistry offices used direct mail marketing to encourage patients to follow their practice’s social media pages for important urgent updates. New Mover Marketing Helps Add New Patients As the vaccine rolls out across the country and COVID-19 numbers drop, dentists will benefit from continuing to use direct mail marketing as a component of their marketing strategy. While nearly 60% of private dental practices are currently open and operating as usual, 41% are still seeing a lower volume of patients than normal, the ADA reports. One effective direct mail marketing strategy that dental offices can implement to bolster patient counts is new mover marketing, which provides a proven offer to new residents before they establish loyalties to other providers. It’s an easy and effective method for dentistry offices to increase patient counts during this unique time as each month advertises to a brand new audience. Dental offices can work with their local new mover consultant to decide on their one-time-use housewarming offer. This turkey program allows practices to set it and forget it, so they can focus on servicing clients and fostering customer relationships. Direct mail marketing helps dentistry offices maintain relationships with current patients and add new patients as they continue to navigate this challenging season. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]