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Tag: New Mover Marketing

Moving and Starting Over in a New Neighborhood

Written by Brittany N. Johnson
Happy family on the floor with cardboard boxes moving in their new home

Whether you are moving for a sad reason like death, divorce or financial difficulties or a happy reason such as marriage, a new job or buying your first home moving can take an emotional toll. If you are living out of boxes, planning ahead can do wonders. Do your best to stay organized. Label boxes not just by the room, but by item as well. You will also find that creating a separate Moving Must Haves kit will make your life easier. Make sure to pack toilet paper, prescription medications, pain reliever, an alarm clock, paper towels and some basic cleaning supplies, snacks & water, food for your pets and a favorite toy for kids and/or age appropriate activities like crayons & coloring books.  This should be the last thing out and first thing you move in. If you have children, uprooting them from their familiar surroundings will most certainly add to the challenge. Learning a new school, making new friends, getting acquainted with their new teachers, and etc. But let’s face it, there is a lot more to it than that. It’s not just the packing and unpacking, not just the lost, missing or broken items, not even the tired feet and aching back. Moving is just plain stressful! Often times, a move means leaving behind family, friends, and everything with which you are familiar.  We as humans are creatures of habit; moving pulls that security blanket of familiarity right out from under us. Starting Over After a Move Learning your way around your new neighborhood can be tough.  Deciding which businesses to establish loyalties to – pizza places, veterinary clinics, housecleaning companies, and etc.  Some are easy to decide on, while others require some trial and error. It can be trying, deciding exactly what we are looking for and who we are comfortable with. What are you finding hardest to replace since your last move? Tell us Here!     Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Grow Your Business and Own Your Customers

Written by Michael Plummer, Jr.
Local Grocery Store Testimonial Our Town America

Create Your Loyal Customers If you are a Coffee shop owner you want customers who will only come to your shop when they want coffee.  If you are a mechanic you want to be the only one that your customers turn to for all of their automotive needs.  Indeed, every business owner dreams of having loyal customers who only come to them when they have a need for their particular goods or service.  Getting them through your doors the first time is often the biggest concern and biggest expense but that shouldn’t be your only focus.  Of course you have to have an excellent product or service BUT that in it self is not enough.  Once you get them in the door you must also provide superior customer service to truly gain a loyal customer. Get to know your customers. This happens by interacting with your customers and making sure your staff does as well.  Provide personalized service. Regular customers like to be called by name. When you consistently provide good service a relationship is formed between you and your customer that makes doing business a pleasant experience. The Power of Thanks A little Thank You goes a long way.  People like to be recognized and appreciated.  You can encourage and gain loyal customers simply by genuinely thanking them for doing business with you. Without the Customer There is No Business  Educate your staff. DO NOT lose customers due to the following common customer complaints: Rude irritable staff that seem to have more important things to do – like cleaning or rearranging merchandise. Staff who help the customer while talking on the phone – or talk on the phone while the customer waits. Staff that continue to talk to other employees or a friend while the customer is waiting. Failure to follow up or unmet expectations. Not correcting errors promptly. Negative atmosphere.  Treat customers as if you were going to lose them if you fail today. It may be true. Never forget that good, loyal customers are hard to come by.  Remember their value and do everything in your power to keep them because they can simply choose at any time to stop being your customer. Michael Plummer, Jr.Michael Plummer, Jr. is Our Town America’s President and CEO. Michael strategically leads Our Town America while maintaining our core principals of connecting new residents to the local businesses in their communities. www.ourtownamerica.com […]

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