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Successful Marketing Trends For Your Business

Marketing trend

Supply Chain World (Mar. 2014) – Countless retail businesses nationwide, including hundreds of restaurants, rely on targeted new mover marketing programs to cultivate long-term, loyal customer relationships. Millions of Americans, 40 million a year according to the most recent Census, move each year and are forced to develop relationships with new “go-to” retail options. After a move, new residents are actively seeking replacements for the favorite pizza shop, neighborhood hardware store, and family pet store they trusted in their former town. Their world has been turned upside down and they need help finding quality retail business owners who can help them get back on track in their new neighborhood. Read More Here… Source: Supply Chain World     Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Our Town America Poised for Business Growth in 2014

Business Growth Direct Mail Marketing Our Town America

Tampa Bay Business Journal (Mar. 2014) – Mail is said to be on its way to being obsolete in the digital world people live in these days, but for some companies it’s still the best way to do business. Our Town America is one of those companies. After a strong 2013, when the company added eight new franchises and experienced an 18 percent sales growth, Our Town America is showing signs that momentum will continue in 2014. Our Town America has already signed on two additional franchises this year. Read More Here… Source: Tampa Bay Business Journal Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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An Exclusive and Trackable New Mover Marketing Program

Targeting Success New Mover Marketing Our Town America

Business Observer (Feb. 2014) – Three days after his father’s untimely passing in 2009, Michael Plummer Jr. found himself sitting in his dad’s office signing payroll checks. “Sitting in his chair, using his pen, the last check in the book was signed with his signature,” Plummer says. It was the hardest moment of his life, but he knew someone had to keep his dad’s business, Our Town America, rolling. That day, “most checks went out with tears on them.” Learning from the military “to suck it up and do it,” was the only thing that kept him going. Plummer’s father, whom he had worked with side by side for the previous eight years, founded the business 42 years ago, sending a one-time personalized packet of offers to new residents. The packets feature deals from both mom and pop companies and national chains. Our Town America limits its offerings to one type of business in each zip code, so there can’t be two pizza places or two dry cleaners in one packet. Read More Here… Source: Business Observer, February 28, 2014   Steven SgroiSteven is Our Town America’s corporate sales manager and oversees the national sales team. www.ourtownamerica.com […]

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Tips for Success: A Day in the Life of a Business Owner

Success Tips for Business Professionals by Michael Plummer Jr Our Town America

Feb. 23, 2014 – If you’re wondering what mysterious, supernatural success-producing rituals a President of a nationally-admired new mover welcoming franchise does each morning, then you’ve come to the right place! While his morning routine may not qualify as supernatural, it would be tough to deny the fact that Michael Plummer Jr.’s (CEO of Our Town America) daily habits have, in fact, aided to his success. When asked what his morning routine is, he replied, “It’s pretty simple – I usually check the Internet for the daily news, grab an apple or banana on the way out and say goodbye to my wife, Paulette and our daughters”. Plummer said that once he’s at work, the first thing he does is check his emails. “I write down what I deem to be the most pressing tasks in order of precedence. This helps me to successfully plan and visualize my day,” he said. He claimed that when he gets bogged down, he reminds himself of this motto, “The key is not to prioritize what’s on your schedule but to schedule your priorities”. Plummer said that he does his best to pass on the belief that prioritizing, planning and visualizing oneself physically meeting goals is essential when aiming for success. But what if you’ve owned a business for many years? Don’t you know all there is to know by now? Plummer humbly claimed that, “There is always going to be more that I can learn. Whether it is in regards to a local business sponsor, a specific franchise territory, a particular target market, our employees or the like”. He believes that it is crucial to stay up-to-date with current trends and topics relevant to your industry. To by truly prepared for whatever is to come, one has to accept that preparation is a constant and continuous process. “The moment you think you know it all, is when you will fall behind,” said Plummer. While there is, in fact, always more to learn, it’s important to take it one day at a time. Prioritizing tasks and setting weekly, quarterly, and annual goals is key according to Plummer. “When you make sure to constantly work towards a specific goal, not only does it aid in feeling self-accomplished, but it also helps keep you organized and on task,” he said. So how about one last snippet of advice for your hardworking businessmen and women who refuse to be anything but successful? Plummer said, “As the workday unfolds, be sure to take notes that can be referenced in the future, refer to your list of priorities, keep your workspace clean and organized, and always do your best to stay positive”. Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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“14 for 14” – The Top 14 Moving Tips For Stressed Out Movers

stressed out moving

Pinellas Park, FL – Feb. 4, 2014 – As the Great Recession and real estate crisis continue to loosen their grip on the country, more Americans will be looking to move in 2014 than in recent years and most of these people will be very, very stressed out. Regardless of the reason for the move, the Employee Relocation Council suggests that moving is the third most stressful event in a person’s life, trumped only by death and divorce.   And considering the top three reasons for a move are new housing, family reasons, and work, some of these people will be making a move while dealing with the emotional strain of a death or divorce.   Unless you have personally been there, one can only imagine how difficult it is to plan a funeral, or deal with a divorce, and complete a move at the same time. That’s why Michael Plummer Jr., CEO of Our Town America, the nation’s premier new mover marketing franchise, has released the company’s “14 for 14” – a comprehensive list of top moving tips to help relieve much of the stress for new movers.   According to Plummer, these tips are an extension of the heart-felt packages his company and its sponsors send to new movers each and every day. “For more than 40 years, we have been introducing new movers with reputable and reliable local businesses with our heart-warming new mover marketing program,” says Plummer.  “However, we know that finding new go-to product and service providers is just one of many stressors associated with a move.   So, this year, we wanted to kick off February, a month filled with kindness-related holidays like ‘Thank a Mailman Day,’ ‘Wave at Your Neighbor Day,” and ‘Random Acts of Kindness Day,’ with our “14 for 14” tips to help Americans take more of the stress out of moving.” Our Town America’s “14 for 14” Moving Tips Play for the “Long Haul” – Every move is a big move, regardless of whether you’re moving cross country or cross county.   Give yourself at least 6-8 weeks of time to minimize stress and thoroughly prep for the move. Take Paperwork and Organization Seriously – Let’s face it – few people like tedious paperwork and organizational processes.   However, a move can quickly become overwhelming when important papers, documents, and other items are misplaced.   Take the time to create a binder for all moving records, get copies of all important medical/school/work documents, and plan how you will move all of your personal items. Don’t Forget Bills and Utilities – It’s easy to forget bills and utilities when you’re simply caught up in pressing tasks related to everyday life, much less when you’re in the middle of moving.   Go ahead and schedule disconnections, connections, and/or transfers for all bills and utilities on the front end so they don’t become unnecessary stressors when you get to crunch time. Go All-In on the Packing Supplies – Few aspects of moving are more irritating than returning to the store to pick up that extra roll of tape or box at the store.   Don’t go crazy, but stock up on more tape, boxes, padding, wrap, labels, etc. than you think you need. Cut the Clutter and Reap the Reward! – If you don’t use it, sell it!   Host a garage sale or sell unwanted items online so you can put some extra funds toward the move.   Or, if you prefer, donate the items and give yourself a much needed tax break.   No need to cart around items that can help alleviate the financial burden of your move! Just Keep Packing, Just Keep Packing – Who doesn’t love a little “Finding Nemo” inspiration?   Use Dory’s attitude as your motivational speech in the weeks leading up to your move.   Divvy up duties with your family, tackle the packing one room at a time, and give yourself a few weeks to get everything in boxes. Manage and Track your Inventory – Approach this aspect of moving like a store manager.   Include serial numbers for major items in your moving records binder.   Also, use this as an opportunity to determine which critical household items require an upgrade. Don’t Forget the Mailman! – It may seem trivial, but filling out a Change of Address form at your local post office (or on the USPS website) is one of the most important tasks prior to a move.   This will help protect your identity and ensure no important mail (like paychecks) goes to your old address.   Additionally, it will remind you to change your address with all credit card, insurance, and utility companies. Keep your Network in the Loop – Don’t keep your friends, family, and business contacts guessing!  Provide your employer, attorney, accountant, etc. with plenty of professional notice so as to protect your career and well-being. Take Care of Your Car so it Takes Care of You – This is the perfect time to take your car in for the tune-up, oil change and realignment you’ve been putting off.   This is particularly true if you’re making a big move and will be travelling a long distance. You’ve Got to Have your Essentials – In your packing frenzy, it’s very easy to lose track of essential items like tools, toiletries and clothes.   Set a few boxes aside for these very items and label each one as “Do Not Move” so you can easily locate them. Take some Time Off – Even if you are keeping your job during your move, plan to take a few days off to complete your move and get settled into your new home.   One of the best ways to reduce the stress associated with a move is to give yourself the time to unpack and organize before getting submerged in your new daily grind. Clean as You Go – Make things easier on yourself and pick up the trash as you unpack.   If you don’t, you’ll end up with twice the work and a harried unpacking effort will be followed by a frenetic cleaning effort. Be on the Lookout for Your House Warming Gift! – Last, but not least, […]

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Retail Businesses Thriving with New Mover Direct Mail Programs

New Mover Direct Mail Programs Our Town America

Successful Business News: Featured Top Story (Jan. 2014) – The most recent Census reported that 40 million Americans move each year, forcing millions of folks to find brand new “go-to” retail options. After moving to a new area, potential clients are actively seeking replacements for their favorite pizza shop, neighborhood hardware store, and family pet store they trusted in their former town. They need help locating reliable retail business owners who can help them get on track.  What tools exist to help small businesses make a lasting impact on these impressionable movers? Read More Here… Source: Successful Business News Steven SgroiSteven is Our Town America’s corporate sales manager and oversees the national sales team. www.ourtownamerica.com […]

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2014 Top 50 Franchise Award by Franchise Business Review

Franchise Award Franchise Business Review 2014 Our Town America

Our Town America is proud to announce our franchise award ranking as a 2014 Top 50 Franchise by Franchise Business Review! Consistently ranked as a Top 50 Franchise, we are honored and excited to label 2014 as our sixth consecutive year being rated! Read Our Town America’s review and/or request more information here. Check out the full list of Top Franchises here. Source: Franchise Business Review Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Marketing to New Residents Can Pay Off Big-Time

New Residents Marketing Our Town America

As a jewelry retailer, nurturing your existing clientele is crucial—but netting new customers is equally important. One way to market to new movers who’ve never set foot in your shop is through new mover marketing. The idea Connect with residents that recently moved to your town and establish yourself as their personal jeweler from the get-go. Michael Plummer, owner of Our Town America, a Clearwater, Fla.–based marketing firm that’s been specializing in mover marketing since the 1970s, says marketing to recent transplants has a phenomenal response rate—from 10 percent to 30 percent on any given campaign, in his experience. After all, “17 to 20 percent of the population moves every year,” he says. “And those people are looking for a whole new set of things: a new grocer, a new auto mechanic, a new seafood place. They’re in that searching mode.” How to capitalize on that brief moment of flux Get your brand name in front of their face with a discount card or gift certificate. Our Town America culls data on relocaters from various sources to find out who’s new in town, says Plummer, adding, “The data is out there—it’s been out there for years. Utility hookups, phone hookups…everything you do transmits a move. You have to change credit card billing, your USPS changes, magazine subscriptions change….” But he insists his agency does more than buy a list and do direct mailings. “It’s not that simple,” he says. “There’s a science to it. If a college-age child moves home again, she or he is not really a mover. And a retailer doesn’t want to reach out to her with a gift certificate. There’s a lot of quality in what we do, sifting through the data we receive.” His firm creates oversize envelopes that are mailed to new residents; they’re chock-full of offers and discounts from local businesses. But Our Town sends only offers and gift certificates from a single vendor in any given category. So you would never be competing with another jewelry store. “We want to give away something meaningful,” says Plummer, “so every envelope is personalized for the Jones Family or the Smith Family. It’s never ‘to current resident.’ ” The initiatives get strong responses, he says, because, “every single month you have a brand-new audience to reach out to. And people are looking—they’re saying ‘I’m new in town, and man, I have to get my watch fixed.’ ” Our Town America is certainly a great source for retailers looking to market to movers in their city. But if there’s zilch in the company coffers for marketing initiatives, don’t hesitate to research ways to get addresses lists for new residents in your town. Diligent Google searches can often yield wonders.   Source: JCK Magazine Steven SgroiSteven is Our Town America’s corporate sales manager and oversees the national sales team. www.ourtownamerica.com […]

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Welcome Packets Find New Customers for Businesses

USA Today (Dec. 2013) – Anyone who has recently moved to a new residence has probably received one of the welcome packets from Our Town America. Founded in 1972, Our Town America is a national franchise that provides advertising services for small businesses to reach new residents in the community. It sends new residents a welcome package that contains gift certificates for mom-and-pop shops in the community. The goal is to find new customers by inviting new residents to try out services and products that these businesses have to offer. Our Town Arizona’s clients are stores such as dry-cleaners, restaurants, fitness centers and dental offices. The company and its clients have built a business model that is mutually beneficial. Read More Here… Source: USA Today Business Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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Retail Businesses Announce Impressive 2013 Success

Retail Business Success in New Mover Marketing Our Town America

PRWeb (Dec. 2013) – Millions of Americans, 40 million a year according to the most recent Census, move each year and are forced to develop relationships with new “go-to” retail options. After a move, new residents are actively seeking replacements for the favorite pizza shop, neighborhood hardware store, and family pet store they trusted in their former town. Their world has been turned upside down and they need help knowing where to turn to find reliable retail business owners who can help them get on track. Similarly, local retail business owners must find replacements for the countless loyal customers who skip town each year and there’s no better target than impressionable new movers. Where can store managers turn to make an impact on this new group of residents in order to replace loyal customers who have moved away? Read More Here… Source: Digital Journal, December 13, 2013 Brittany N. JohnsonBrittany is the head of Our Town America’s corporate marketing department. She specializes in digital and print media, social media, and public relations. […]

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