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The Top 45 Fastest Growing American Cities in 2017

Our Town America The Top 45 Fastest Growing American Cities in 2017

As we approach the first day of summer (June 21), all employees and franchisees at Our Town America are gearing up for the busiest time for new moves (more than 40 million moves will occur this year, most of which will be completed in June, July, and August).   As the nation’s first and fastest growing new mover marketing franchise, Our Town America is excited to help thousands of local businesses welcome millions of new movers to their new homes and new communities this summer. […]

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Unique Ways to Finance a Franchise Opportunity

Our Town America Credit Cards

creditcards.com (May 2017) – Starting a business, paying for education and even financing a once-in-a-lifetime trip – sometimes credit cards allow people the freedom to take a risk they couldn’t otherwise afford. “There are times when making a charge that is beyond your ability to promptly repay makes sense,” says Martin H. Lynch, director of education for Cambridge Credit Counseling Corp., in Agawam, Massachusetts. Financing a dream is one such case, but while dreaming big is good, having a repayment plan is better. After you’ve exhausted other payment options such as low-cost loans, crowdfunding and asking loved ones for help, funding a risky or dream venture with a credit card may be your best option. Here are seven rules to help you determine if the risk is worth it, and how to avoid ruining your financial life in the process. 1. Determine the value of the risk. Make sure you’re spending your money on something that has value. One example: Paying for a training course that could increase your future earning potential. There may be intangible benefits to using credit to finance a risky venture to consider, too. Investors often look favorably upon those who are willing to take on debt themselves for their businesses, says Clifford R. Ennico, small-business expert and author of “Small Business Survival Guide.” “As one investor once told me, ‘Don’t ask me to put my house at risk if you are not willing to do so yourself.’” 2. Consider your credit history. Your credit score influences the amount that new debt will cost you. With a high credit score, you can take your pick of loan offerings with low interest rates. Case in point: Susan Nagi of Tempe, Arizona, took out $52,000 in personal loans and used credit cards for living expenses when she started a business in 2014. She says owning an Our Town America franchise – a company that helps local businesses connect with new residents in a community – was a success partially because with a credit score in the 800s, “Everybody wanted to give me money.” 3. Make sure you understand the downside. Credit card interest rates are rising in the wake of the Federal Reserve’s interest rate hikes, so know that paying for your dream will cost you more in the months ahead. Also, taking on debt will likely lower your credit score. Talk over your plans with loved ones, too. If you’re not single, “Make sure your spouse and family are on board before you do this – they may not have the same appetite for risk that you do,” Ennico says. 4. Imagine the worst-case scenario. Think about what you would do if your dream failed. Would you be able to pay the debt you’re getting ready to take on? When Dallas-based small-business funding expert Myra Good used credit cards to finance a handbag line back in 2010, she was still working full-time so she knew she’d have a salary to help pay off the debt even if the venture did not succeed. Having multiple streams of income or the ability to pick up contract work in a pinch can also minimize the risk of going into debt. 5. Start with the end in mind. Calculate a time frame to pay down your credit card balance quickly by paying more than the minimum. Josh Skolnick used credit cards to spend $75,000 on advertising and marketing costs for his southeastern Pennsylvania tree removal business Monster Tree Service in 2008. He paid off all of that within six months out of the profits he made from his business. “When I put the charges on the credit card, it was never meant to be a long-term play,” Skolnick says. 6. Look for a promotional rate. Shop around for a business credit card. Your best bet is a business card offering 0 percent for an introductory period, which is basically a temporary interest-free loan. Several business credit cards currently offer 0 percent interest for nine or 12 months. Matthew Blackmon of Long Beach, Mississippi, used credit cards to help cover living expenses while he got his pool service franchise, America’s Swimming Pool Co., off the ground in 2012. “If you have 24 months of 0 percent interest, make a plan to get it all paid off, or a large majority of it paid off by the time that interest kicks in,” Blackmon advises. 7. Find tangible things to sacrifice. When Good used credit cards to finance her handbag line, she gave up trips to Dubai and other exotic locations she enjoyed visiting. Look for ways to cut back in order to speed up the repayment process. Ask yourself: “Are there expenses that you could significantly reduce or eliminate, at least temporarily?” Lynch says. “Make those cutbacks now to make paying yourself back easier.” Read article on creditcards.com. By: Tamara E. Holmes — Looking to open your own Our Town America franchise?  Call 800-497-8360 ext. 236 or complete an online Franchise Application. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Our Town America Reveals $3K New Mover Survey Winner

Our Town America 2016 New Mover Survey Winner

Chaska, MN (May 2017) – Local Chaska resident, Meghan Cazel, has recently been named the 2016 New Mover Survey Drawing Winner by Our Town America, the nation’s premier new mover marketing franchise. Last year, after her move to Chaska, Cazel was one of thousands of new movers across the country to complete the annual survey found within the Our Town America welcome package – a personalized collection of thoughtful one-time offers from local businesses, like Tommy’s Malt Shop. And just this past week, Cazel was notified she would be taking home the first $3,000 check Our Town America has ever awarded a winner.  While the company has been in business for 45 years, they have been awarding their annual New Mover Survey Drawing Winner $1,000… until now.  After being selected as this year’s big winner, Cazel can use the $3,000 to buy additional goods and services from local businesses! On April 30th 2017, Kristen Lundgren, Our Town America’s Eden Prairie-based franchise owner, partnered up with Brett and Emily Geselle, the husband and wife team who own and run Tommy’s Malt Shop, and hosted an in-store event presenting Cazel with her $3,000 check. Like all other Our Town America franchise owners around the country, Lundgren is committed to her local community and wants to celebrate the new movers and local businesses that help the Greater Minneapolis area thrive. At a time when housewarming traditions are fading fast, Our Town America believes that it’s important for local business owners to reach out to new movers who appreciate a helping hand in their new community. Other businesses included within the package that Cazel received included: a dentist, a wine shop, an auto service shop, a vet, a pizza delivery place, a fast food restaurant, a bar and grill, a casual dining restaurant, and a breakfast spot. Eden Prairie area businesses interested in the Our Town America program can complete a Contact Form or call franchise owner Kristen Lundgren at 612-709-3859.  For more information on the annual New Mover Survey, we invite you to explore our website. Watch video below. Want to see who last year’s winner was? Click Here. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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What is a Direct Mail Campaign?

Direct Mail Campaign Our Town America New Mover Marketing

Direct mail marketing is one of the oldest forms of marketing. According a 1921 business primer, “Effective Direct Advertising”, the world’s first example of direct “mail” was a piece of papyrus distributed to residents of an Egyptian town around 1000 B.C. The papyrus contained a written plea from a landowner for the return of his runaway servant. […]

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Brand New Design and Series of Programs Honor Major Company Milestone

Our Town America Franchise 45 Years

“As the nation’s premier new mover marketing franchise, our continued success hinges on our ability to support our franchisees and connect new movers with reputable local business around their new home,” says Plummer. “And considering our unprecedented growth in recent years, it’s imperative we find and hire passionate and talented people who can help us do just that. Additionally, it’s equally important that we continue to evolve our service offerings and go above and beyond to show our appreciation to our loyal sponsors.” […]

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6 Parts to a Successful Direct Mail Advertisement

Successful Direct Mail Our Town America New Mover Marketing

Grab the Consumer’s AttentionDirect mail marketing pros and local business owners will tell you that crafting a mail piece that doesn’t get thrown away is the greatest challenge they face. According to 41pounds.com, a group that measures such things, Americans receive 41 pounds of direct marketing mail each year. Not only that, but 44 percent of it ends up in the trash without being read. […]

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Our Town America Franchise Celebrates 45 Years, New Look, & New Headquarters

Our Town America New Envelope Printing

Our Town America celebrates its 45th anniversary this year and it’s just about to close a deal on a new 44,000 sqft space for its headquarters in Pinellas Park just outside of Tampa.  The pending move and the milestone anniversary are just two elements of what promises to be a busy year for the franchise. Our Town America connects people who have just moved into a neighborhood with local businesses in that neighborhood by direct mailing the new resident a welcoming envelope filled with gift certificates from the local businesses. […]

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Small Business Support Squad Giving Back To Local Small Businesses

Small Business Saturday Our Town America on WUSF Radio

WUSF Radio (November 2016) – Some small businesses throughout the Tampa Bay area will be getting surprise visits this week, as part of the inaugural “Small Business Support Squad”. The “Small Business Support Squad” was created by Our Town America, a national marketing firm that targets new residents and businesses, to thank small businesses. Melissa Nelson helped create the support squad, and says they will be going to small businesses before Small Business Saturday, on November 26th. That’s where people are encouraged to patronize small businesses on Thanksgiving weekend. They’ll be surprising local business owners with gifts, such as wine and massage certificates. “They work so hard that it’s just gonna be fun to give them something that’s gonna help them relax when this really busy season winds down for them,” Nelson said. Nelson says they plan on making the “Small Business Support Squad” an annual thing, and hope to include even more businesses next year. Listen to clip here >> Our Town America of Greater St. Petersburg on WUSF Radio — St.Petersburg, FL area businesses looking to team up with Our Town America of Greater St. Petersburg can contact Melissa Nelson & Steve Schroeder at 727-490-8155 or complete an online Contact Form. Small businesses in any U.S. market can reach out to Our Town America’s corporate team to get in touch with their local representative.  Call by phone at 800-497-8360 or complete a Contact Form. Listen to clip of Melissa Nelson on WUSF Radio below. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Our Town America knows Small Businesses mean Big Business – WBTV Charlotte

Small Business Saturday Our Town America

WBTV Charlotte (November 2016) – This year, for the second year in a row, for Small Business Saturday, Jane and Tom McElhaney of Our Town America of Charlotte will head out to thank small business owners for everything they do for our community. Small Business Saturday, the shopping holiday held the Saturday after Thanksgiving, encouraging shoppers to patronize small and local businesses. Jane and Tom are small business owners themselves, as Our Town America franchisees, and understand that small businesses mean big business to the community. The McElhaney’s support small businesses year round, as the Our Town America business model is focused on helping local business owners create a sense of community at their stores by welcoming new movers to town with free one-time gifts. The McElhaney’s created the “Charlotte Small Business Support Squad” to show their appreciation for small and local businesses in their area.  On Saturday, they will drive through Charlotte to surprise their partnered local business owners with a Community Service Award and more! Charlotte-area businesses looking to team up with Our Town America of Charlotte can contact the McElhaney’s at 704-341-4982 or complete an online Contact Charlotte Form. Small businesses in any U.S. market can reach out to Our Town America’s corporate team to get in touch with their local representative.  Call by phone at 800-497-8360 or complete a Contact Form. Watch clip of Jane McElhaney on WBTV Charlotte below. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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