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Our Town America of Charlotte Urges ‘Shop Small’ on FOX

Shop Small Our Town America

FOX Good Day Charlotte (November 2015) – This year for Small Business Saturday, the shopping holiday held the Saturday after Thanksgiving encouraging shoppers to patronize small and local businesses, Jane and Tom McElhaney of Our Town America of Charlotte will head out to thank small business owners for everything they do for our community. According to data from the Charlotte Chamber of Commerce, small businesses represent 98% of all employers in North Carolina and employ nearly half (47.3%) of the private sector workforce. As Our Town America franchisees, Jane and Tom are small business owners themselves and truly understand the hard work that goes into building a strong business the community can rely on. The McElhaney’s support small businesses 365 days per year, as the Our Town America business model is focused on helping local business owners create a sense of community at their stores by welcoming new movers to town with free one-time gifts. To show their appreciation for local Charlotte-area businesses, the McElhaney’s created the “Charlotte Small Business Support Squad”.  They plan to travel in their Our Town America-branded car all over Charlotte to surprise partnered local business owners with a Community Service Award and gift certificates for a free massage at Massage Envy and a free dinner at the Charlotte favorite, Mickey and Mooch restaurant. While they would love to recognize every hard working small business owner, this year they will start by first recognizing Indian Trail Hardware, Baxter Veterinary Clinic, and their local Sport Clips. Charlotte-area businesses looking to team up with Our Town America of Charlotte can contact Jane and Tom at 704-341-4982 or complete an online Contact Charlotte Form. Small businesses in any U.S. market can reach out to Our Town America’s corporate team to get in touch with their local representative.  Call by phone at 800-497-8360 or complete a Contact Form. Watch the clip below of Jane McElhaney on FOX Good Day Charlotte for full story. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Surprising Business Owners on Small Business Saturday

Our Town America Small Business Saturday Surprise

The Charlotte Observer (November 2015) – Look for some changes this year with Small Business Saturday, the shopping holiday that happens the Saturday after Thanksgiving.  This year’s event is on Nov. 28. Shop Micro Local, the pop-up shop featuring Charlotte-area food and products producers, won’t be back this year.  Organizers, who first launched the vendors showcase in 2013, say they’ve been devoted to other projects this year, and hope to bring back the event next year. Time Magazine reports that American Express, which created the shopping holiday in 2010, is no longer offering a promotion that gives consumers a statement credit for shopping at participating small businesses. Although the story is subtitled “The bribe for shopping at small businesses is gone,” the article also points out that small businesses may no longer need the help.  Awareness of the day remains strong, with 88 million consumers shopping in 2014, according to a survey by the National Federation of Independent Business and American Express.  That was up 14.9 percent from the previous year. (Shoppers spent less, though – an average of $162, down 11.5 percent from the previous year, according to the survey.) Other key events are returning as expanded versions: Historic South End is bringing back its tradition of showcasing the area’s shops and boutiques, the vendors at Atherton Mill, and running a Holiday Trolley making stops near area shops.  Fashion trucks, which made their Small Business Saturday debut last year, will be back. New this year in South End: Organizers are opening two pop-up shops, at Triple C Brewing and Unknown Brewing.  Check out a list of participating shops at http://historicsouthend.com/small-business-saturday/. In downtown Belmont in Gaston County, the Belmont Merchant Association kicks off the day with Breakfast with Santa, which happens 9-11 a.m. at Cherubs Café at 23 North Main St. Throughout the day, merchants will give away a total of 100 swag bags containing coupons, products and information on different events throughout the month.  Shoppers can also pick up a passport to get stamped at different businesses, making them eligible to win a gift basket containing items from participating businesses. Christina Moose of Meese Jewelry Company, who is president of the Belmont Merchant Association, says the town uses Small Business Saturday to promote happenings throughout December, which include a Dec. 11 Christmas Village event.  On Fridays, there will be free gift wrapping stations in two locations, with donations going to local charities. Elsewhere, local entrepreneur Jane McElhaney plans to drive throughout Charlotte in a decorated car to surprise small business owners with balloons, gifts and massages.  McElhaney is a franchisee with Our Town America, which mails housewarming gifts from local businesses to area newcomers. To contact Jane and Tom McElhaney of Our Town America Charlotte, you can fill out a Contact Form or call 704-341-4982. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Career Sales & Marketing Exec. Launches Our Town America The Triangle

Our Town America The Triangle Raleigh, North Carolina

PRWeb (November 2015) – Our Town America, the nation’s premier new mover marketing franchise, has announced its third North Carolina location on October 7th in Raleigh. This is big news as the Our Town America business model, a direct mail marketing program specializing in delivering warm community welcome packages filled with free offers for new residents, is a perfect fit for The Triangle – a fast-growing region filled with local businesses eager to develop loyal relationships with new customers. Sally Hanson and Roger Osborn were inspired to open the newest Our Town America location in Raleigh and Chapel Hill because they believe the area is poised for long-term, sustainable growth. And according to Hanson, she believes no other direct mail marketing program does a better job helping small businesses acquire new, loyal customers. “I’ve been in sales and marketing for more than 30 years, but it wasn’t until I saw an article in the Wall Street Journal featuring my friends Mike & Julie Fisher from Our Town America of Tampa that I decided to take the plunge as a small business owner,” Hanson said, “Roger and I have been in The Triangle for 20 years and have witnessed first hand the tremendous growth. Never before has there been such a great opportunity to connect the great local businesses here with their new neighbors in the Triangle.” Statistics suggest that new mover marketing has never been more powerful as moving is back on the rise – more than 40 million Americans are expected to move this year – and new movers need a helping hand from local business owners more than ever before. Consider the following from a recent survey of more than 300 Americans who have moved in the past five years: ●    More than 53% of new movers say today’s neighbors are not as friendly as the neighbors they remember as a child because they “seem too busy.” ●    Nearly 9 in 10 (88%) new movers say that receiving a housewarming gift would make them feel more comfortable in a new neighborhood, yet less than half (46%) have ever received a housewarming gift after a move. ●    More than 4 in 5 (81%) of new movers say they would like advice about their new community upon move in. ●    And 93% of new movers say they would take advantage of an offer from a local business that took the time to welcome them to the community. According to Michael Plummer, Jr., Our Town America’s President and CEO, the commitment shared by all franchisees in the Our Town America family to satisfy the housewarming void with warm and personalized community welcome packages filled with valuable offers from local businesses has been the key to the company’s expansion to 59 locations in 23 states since its initial inception in 1972. “Sally and Roger are a perfect fit for the Our Town America franchise family and we are confident they’ll thrive in the booming Raleigh market,” says Plummer. “The pair has lived in Raleigh for more than twenty years and they bring decades of sales and marketing experience to the table as our newest franchisees. That’s a recipe for success as they know their community extremely well and possess the business acumen required to implement our business model effectively. We are eager to see the impact Sally and Roger make in their local community as they work with local businesses to help new movers feel more comfortable and welcomed in their new neighborhood.” Serving all types of businesses, including, but not limited to, pizzerias, salons, auto repair shops, dentists, restaurants, and furniture stores, Our Town America has established itself as the industry leader offering local small business marketing that connects local businesses with new residents as soon as they come to town. The company has been franchising since 2005 and has been the proud recipient of countless Franchise Business Review distinctions, including a Top 100 award for veterans in franchising and the Franchise Business Review Top Company Award – an honor bestowed upon only one franchise company per decade who has earned a top 50 franchisee satisfaction award for ten straight years. To contact Sally and Roger of Our Town America The Triangle, you can fill out a Contact Form or call 919-349-7611. Read press release on PRWeb. Source: PRWeb   Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Local Foodies Launch Our Town America of Greater St. Petersburg

Our Town America St. Petersburg, FL | New Mover Marketing

PRWeb (October 2015) – Our Town America, the nation’s premier new mover marketing franchise, has announced its third Florida location on October 5th in St. Petersburg. This is big news as the Our Town America business model, a direct mail marketing program specializing in delivering warm community welcome packages filled with free offers for new residents, is a perfect fit for St. Petersburg – a fast-growing city filled with local businesses eager to develop loyal relationships with new customers. Melissa Nelson and Steve Schroeder were inspired to open the newest Our Town America location in St. Petersburg because they believe the city is poised for long-term, sustainable growth. And according to Schroeder, they believe no other direct mail marketing program does a better job helping small businesses acquire new, loyal customers. “We fell in love with the local restaurants here when we first visited in 2013, but when we returned a year later, many of them were gone. St. Petersburg has traditionally relied on seasonal visitors to survive, making the summer months difficult. We wanted to own a business that could help these small businesses survive those leaner times,” Schroeder said. “The economy is improving and more people are moving down here permanently. Our Town America of Greater St. Petersburg will help local businesses connect with these new residents and establish relationships for the long term, turning slow seasons into growth seasons and growth seasons into booms.” Statistics suggest that new mover marketing has never been more powerful as moving is back on the rise – more than 40 million Americans are expected to move this year – and new movers need a helping hand from local business owners more than ever before. Consider the following from a recent survey of more than 300 Americans who have moved in the past five years: ●    More than 53% of new movers say today’s neighbors are not as friendly as the neighbors they remember as a child because they “seem too busy.” ●    Nearly 9 in 10 (88%) new movers say that receiving a housewarming gift would make them feel more comfortable in a new neighborhood, yet less than half (46%) have ever received a housewarming gift after a move. ●    More than 4 in 5 (81%) of new movers say they would like advice about their new community upon move in. ●    And 93% of new movers say they would take advantage of an offer from a local business that took the time to welcome them to the community. According to Michael Plummer, Jr., Our Town America’s President and CEO, the commitment shared by all franchisees in the Our Town America family to satisfy the housewarming void with warm and personalized community welcome packages filled with valuable offers from local businesses has been the key to the company’s expansion to 59 locations in 23 states since its initial inception in 1972. “Melissa and Steve are going to do an excellent job with their new Our Town America franchise because they truly understand the value of our new mover marketing program,” says Plummer. “As a couple who recently moved to St. Petersburg, they understand how important it is for local businesses to connect with new movers as soon as they come to town. Plus, they realize that the St. Petersburg/ Tampa area is evolving from a vacation destination to a desirable place to live permanently. And as more and more Americans relocate to St. Petersburg, Melissa and Steve will be there to help local businesses connect with them in meaningful ways. We are eager to see the impact Melissa and Steve make in their local community as they work with local businesses to help new movers feel more comfortable and welcomed in their new neighborhood.” Serving all types of businesses, including, but not limited to, pizzerias, salons, auto repair shops, dentists, restaurants, and furniture stores, Our Town America has established itself as the industry leader offering local small business marketing that connects local businesses with new residents as soon as they come to town. The company has been franchising since 2005 and has been the proud recipient of countless Franchise Business Review distinctions, including a Top 100 award for veterans in franchising and the Franchise Business Review Top Company Award – an honor bestowed upon only one franchise company per decade who has earned a top 50 franchisee satisfaction award for ten straight years. To contact Melissa and Steve of Our Town America of Greater St. Petersburg, you can fill out a Contact Form or call (727) 490-8155. Read press release on PRWeb. Source: PRWeb Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Marketing to Millennials via New Mover Direct Mail

Millennial Marketing Our Town America

The U.S. Census Bureau currently reports a total U.S. population of 322 million people with 83 million of those people being part of the millennial generation, making up the largest living generation today. Millennials’ birth years range from the early 1980s to the early 2000s.  Epsilon’s #marketingtomillennials report, released September 2015, shows the average length of residence for millennials ages 18-24 years old at just 3.3 years and roughly 5.2 years for 25-33 year-olds.  Therefore, there’s no questioning whether this generation attributes to the over 40 million people who move each year. The great thing about marketing to new movers is that it allows you to reach a very niche market at an opportune time.  These impressionable folks are actively seeking reliable, go-to businesses in their new neighborhoods to help satisfy their everyday wants and needs and, for millennials, convenience and immediacy is key. New movers searching for a new hair stylist, pizza restaurant, home furnishing store, auto repair shop, etc. are highly likely to visit the businesses they hear of first. In fact, 93% of the more than 300 men and women who participated in the recent Our Town America National Survey of New Movers reported they would visit the local businesses that take the time to welcome them to the community. It may come as a surprise that although making purchases online is common and inarguably trendy among millennials, physically visiting a business and having an authentic customer experience reigns as the millennial generation’s most popular method of purchase – with 53% of their wallet spend taking place in-store. Here are some of our new mover marketing takeaways, as well as tips for marketing to millennials from Epsilon.  We hope you will use this as a guide successfully market to millennials. Target them based on life stage.  Their age doesn’t determine their behaviors, their stage does. –Epsilon While some millennials may still live with their parents, others are getting married, becoming parents, moving into an apartment, or purchasing their first house.  Each of these events are life altering and should be considered when marketing to millennials and deciding what your new mover offer should be. Employ one-to-one strategies: send targeted, hyper-personalized, relevant offers and messaging.  With this tech-savvy generation, you have to be a tech-savvy marketer. –Epsilon New mover marketing with Our Town America allows you to send personalized welcome letters and one-time housewarming gifts to a niche market in your chosen demographic areas while providing you with a cutting-edge method of tracking your ROI and triggering a second mailer to your respondents.  The initial welcome package is sent via traditional direct mail, which is great news considering 88% of the movers surveyed said that receiving a housewarming gift would make them feel more comfortable in their new home and 81% stated that they would like advice about their new community upon move-in.  With a well-accepted targeted and personalized offer sent to the new movers in your area, now it’s up to you as the business to complete the positive customer experience. Millennials will grow up and their stage will change, just because they might not be a homeowner right now, doesn’t mean you shouldn’t start cultivating relationships now. –Epsilon As previously stated, millennials move roughly every 3 to 5 years and about 40 million Americans move each year.  It’s critical to understand that a simple introduction to your business and a housewarming offer might be just the thing to set you apart from your competition. The Our Town America program offers category package exclusivity, so if you’re not welcoming the new movers in your community, it’s likely your local competitor will be soon.  It’s never too early to start cultivating new relationships. Millennials have buying power that is influential because of their social media use.  They are very responsive to direct mail and it’s a channel you shouldn’t overlook when trying to engage with millennials.  Converting a customer now could create a valuable long-term relationship. –Epsilon Our Town America new mover direct mail is positively received by millions of new movers each year – many who fill out our new mover survey thanking the businesses that welcomed them into their new neighborhood.  Our Positive Postings program allows businesses to post these comments to their Facebook wall – further promoting the business. Moreover, millennials are constantly ‘tweeting’, posting to Facebook, Instagram and publicly reviewing businesses online, so it’s important to reach out, welcome and leave a good impression in hopes of gaining not just one new loyal customer, but their network of friends and family as well. Be flexible and evolve your strategy into 1:1 relationships.  Start thinking about the customer experience and step into their shoes and understand how technology combined with data and messaging can play a role in driving conversions. –Epsilon The Our Town America program addresses the full customer experience from start to finish.  From reaching out to the consumer with a targeted offer during a critical/ stressful time to providing you with data allowing you to personally welcome the new customer by name, to reaching out a second time inviting the customer back in with a follow-up mailer after their first visit (prompted by our smartphone application, Our Town TruTrak®), to providing you with the opportunity to engage in conversation surrounding their recent move – the program is centered on developing new loyal, long-term relationships by creating an unmatched customer experience for each and every new customer. If interested in New Mover Marketing with Our Town America, call 800-497-8360 or complete our Contact Form. Sources:  Epsilon #marketingtomillennials 2015 Research Report, U.S. Census Bureau, and Our Town America 2014 National Survey of New Movers Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Boise: America’s Best Kept Secret

Welcoming Program Our Town America New Mover Direct Mail Marketing

FOX News – Boise has existed under the radar as America’s best kept secret for years.  However, the secret is out as Boise was featured by About.com as one of the “Top 5 Safest Places to Live” and listed at the top of Simple Moving Labor’s annual “10 Best Cities to Move to List” the last two years. New movers are flocking to the city in droves and countless entrepreneurs are following suit – opening new businesses to meet the rising demand and bringing dozens of jobs to the area in the process. It’s an exciting time for The City of Trees and one entrepreneur, Scot Hecht, has recently brought Our Town America – the nation’s premier new mover welcoming program – to Boise. This niche marketing program helps Treasure Valley businesses, like Bella Aquila in Eagle, acquire new customers by welcoming new movers to the area with a generous housewarming offer. Our Town America uses modern technology to make a lasting impression. Hecht and the other 58 franchise owners nationwide use bar-codes on their gift certificates allowing businesses to collect data and follow up with their new customers. Watch clip below for full story. If you’re interested in welcoming new movers to your community, we invite you to complete a Local Business Contact Form.   Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Technological Progression Leads New Mover Marketing Industry

Our Town America Franchise Technological Progression

Franchising USA (July 2015) – Our Town America began the year with a projected goal of adding 20 new franchise units in 2015 and, after just one month, had signed six new franchise agreements – expanding their presence into a half dozen new markets across the United States. Since then, Our Town America has shown no sign of slowing down.  Three week-long new franchise-training classes have taken place since January, positioning the franchise closer to their 20-unit goal. The commotion surrounding Our Town America, the nation’s first New Mover Direct Mail Marketing franchise, can be attributed in part to their technological abilities and forward progression – proving repeatedly why they’re still the industry leader. “It all started 43 years ago with my father’s small family business in Iowa and Nebraska,” says Our Town America President and CEO, Michael Plummer Jr. “This being a part of my family since I was born, I may think of franchising a bit differently than others.  The reason we initially went into franchising wasn’t merely to grow – we were doing very well.  It was for the simple reason of helping others have a hand in controlling their own destiny and providing an income and service to their community that they could be proud of.” The company began franchising in 2005 providing entrepreneurs nationwide with the opportunity to help new movers feel welcomed into their community, as well as help local businesses gain new loyal customers every month. In 2003, Our Town America announced their one-of-a-kind electronic survey, completed by thousands of new movers every year across the country, providing businesses with incalculable feedback on their product/ service. They familiarized the industry with electronic respondent lists and new mover loyalty programs and introduced social integration giving businesses the opportunity to increase social media page traffic and drive revenue. Our Town America’s cost-friendly marketing program also includes a second follow-up mailer, a unique feature in comparison to similar franchise’s new mover programs. The second mailer is prompted by an automated system – a smartphone/ tablet app called Our Town TruTrak®, available on both the Apple Store and Google Play Store.  Our Town America was the first in their industry to offer response rate tracking by way of 2D barcode, which can be accessed through their app as well. Separate from their new mover program, Our Town America’s Intuitive Marketing program provides businesses with the ability to target particular demographics year round by way of customizable direct mail postcards.  Special event mailings such as: birthdays, grand openings, etc. are supported by this program. In 2014, the franchise unveiled another technological breakthrough.  Our Town America became the only new mover direct mail marketing program to offer postal carrier route targeting.  The option to demographically focus by neighborhood, rather than full zip codes, is cutting-edge technology in their industry. The franchise is also a USPS Every Door Direct Mail® vendor allowing businesses to saturate entire neighborhoods without the need for a mailing list and, again, presenting the ability to target by postal carrier route. But it’s not only their ever-progressing technological abilities and continual growth that make this renowned franchise attractive.  After 43 years of business, one thing that hasn’t changed is Our Town America’s dedication to their franchisees. “I love to see our franchise owners achieving their financial and personal dreams,” says Plummer.  “Witnessing the successes out there in our system is what does my father’s legacy proud and what I’m honored to be able to continue to steward into more communities.” The business model allows franchisees to work from home and be active members within their communities.  Our Town America offers the largest territories in the industry and, with no need for build-outs, storefronts or inventory expenses – the initial required investment has landed them a top spot in the Franchisee Business Review (FBR) Low-Cost Report four years in a row. Rankings and recognition within the franchising industry also verify Our Town America’s spot as the leader in their industry. In January 2015, FBR revealed their annual Top 200 Franchises list and, for the tenth consecutive year, Our Town America was ranked a Top 50 Franchise – making them the only Advertising and Sales franchise in the ten-year Hall of Fame. At February’s IFA Convention, Our Town America was crowned FBR’s All-time Top Company – a pioneer for the award, which will be presented only once every ten years. And, while the franchise is ranked number two in the Under 50 Units category in this year’s Top Franchise report, this year’s new franchises have promoted Our Town America to 57 units – bringing the new mover program to markets in Alabama, Arizona, Colorado, Idaho, New Jersey, Ohio and Tennessee. Today, Our Town America can be found in 23 total U.S. states and, if their track record and technological capabilities prove just one thing, it’s that this franchise has no plan of regressing from their spot as the leader of the new mover marketing industry. Interested in Our Town America? Complete a Franchise Application or explore New Mover Marketing. By Brittany N. Johnson Read article in Franchising USA July 2015 Issue, Pg. 20-22.       Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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From Corporate America to Owning a Business

Owning A Business Our Town America

The Wall Street Journal (July 2015) – It is awful to see your spouse under stress at work. It is worse still to have to hear about it every night. Partners want to be able to talk and hear about each other’s work lives, but complaining about problems at work can morph into a rant, robbing a partner of rest and relaxation. Negative emotion spilling from work into home life can actually make job problems worse, research shows. Mike Fisher took comfort in talking with his wife Julie about heavy stress on a previous job years ago, when a new boss was showering him with criticism. “Julie would hear about it every night when I got home,” he says. Ms. Fisher admits she sometimes tuned out, but she also listened and encouraged him. When Mr. Fisher developed high blood pressure and ulcers, she helped him decide to quit, telling him, “It’s not worth it. Life is too short,” says Ms. Fisher, who now works with her husband in their own business, Our Town America, a Tampa, Fla., direct-marketing company. Complaining becomes a problem when it goes on too long, says Patricia Pitta, a Manhasset, N.Y., clinical psychologist. Most job troubles aren’t easily resolved, yet “the person who’s in distress just wants to keep talking about it because they’re feeling so uncomfortable. And before you know it, it’s 10 p.m.,” she says. A negative mood can be contagious. Marie Osborne says that when her husband Nathan often came home frustrated and angry from a previous job several years ago, she sometimes felt like snapping at him. “You sometimes want to just say, ‘Quit your job!’ ” says Ms. Osborne, a San Diego blogger on family and faith. She made an effort to be empathetic, reminding herself that her husband had supported her during difficult times in the past, and her husband soon found a job he likes. Spouses often want to give advice. Kathy Murray, a former chief financial officer, used to respond to her husband Doug’s complaints about his job years ago by telling him to network more or knock on more doors, says Ms. Murray, of Santa Ana, Calif. Mr. Murray says that wasn’t helpful. He respects his wife’s skills, but she didn’t understand his work as a financial-products sales representative. “I’d come home from work trying to figure out how to hold it together until the next paycheck, and instead of having a cheerleader, I’d have a coach,” Mr. Murray says. He began retreating alone to his man cave in the garage to watch TV. Ms. Murray says she learned to stop giving advice and start listening to her husband with empathy. Mr. Murray says her support lent him confidence and helped him become successful on the job. “There’s an enormous temptation to step in and fix it somehow,” when that is not what a mate wants, says Laura Doyle, a Newport Beach, Calif., relationship coach whose book, “The Surrendered Wife,” helped Ms. Murray change her behavior. Listening and simply saying, “I hear you,” satisfies a spouse’s “deep need to be heard and understood,” says Ms. Doyle. Showing empathy doesn’t mean you agree or that you’re obligated to do anything different. It just means you “get it.” Feeling understood often helps people feel stronger or see new solutions. While research links unhappy marriages to increased anger at work, employees in happy marriages aren’t as affected emotionally by negative work events, according to a 2015 research review of 85 studies by researchers at the University of Georgia. Brandon Tenney hated seeing his wife Miranda unhappy in a job at a manufacturing plant, says Mr. Tenney, president of MilliCare, a commercial carpet and textile-cleaning company in Omaha, Neb. He encouraged her to “stick with it and you’ll get through it,” reassuring her that she wouldn’t have to stay in the job for long. Ms. Tenney says she was comforted. The experience motivated her to support him in buying his own business in 2012, and she later joined him there as chief executive. A spouse should ask a mate’s permission before switching to a problem-solving role, says David Maxfield, a vice president at VitalSmarts, a Provo, Utah, research and training firm, and co-author of three books on influencing others’ behavior. “Sometimes the spouse will say, ‘No, I have it all worked out,’ and sometimes they’ll say, “OK, that’s exactly what I need,’ ” he says. Some spouses find themselves in the awkward position of wanting to side with the boss who is angering their mate. Doing so is likely to put the partner on the defensive. “Happy couples cultivate an us-against-them mentality,” says Joshua Coleman, co-chairman of the Council on Contemporary Families, a nonprofit research group. Attempted solutions should be delivered gently, such as, “I’m not sure you’re hearing it in exactly the right way,” says Dr. Coleman, author of “The Marriage Makeover.” Take a neutral approach by asking questions such as, “What do you think your boss was thinking?” or, “What could cause him or her to do that?” Psychologists advise setting limits on time spent complaining; recommendations vary from 5 to 30 minutes. A listening spouse should speak up when feeling overwhelmed or frustrated, Dr. Pitta says. After work, “people should avoid coming in right away and dumping on their mate,” says Kathy Dawson, a Cleveland relationship coach. Take a few minutes to change clothes or relax. She also counsels couples to ask each other whether it is a good time to talk and to learn to describe problems briefly. “It takes practice to get good at saying what’s really bothering you” in just a few words, she says. When Patrick and Annie Flaherty’s relationship was strained by talk about work, Ms. Dawson coached them to check in with each other before venting. “At night, I can turn and look at him, or he’ll look at me and say, ‘No business. I need an hour,’ and there’s no penalty. I don’t feel shut down, and he doesn’t feel […]

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Ways to Cut Back on Moving Costs & Stress

family-moving-homes

ABC 15 Arizona (June 2015) – Our Town America Phoenix-area franchise owner, David Cox, shares a few ways to lower moving costs and moving-related stressors. Specializing in helping local businesses market to new movers, Cox can be considered an expert in the moving industry. As one of 57 Our Town America franchisees across the nation, Cox and his local business sponsors encounter countless new movers throughout the calendar year. Ronnie Gray, a new resident of Central Phoenix and a recipient of the Our Town America welcome package, gives insight on his recent moving experience.  To read the story on ABC15.com, click here. If you’re a local business interested in welcoming new movers to your community, we invite you to complete a Contact Form. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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People Moving Can Face Fiscal, Emotional Potholes

People Moving Our Town America

Pittsburgh Post-Gazette (June 2015) – Kevin Drewery has moved from Pittsburgh to Oregon to Texas and recently back to his native community in Beechview over the past 12 years for family and other personal reasons. He says all the moving has practically emptied his bank account and left him in a deep hole of debt. “Moving from state to state due to life changes has taken a toll on my pockets,” said the 44-year-old man, who has disabilities. “I got in trouble with the bank for letting my debit card go negative, and I even owe relatives and friends.” Mr. Drewery’s experience is not unusual, according to a national survey of 300 people who have moved recently, commissioned by Our Town America, which reveals moving creates a financial nightmare for 1 in 6 people who find themselves in debt after a move. Money problems aren’t the only challenges. Our Town America, a new mover marketing company based in Pinellas Park, Fla., found 49 percent of people reported a recent move not only caused them serious financial stress but lasting friction with a significant other. “Moving is a very difficult time,” said Denis Byrd, owner of an Our Town America franchise in Robinson. “We have found through surveys how stressful and expensive moving can be.” The marketing company helps build relationships between local business owners and people who move into town by delivering personalized welcoming packages full of gift certificates to new residents each month. The company is similar to Valpak, except it focuses exclusively on people who have relocated. Moving business has picked up in recent months, according to Our Town America. An improved economy means businesses are hiring and people looking for work will move for jobs. But employers don’t always cover the cost of moves. Almost half of those surveyed said their employer did nothing to help pay for relocation. One in 10 people said the average cost of their move was $5,000 or more. That might help explain why 35 percent said moving tarnished personal relationships, citing financial strain (49 percent), increased bickering (51 percent) and decreased intimacy (49 percent). “A lot of the stress occurs due to people not financially preparing for the move,” Mr. Byrd said. “Ultimately, the financial stress leads to other stress and it can affect relationships.” Read full article on Post-Gazette.com. If interested in more information regarding the new mover marketing program, please contact Our Town America. In today’s world, moving to a new home may leave a larger dent on your wallet than your personal belongings. A new, national survey reveals that new movers face thousands of dollars of moving expenses, at times $5,000 or more – expenses that cause a debt disaster for 1 in 6 movers. To make matters worse, more than 2 in 3 new movers say busy and unapproachable friends and neighbors add to their emotional and financial stress. – See more at: http://www.franchising.com/news/20140527_our_town_america_national_survey_reveals_moving_ca.html#sthash.bUSR1OKg.dpuf In today’s world, moving to a new home may leave a larger dent on your wallet than your personal belongings. A new, national survey reveals that new movers face thousands of dollars of moving expenses, at times $5,000 or more – expenses that cause a debt disaster for 1 in 6 movers. To make matters worse, more than 2 in 3 new movers say busy and unapproachable friends and neighbors add to their emotional and financial stress. – See more at: http://www.franchising.com/news/20140527_our_town_america_national_survey_reveals_moving_ca.html#sthash.bUSR1OKg.dpuf In today’s world, moving to a new home may leave a larger dent on your wallet than your personal belongings. A new, national survey reveals that new movers face thousands of dollars of moving expenses, at times $5,000 or more – expenses that cause a debt disaster for 1 in 6 movers. To make matters worse, more than 2 in 3 new movers say busy and unapproachable friends and neighbors add to their emotional and financial stress. – See more at: http://www.franchising.com/news/20140527_our_town_america_national_survey_reveals_moving_ca.html#sthash.bUSR1OKg.dpuf In today’s world, moving to a new home may leave a larger dent on your wallet than your personal belongings. A new, national survey reveals that new movers face thousands of dollars of moving expenses, at times $5,000 or more – expenses that cause a debt disaster for 1 in 6 movers. To make matters worse, more than 2 in 3 new movers say busy and unapproachable friends and neighbors add to their emotional and financial stress. – See more at: http://www.franchising.com/news/20140527_our_town_america_national_survey_reveals_moving_ca.html#sthash.bUSR1OKg.dpuf In today’s world, moving to a new home may leave a larger dent on your wallet than your personal belongings. A new, national survey reveals that new movers face thousands of dollars of moving expenses, at times $5,000 or more – expenses that cause a debt disaster for 1 in 6 movers. To make matters worse, more than 2 in 3 new movers say busy and unapproachable friends and neighbors add to their emotional and financial stress. – See more at: http://www.franchising.com/news/20140527_our_town_america_national_survey_reveals_moving_ca.html#sthash.bUSR1OKg.dpuf In today’s world, moving to a new home may leave a larger dent on your wallet than your personal belongings. A new, national survey reveals that new movers face thousands of dollars of moving expenses, at times $5,000 or more – expenses that cause a debt disaster for 1 in 6 movers. To make matters worse, more than 2 in 3 new movers say busy and unapproachable friends and neighbors add to their emotional and financial stress. – See more at: http://www.franchising.com/news/20140527_our_town_america_national_survey_reveals_moving_ca.html#sthash.bUSR1OKg.dpuf   Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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