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Tag: New Movers

Our Town America Rated Top Multi-Unit Franchise Opportunity

Written by Brittany N. Johnson
Our Town America Top Multi-Unit Franchise

Franchise Business Review (April 2015) – Franchise Business Review released their 2015 Top Multi-Unit Franchises Report rating Our Town America a Top 25 Service Opportunity. This report narrows down the vast array of franchise opportunities by highlighting the franchise companies rated highest in franchisee satisfaction by those who were surveyed. Franchise Business Review’s research looked at survey feedback from over 6,000 multi-unit operators with at least three units. The national study included more than 300 leading brands. As the President/CEO of a franchise brand offering multi-unit ownership to current and prospective franchisees, Michael Plummer Jr. provides insight on the Our Town America franchise brand – the only Marketing/Advertising franchise featured on the Top 50 list. Franchise Business Review is a national franchise market research firm that performs independent surveys of franchisee satisfaction and franchise buyer experiences. The firm’s services include commissioned franchise research projects and industry-wide studies of franchisee satisfaction. Access and download full FREE Top Multi-Unit Report. Complete an application to franchise with Our Town America or contact us for more information. Source: Franchise Business Review Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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David Cox Sits Down With Money Radio

Written by Brittany N. Johnson
Our Town America New Mover Marketing Family

Money Radio (Mar. 2015) – David Cox, Phoenix, AZ Our Town America franchise owner, sits down with Money Radio to chat about the New Mover Marketing program.  In this 4-minute audio clip, David discusses the ins and outs of the unique marketing program and the success it brings businesses nationwide.  For more information on New Mover Marketing in your area, complete a Contact Form. Press play to listen. Source: Money Radio     Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Our Town America named Franchise Business Review all-time Top Company

Written by Brittany N. Johnson
Our Town America Top Company

Franchise Business Review (Feb 2015) – Consistent annual placement as a top franchise in Franchise Business Review’s Top Franchises list, demonstrates reliable performance. This year, ten franchise companies earned the honor of being featured on it for 10 consecutive years! To acknowledge their achievement, Franchise Business Review created the FBR Hall of Fame of which ActionCOACH, FASTSIGNS, Heaven’s Best Carpet Cleaning, HomeVestors, JumpBunch, Miracle Method, Our Town America, Pop-A-Lock, Two Men and a Truck and Wild Birds Unlimited are the first members. Franchise Business Review held a People’s Choice contest inviting people to choose which of the 10 new Hall of Fame inductees should be crowned the “best”. Our Town America won! “We work hard to excel in every aspect of our business,” says Michael Plummer Jr., President of Our Town America. “While we’ve been around for over 40 years, we’re constantly evolving. Our franchise family, our system and our unique new mover program have come a long ways since our first FBR Top Franchise award in 2005.” Plummer was crowned “People’s Choice” and given a crown and scepter by Franchise Business Review during the International Franchise Association’s recent annual conference. “It has been a pleasure to work with the corporate teams of the Hall of Famers over the past decade. They are focused on the success and happiness of their franchisees and constantly look for ways to be better each year they participate,” says Michelle Rowan, President of Franchise Business Review. “Their consistent placement on our Top Franchises list is proof that their franchisees are among the most satisfied in the country.” Our Town America has had the same two-fold mission for over 43 years: 1) to help new movers adjust and feel welcomed into their community by recommending local reputable businesses, and 2) to help local business sponsors reach a new audience of new movers every month, resulting in new loyal and long-term customers every month. For more information on Our Town America franchising, visit our Contact page here.  If interested in opening a franchise, complete our franchise application here. Read article on the Franchise Business Review website. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Innovative Marketing. Genuine Hospitality.

Written by Brittany N. Johnson
Our Town America Marketing

PMQ Magazine (Jan 2015) – While traditional marketing and advertising will always have its place, sending targeted and personalized direct mail pieces to a brand-new audience each and every month is a unique and irreplaceable marketing strategy. Distinct from traditional marketing methods, new mover direct mail marketing with Our Town America allows businesses to reach consumers in an intimate fashion at an opportune time. Timing is Everything The Our Town America community Welcome Package arrives in the mailbox of new mover families while they’re actively seeking new go-to businesses in their new neighborhoods. Perceived as a community sponsorship package rather than everyday marketing, the Our Town America package gets opened and acted upon. In fact, 90% of respondents in Our Town America’s 2014 New Mover Survey said housewarming gifts would help them feel more comfortable and settled in their new home. Our Town America’s Welcome Package includes gift certificates with free offers from participating local businesses in the community—for example, a pizza shop, a dentist office, a hardware store, etc. Each one is personalized by name, includes a map directing the new mover to the business (since he/she is new to the area), and is tracked on the spot by a 2D barcode using the Our Town America TruTrak® application (available on the iTunes App Store and Google Play). This pinpoint tracking enables the business to track the response of the program and triggers a second mailing. The Extra Mile Each step of the Our Town America program provides various opportunities for businesses to develop long-term relationships with their new customers. The second mailing, the Thank You Postcard, hits the mailbox of the new-mover family after their initial visit, further solidifying the business-to-consumer relationship. In the aforementioned survey, 100% of new movers said it’s likely they’ll re-visit a business that welcomes them to the community. The Thank You Postcard is full-color, oversized and attention-grabbing. This postcard allows the business to personally thank the new-mover family for visiting, invites them back a second time, and is customizable, providing the business the option of extending a second offer to the family. Thousands of businesses across the nation rely on the Our Town America program to expand their customer base and increase revenue. Most businesses experience double-digit response rates and heightened brand awareness. With direct mail volume down—resulting in a less cluttered mailbox—now is your chance to stand out as the reputable business in your community. What are you waiting for? Read article on PMQ.com. By Brittany N. Johnson Source:  Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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A Long-Term Business Building Marketing Strategy Discussed

Written by Brittany N. Johnson
Our Town America Marketing

TCOB Show (Nov 2014) – Our Town America franchise owner, Sondra Conk, joins Donna Powell of the Taking Care of Business Show to discuss new mover marketing with Our Town America. Listen in as Sondra and Donna talk about the Our Town America program and the success it’s brought business owners in both the Sarasota/Manatee area as well as nationwide. Listen to full podcast here         Source: Spreaker Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Our Town America Supports Small Businesses 365 Days a Year

Written by Brittany N. Johnson
Open Sign Shop Store Color Blue Signage Door

PRWeb (Nov. 2014) – For the past four years, November 29th has been recognized nationally as a celebratory day for consumers and small businesses alike to support local, small businesses within the community; however, for Our Town America, the nation’s premiere new mover direct mail marketing franchise, Small Business Saturday takes places all 365 days of the year. Our Town America has been in support of small businesses for 42 years by connecting local, small businesses with new residents in town by mailing housewarming gifts in a premium community Welcome Package. Rather than filling a passport with stamps to obtain a one-day discount or giveaway gift, the Our Town America new mover direct mail marketing program rewards consumers who take advantage of visiting participating small businesses with follow-up gifts and long-term relationships with the best small businesses in town. Well over 3,000 businesses around the country currently use the Our Town America program to increase their customer base each and every month. These businesses depend on the program to create powerful results – many experiencing double digit response rates. In a 2014 survey of new movers, 95% of respondents said they would visit a business that welcomed them to the community and 90% of these respondents said housewarming gifts would make them feel more comfortable and settled in their home. When a part of the Our Town America program, both consumers and small businesses feel a sense of community each and every day. In support of small businesses across the country, Our Town America is offering 1 FREE MONTH to all new annual sponsor businesses who sign up the week of Small Business Saturday. For businesses interested in new mover marketing, contact Our Town America directly. Read on PRWeb. Source: PRWeb Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Our Town America CEO on Owning a Franchise

Written by Brittany N. Johnson
Our Town America Franchise

biz-opp.biz (Nov. 2014) – For 43 years, Our Town America has been providing new movers with traditional hospitality by mailing warm gifts from neighborhood businesses in a premium gift package. And, thirteen years ago this Friday, when I wrote my first blog post on this website about a franchise, it was about Our Town America. That original post is now long gone, but Our Town America is still around. And this week, I finally got a chance to speak with the CEO Michael Plummer Jr. Hi Michael, thanks for doing this interview. Glad we finally got the chance. So, where did the idea for Our Town America come from? My father started the company in 1972. He discovered the power of welcoming new movers when he was running a pizza shop. He started with sending physical welcoming baskets as a one-time gift welcoming people to the neighborhood. He started to see new faces that would soon become loyal customers and bring in hundreds of dollars a year. How did you bring it to life? My father was the one who brought the company to life. Growing up, I helped where I could. In 2009, when my father passed away unexpectedly, I decided that carrying on his dream was the only choice there was. He did an incredible job running this establishment; I can only hope I do half as great a job as he did. Where do you see Our Town America in five years? Expanding with new relative offerings. Still remaining true to our special niche but expanding into other frontiers. Can’t say much more without spilling the beans. If you were to start again, what would you do differently? Not sure much of anything. After being in the industry as long as we have, our pitfalls, bumps, and bruises along the way were lessons learned that helped build us to whom we are today. While hiccups may not be pleasant, they are valuable learning experiences. Not to mention, what you do during the more difficult times really helps define who you are in getting through them. Read full interview here. Source: Business-opportunities.biz   Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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New Mover Direct Mail Marketing Franchise Experiencing Growth

Written by Brittany N. Johnson
Our Town America New Franchisees | November 2014

PRWeb (Nov. 2014) – Our Town America, the nation’s premiere new mover marketing franchise, continues to experience nationwide growth in the direct mail marketing industry by assisting businesses who are interested in acquiring new customers. Since the company started franchising in 2005, Our Town America has consistently been placed in the Franchise Business Review Top 50 list. Today, Our Town America officially announces two unique Minnesota-based franchise owners signed in the past 30 days. Kristen Lundgren of Eden Prairie, Minnesota purchased territory in the Western Suburbs of Minneapolis/St. Paul after working in sales for 32 years. “I was driven out of the corporate world by politics and the frustration of capped commissions,” says Lundgren. “I love the idea of face-to-face contact with local business owners and am so excited to be a part of the Our Town America family.” Bill Hanson, a seven-year resident of Inver Grove Heights, Minnesota opened his Our Town America franchise in South Eastern Minnesota this past month as well. Hanson had been searching for a franchise that would fit his lifestyle for several years. “I feel fortunate to be able to facilitate a quality service to my community,” says Hanson. Read full story here. Source: PRWeb Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Our Town America Top 100 Veteran Franchise

Written by Brittany N. Johnson
FBR_Vet&Fran2014

Franchise Business Review (November 2014) – Franchise Business Review released the Top Veterans & Franchising Report for 2014 and Our Town America is one of the best of the best named coming in at #31. This report narrows down the vast array of franchise opportunities available to military veterans by highlighting the 100 franchise companies rated highest in franchisee satisfaction by military veterans who were surveyed. Franchise Business Review’s research looked at survey feedback from over 3,500 military veterans who are current franchise owners. The national study included over 350 leading franchise companies, and the resulting list of Top 100 franchises was based exclusively on franchisee satisfaction among veteran franchise owners. Franchise Business Review is a national franchise market research firm that performs independent surveys of franchisee satisfaction and franchise buyer experiences. The firm’s services include commissioned franchise research projects and industry-wide studies of franchisee satisfaction. Access the full Veterans & Franchising 2014 Report. Source: Franchise Business Review Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Our Town America to Host November 5th PMQ Pizza Magazine Webinar

Written by Brittany N. Johnson
New Mover Market Webinar | Our Town America

Our Town America, the country’s first and fastest growing new mover marketing franchise, is teaming up with PMQ Pizza Magazine, the leading trade publication serving the pizza industry, at 3PM EST on Wednesday, November 5th 2014 for a webinar entitled “The Niche New Mover Market: The Secret to Establishing Customer Loyalty.” Two of Our Town America’s leading new mover marketing experts, Director of Sales Michael Murphy and Lead National Sales Executive Steven Sgroi, will be featured on the webinar.   They will be joining Daniel Parea and Brian Hernandez, the hosts of PMQ Magazine’s recurring webinar series, for a lively discussion about the powerful results targeted new mover marketing programs can generate for any local business. Murphy says this webinar will show local business owners how to reach and influence a brand new set of movers each and every month. “We are excited to be the featured guests in a timely webinar that will bring PMQ Magazine’s loyal audience up to speed on the benefits of new mover marketing,” says Sgroi.   “Millions of people move each year and they’re actively seeking new go-to product and service providers, whether they moved across town or across the country.   This webinar will show business owners how to welcome those new movers before their competition in a way that inspires long term customer loyalty – an invaluable edge for small business owners in an increasingly competitive American economy.” Interesting in joining the webinar? Register at the following link (http://www.pmq.com/webinar/) and join the hosts and featured guests for a riveting discussion and presentation at 3PM Eastern Time on Wednesday, November 5th! For more information on PMQ Pizza Magazine’s webinar series, please visit http://www.pmq.com/webinar/ Sources: PMQ Pizza Magazine; IT Business Net; Digital Journal Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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